Analyzing ABC Corp's Business Communication Press Releases

This report provides a comprehensive analysis of three press releases issued by ABC Corporation. The first release focuses on the company's organizational changes, detailing the appointment of a new CEO and the streamlining of operations. It emphasizes employee and stakeholder well-being, highlighting the company's commitment to adapting to modern retail demands. The second press release addresses a breach of confidentiality involving a senior manager, outlining the investigation process, the resulting termination, and the financial and reputational damage incurred. The final press release announces the launch of Shopaholic.com, ABC Corporation's new e-commerce website, designed to regain customer trust and loyalty by offering affordable fashion wear, free shipping, and enhanced customer service features. The analysis covers the strategic implications of each announcement, examining the company's approach to internal communication, crisis management, and brand image.

Running head: BUSINESS COMMUNICATION FOR MANAGERS
Business Communication for Managers (Press Release)
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1BUSINESS COMMUNICATION FOR MANAGERS
Press Release
Organizational change
For Immediate Release
ABC CORPORATION TO CHANGE THEIR ORGANIZATIONAL CULTURE
Victoria, Melbourne 25th May, 2018- Established in the year 1935, as a business venture,
ABC Corporation’s mission statement is to serve the best to its target customers. The
company has taken up challenges of exploring new as well innovative designs for
maintaining a strong dedication with craftsmanship. This enabled the company in creating the
ongoing success of valuable as well as innovative products. Their goal is to develop
fashionable outfits for the people all across the globe, who suffers from wardrobe dilemma.
The age of truly smart society, in which the people are living in the world of industry and are
sustained with extreme elegance and style, ABC Corporation has managed to provide them
with top class fashionable wear.
ABC Corporation has been rapidly pursuing the products’ development strategies by
having its true value. Moreover, keeping the venture spirit alive, the company has defined
new beginnings and innovations. However, ABC Corporation has announced some changes
within their organizational culture, by keeping the employees’ and stakeholders’ wellbeing
into consideration. The part of the strategic reorganization changes will implement from July
1, 2018. ABC Corporation has announced some changes within their organizational culture
(Anderson 2016). Charles Simpson, the Chief Executive Officer of the company will add
some new responsibilities that include planning, allocation, merchandizing, design functions
and marketing.

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Mr. Simpson has huge experience across all the aspects of retail and will optimize the
operational excellence and leverage the power of the brand. According to Mr. Simpson, the
company has some incredibly talented workers, passionate leaders and enthusiastic mangers,
which will help in leveraging their talents and strengths further. The amazingly talented team
will take the company to the next level, thus impacting their profitability in a positive
manner. In addition to this, Charles has made some additional organizational changes in order
to gain long term profitability and at the same time, create a more nimble, streamlined and
efficient structure of team (Benn, Edwards and Williams 2014).
Implementing these difficult decisions of organizational changes can affect the
organization in a negative manner as well. The negative effects can be closing down of the
departments or even the company. The organizational changes are often not accepted by the
employees, which can affect the business to a huge extent. The expansion of the organization
can also lead to some extra costs or expenses (Bilgihan, Kandampully and Zhang 2016).
However, ABC Corporation is determined to accept the challenges and take measurable
solutions as well. The company is streamlining their teams as they evolve their processes as
well as business in order to cater to the modern demands of retail industry.
ABC Corporation knows how to deal with the demands and desires of his employees.
The company has a clear understanding of what needs to be done and this important step of
organizational change has been taken for its future. ABC Corporation is committed to treat
impacted associates with support and respect all through this changing period. The company
promises to look after the welfare of the employees thereby, including benefits and
compensation plans to motivate them for accepting the changes (Cameron and Green 2015).
These forward-looking statements highly reflect the current expectations or say, beliefs of the
company’s future events.

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Organizational embarrassment or celebration
For Immediate Release
AN EMBARASSING SITUATION FOR ABC CORPORATION; SENIOR MANAGER
GOT TERMINATED
Victoria, Melbourne 25th May, 2018- ABC Corporation, the world’s leading fashion and
retail industry has finally woken up. Last night, they announced that they had sacked their
senior manager, Christine Ford, due to his involvement in certain malpractices. He was
involved into breaching of confidential information of the company. The company has strict
rules against confidentiality breach and considers it to be the most important component of
their success. A breach of confidentiality is considered to be a matter of discipline and
depending on its severity, the CEO of ABC Corporation decided to terminate the senior
manager (Carson, Carson and Birkenmeier 2016). Previously, he was given warnings both in
written and verbal, various times.
None affected the senior manager, and thereby, resulted into his termination. Prior to
the formal disciplinary action, the company has carried out full investigation of the matter
(Chory, Vela and Avtgis 2016). The whole matter was conducted by interviewing other
employees in order to gather the required evidences against Christine. Witness statements
obtained other information as well, relative to this case. From the investigation, it was found
that Christine was passing the company’s information to its competitors in order to get
benefitted. The company faced a huge loss of over 42 billion dollars, which is almost 1.5% of
their sales.
In addition to this, Christine’s audacity of denying the whole situation angered the
CEO of the company even more. According to Mr. Ford, he was not at fault. All the
allegations made against him are baseless. The outcome of the overall investigation proved to

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be an embarrassment within the organization. Sufficient evidences were presented against
Christine and therefore, the management did not take much time to declare their decision of
terminating him. It is highly appropriate to go down to the formal route, especially where the
investigations had proven the fact that the confidentiality breach was intentional (Elliott and
Kaufman 2016).
The company which has achieved huge customer appreciation previously was going
through a phase where their sales decreased to a huge extent. The problem was within the
organization only, which led to its embarrassment. The CEO of the company has now made
some stricter organizational policies and procedures, in order to avoid such things in the
upcoming future. However, depending on the case’s severity, the employers, who were
involved with this, may face certain allegations of the gross misconduct. The management is
determined to monitor the overall issue and suspend the ones who are also involved into this
after further investigations (Escobar-Rodríguez and Bonsón-Fernández 2017). The company
is now facing a huge financial loss and damage to its reputation.
Current strategies of ABC Corporation are mainly focused on involving itself into
some CSR activities, in order to recover from the embarrassing situation. Already, there is a
clearing of the database records payments of the company, along with their percentage of
profits and losses each year. The strategies are being rebuilt in order to give a tough
competition to their competitors. ABC Corporation is planning to modernize their systems
further, for the protection of this confidential information. They are not going to compromise
anymore and undermine their sales. The company is now ready to hit the market with their
new marketing strategies.
Image management
For Immediate Release

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ABC CORPORATION IS BACK WITH SHOPAHOLIC.COM
Victoria, Melbourne 25th May, 2018- Just after the huge loss in their sales, ABC Corporation
is now back, with their new online marketing strategies. Yes, the company is going to launch
their first ecommerce site to ease the online shopping of fashion wear at cheap and affordable
rates along with free shipping. ABC Corporation has announced their official launch of the
new ecommerce website that is designed in order to provide the online shoppers with quality
products at much affordable rates. The company has been facing issues recently with their
confidentiality management. Therefore, for managing their image or reputation, the company
has taken a broader step to regain the customers’ trust and loyalty.
ABC Corporation’s ecommerce site is named as Shopaholics, which will offer a huge
variety of products to cater to the demands of the customers. The online site will launch on
the first week of July and provide its fashionable customers with various categories to choose
from. There will be a huge range of dresses, outfits and cosmetics as well, ensuring premium
quality and regardless of any gender or age. In addition to this, the online site will offer its
customers with initial offers and discounts. Furthermore, Shopaholic.com will provide the
real shopaholics with free shipping on every product, allowing them to shop comfortably by
relaxing at their homes (Galegher, Kraut and Egido 2014).
The site will be easier to navigate as well, ensuring everyone and anyone can locate
their favorite ones and that too, with littlest stress. In addition to this, Shopaholic.com will
feature over hundred thousand amazing products and deliver to its customers, all across the
globe. The online site will also ensure that any product can be bought, without any shipping
charge, regardless of the prices and with no minimum orders (Herdman, Yang and Arthur
2017). In addition to this, Shopaholic.com will allow both debit as well as credit card
payment methods.

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This will allow anyone and everyone to shop their favorite items from all parts of the
world, without any fear of their authentic details of finance, being compromised. Some other
features, which the real shopaholics will enjoy, include protective shipments with the
declaration of the products, professional 24/7 services of customer care executives, friendly
and helpful delivery personnel and online assistance as well (Kaufman 2017). Moreover, the
launch of this ecommerce website by ABC Corporation underlines their desire to cater to
thousands of scattered customers all across the world. Shopaholic.com ensures safe and easy
services to its customers.
ABC Corporation is the best and greatest retail store, offering various services to its
customers, without compromising on their quality. Shopaholic.com is their latest strategy of
managing their image or reputation. The company will be launching its first ecommerce
website along with the vision of providing its target customers with premium quality services
at the lowest affordable prices (Kotabe and Helsen 2014). Not only this, there will be no
shipment charges as well, which is going to grab the attention of most number of customers.
ENDS
Media: Investor Relations:
Rachel Christine Deborah
Head of corporate communications Company Secretary
[phone] [phone]
[e-mail] [e-mail]

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