Business Communication Report: Social Media Influence on Careers

This report delves into the influence of social media on professional careers. It explores how employers utilize social media during the hiring process, the impact of online presence on job prospects, and the significance of a strong digital footprint. The report discusses the advantages and disadvantages of using social media in the context of employment, considering factors such as the potential for employers to access personal information and the importance of maintaining a professional online image. It also examines the role of recruiters in evaluating candidates based on their social media profiles and the importance of having an online presence for professional success. The report concludes by emphasizing the need for individuals to manage their online presence strategically to enhance their career opportunities.

Running Head: Business Communication
Business Communication
Name of the Student:
Name of the University:
Author’s Note

1BUSINESS COMMUNICATION
Implication of Social Media
Do you think it is fair that the personal social media presence may be considered by
employers when making decision that will impact your career?
It is not fair for the employer to keep the aspect of catering the social media and hence it
will definitely have an impact on the career. When an employee posts on social media he or she
could have repercussions on the professional life (Blount et al., 2016). It has the ability to cost
the person its current job its opportunity in the future. There are many employers that use social
media to screen their employee on social media platform while the hiring process is performed.
There are even more than 43% of the employers who check the candidate on social media before
hiring.
Analysis of the social media presence. What is the impression that would be gained from
viewing the social media?
The impression that will be gained from the employer from viewing the social media is
based on how he or she monitors and analyses the social media profile. The recruiters try to
check the content out of the box and if the candidate fails in not fulfilling the basic requirements
then the application does not go too far. The impression created on the recruiter in the first
instances is positive because the recruiter gets an initial look from the profile picture present in
social media.
Do you think that having an online presence is necessary for professional success?
Yes it is important to have an online presence for professional success because an in
today’s world having an image on social media establishes a greater impact on the resume

2BUSINESS COMMUNICATION
(Brigham, 2016). There was days when the recruiter only catered how impressive the grades
were. In the recent time the employer looks for strong personality, communication skills and
many other talents that are in search of. On the other hand having a web profile is more vital than
just having a resume because it creates a larger impact on the recruiter.

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Reference
Blount, J., Wright, C. S., Hall, A. A., & Biss, J. L. (2016). Social media: Creating student
awareness of its use in the hiring process.
Brigham, T. J. (2016). Online professional profiles: Health care and library researchers show off
their work. Medical reference services quarterly, 35(4), 440-448.