Business Communication: Strategies for Improvement Report

This report examines the importance of effective business communication and its impact on revenue generation. It analyzes a case study of a multinational company facing communication challenges across its international operations. The report identifies key issues, including ineffective social media use, poor customer feedback mechanisms, and intercultural communication problems. It explores the impact of these issues on brand awareness, customer service, and employee relations. The report recommends strategies for improvement, such as developing a targeted social media strategy, establishing a dedicated customer feedback cell, and implementing a comprehensive intercultural communication policy. The conclusion emphasizes the critical role of effective communication, particularly through social media and customer feedback, in achieving business success and stability. References to academic sources are included to support the analysis.

IMPROVING BUSINESS COMMUNICATION

WHAT IS BUSINESS COMMUNICATION
• The business must maintain communication with all its
stakeholders.
• Effective communication will result in better business
opportunities.
• Ineffective communication will decline the revenue collection.
• A company must communicate its business communication
carefully.

THE CASE STUDY
• Multi national company
• Deals with agricultural products
• Present in Australia, Vietnam, India, Oman, and Nigeria
• Ineffective business communication

CHALLENGES FACED BY THE COMPANY
• Ineffective communication
• Wrong media’s of communication chosen
• Promotional mix is not proper
• There is lack of expertise in communication process.

PURPOSE OF REPORT
• Understanding the communication ineffectiveness
• What is leading to such failure
• What can be changed
• Scope of improvement

ISSUES THAT HAVE CROPPED UP
• Ineffective use of social media has hampered the sharing of ideas,
building the bases of knowledge and management of queries
• The ineffective use of communication has hampered the quality of
feedback from customers which has affected the service delivery
and the quality of product
• There have been the development of misunderstanding and lack of
trust due to the presence of intercultural communication issues
comprising of variety of kinds

THE THREE MODES OF BUSINESS
COMMUNICATION AND ISSUES RELATED
TO THEM
• Social media
• Customer Feedback
• Intercultural communication

ISSUE ONE: SOCIAL MEDIA
• Brand Awareness
• Knowing the target audience
• Relevant offers
• New opportunities
• Customer service

ISSUE TWO: CUSTOMER FEEDBACK
• Important in understanding the needs of the customer
• According to the customer feedback the business policy may
be changed
• Feedback is important to improve business process
• It helps in understanding changing dynamics of the market

ISSUE THREE: INTERCULTURAL
COMMUNICATION
• Multinational companies have large customer base in various
countries of the world.
• Therefore there is a need for intercultural communication.
• The companies also have employees from various cultures
and nationalities.
• Effective intercultural communication is important both for
employee retention and customer retention.

RECOMMENDATION
• Social media: The Company must formulate a social media strategy
that will include the regions where social media usage is high and
people related to agriculture often use these sites.
• Customer Feedback: The feedbacks should be handled by a separate
team of people that may be called the customer feedback cell.
• Intercultural Communication- There must be a substantial
intercultural policy within the company in order to deal with the
challenges that the company might face in this regard.

CONCLUSION
• Therefore it can be concluded that effective communication is very important
for a business to successfully incur revenue and give the much needed stability
to the business
• Social media is the most important tool in today’s digital world to expand and
publicize the business.
• From social media and other platforms it is necessary to retrieve feedback so
that the needs and views of the customers can be understood in real-time.
• Another important aspect of business communication is intercultural
communication among various members and stakeholders of the company.