Effective Business Communication in Tourism and Hospitality: A Report

This report delves into the realm of effective business communication within the tourism and hospitality industry, focusing on two primary methods: email and social media. The report highlights the significance of effective communication for business success, particularly in fostering positive customer relationships. It explores the benefits of email, such as its cost-effectiveness, efficiency, and ability to facilitate feedback, while also acknowledging its limitations, including the absence of a personal touch. Furthermore, the report examines the role of social websites in shaping brand awareness and promoting sales, while also pointing out their drawbacks, such as the lack of emotional connection and potential for negative interactions. Recommendations include strategic utilization of both email and social media platforms, emphasizing the importance of personal communication when necessary and cautious engagement on social media to maintain emotional connection, thoughtfulness and understanding. The report concludes by providing a comprehensive overview of the subject matter, offering valuable insights for professionals in the tourism and hospitality sector.

EFFECTIVE BUSINESS
COMMUNICATION:
TOURISM AND HOSPITALITY INDUSTRY
NAME OF THE STUDENT
NAME OF THE UNIVERSITY
AUTHOR NOTE

INTRODUCTION
◦ ‘Effective business communication’ is considered to be a sharing procedure or
method that involves parties (either two or more).
◦ This kind of communication sends a message, which may be easily and effortlessly
understood and comprehended by each individual.
◦ It must be mentioned that effective communication may significantly make
contributions in relation to the success of the company (Bovée, Thill & Raina,
2016).

EFFECTIVE BUSINESS COMMUNICATION: E-
MAIL
◦ In the tourism and hospitality industry, e-mail is utilized as an effective method
regarding communication in order to communicate with the audiences and the
customers.
◦ E-mail serves as an effective operational mechanism for feedback purposes.
◦ The hospitality and tourism organizations are able to communicate with large
audiences with the aid and assistance of e-mail marketing (Wei, 2017).

RATIONALE FOR CHOICE OF EMAIL AS
COMMUNICATION METHOD
◦ E-mails are cheap, hence, this method of communication is easily affordable.
◦ E-mails are extremely efficient.
◦ E-mails are easily accessible.
◦ The delivery of e-mails are incredibly fast in comparison to any particular
traditional post.
◦ E-mails may be send to several persons at a particular time.

BENEFITS OF EMAIL AS EFFECTIVE
COMMUNICATION IN TOURISM AND HOSPITALITY
INDUSTRY
◦ E-mail as a good communication method increases the quality of service towards
the customers.
◦ E-mail is a formal method of effective communication among the employees of the
tourism and hospitality industry.
◦ E-mail is utilized to record and document various instructions and feedback
relating to customer service.
◦ E-mail acts as an effective communication method between the management and
the employees and helps in developing the over-all performance of the staff
(Bülow, Lee & Panteli, 2019).

LIMITATIONS OF E-MAIL
◦ There is an absence of personal touch in case of e-mails.
◦ Certain messages are better suited to be communicated in a written or typed form
or in an oral manner.
◦ On various circumstances email may be disruptive.
◦ Opening each email and reading the message can be time-consuming and
disorderly.

SOCIAL WEBSITE IN EFFECTIVE BUSINESS
COMMUNICATION
◦ The function of the social websites in relation to business communication is
essentially about structuring a conversation with the potential consumers and
clients.
◦ The organizations have been effectively successful in making the utilization of the
social media in order to promote sales, discover employees, shape and construct
communities, and establish a well-known and positive brand (Bovée, Thill & Raina,
2016).

IMPORTANCE OF SOCIAL WEBSITES REGARDING
TOURISM AND HOSPITAL INDUSTRY
◦ Social websites are regarded as a medium or tool in relation to marketing.
◦ Social websites helps to build the awareness regarding the brands of the business
organizations.
◦ Social websites are entirely free. Hence, such medium is considered to be cost
effective.
◦ An empire may be built with the help of a free website or profile.

IMPACT OF SOCIAL WEBSITES REGARDING
THE BUSINESS COMMUNICATION
◦ Abundant advantages in relation to the communication through social websites
give rise to increased sales and improved customer service.
◦ When the businesses are able to communicate with their customers by utilizing a
platform of social media, they are able to deliver better visualization for the
customers.

LIMITATIONS OF SOCIAL WEBSITES
◦ Absence of emotional connection.
◦ Gives the individuals a license or a permit to be cruel and spiteful.
◦ Reduces skills and expertise relating to face-to-face communication.
◦ Decreases thoughtfulness and understanding (Adewuyi & Adefemi, 2016).

RECOMMENDATIONS
◦ The business organizations in relation tourism and hospitality industry should
utilize e-mail as an effective method for communication. Such organizations should
also interact and communicate the messages, which needs a personal touch,
privately, to the customers, either orally or in a written manner.
◦ The business organizations in relation tourism and hospitality industry, while
utilizing the social website, should be more cautious, and should adhere to notions
like emotional connection, thoughtfulness and understanding.

REFERENCES
◦ Bovée, C. L., Thill, J. V., & Raina, R. L. (2016). Business communication today.
Pearson Education India.
◦ Wei, X. (2017). Developing Thai EFL Learners’ Email Literacy in Business
Communication Course at Tertiary Level, Thailand. Scholar: Human Sciences, 9(1).
◦ Bülow, A. M., Lee, J. Y., & Panteli, N. (2019). Distant Relations: The Affordances of
Email in Interorganizational Conflict. International Journal of Business
Communication, 56(3), 393-413.
◦ Bovée, C. L., Thill, J. V., & Raina, R. L. (2016). Business communication today.
Pearson Education India.
◦ Adewuyi, E. O., & Adefemi, K. (2016). Behavior change communication using
social media: a review. International Journal of communication and health, 9, 109-
16.