Z12MAN Business Communication: Staff Turnover and Communication Report

This report delves into the critical role of effective business communication in fostering a productive and engaging work environment. It begins by defining business communication and highlighting its significance in achieving organizational goals, particularly in addressing issues such as high staff turnover. The report emphasizes the importance of strong employee-company relationships, improved morale, and increased productivity through effective communication. It then explores various learning styles, including visual, aural, and kinesthetic approaches, and discusses how understanding these styles can enhance communication effectiveness within a business. Furthermore, the report examines key communication theories like critical theory, information theory, and groupware theory, suggesting the application of critical theory to address conflict and improve communication clarity, especially for new recruits. The report also underscores the importance of communication skills, such as listening, in building strong organizational relationships and concludes by emphasizing the need for adopting effective communication and learning processes to resolve employee turnover issues, supported by relevant references.

BUSINESS
COMMUNICATION

Business communication is basically defined as a process of
exchanging or interchanging of information, thoughts with the aim of achieving
set defined business goals, objectives within stipulated time period. By having
strong as well as effective business communication flow among employees, it
helps in enhancing profitability and productivity level. In present report, focus
will be made on defining importance of effective communication within a
business premises. Also, explanation will be provided related to different
learning styles and communication theories with its application in business
operations.
INTRODUCTION

As per given case, it has been shown that the business organisation is
currently facing a problem of high staff turnover thus making it underperforming
department. Because of high employee turnover, it can lead to decrease in profits
level, customer satisfaction rate and also affects the overall workplace engagement.
Following are some of the importance of effective communication which can help an
organisation in overcoming its employee turnover situation:
 With the help of effective communication, it fosters a good and sound working
relationship between employees and company personnel. This assists in improving
overall morale and efficiency of workers.
 By having effective communication, it contributes to the organizational success. It
helps in building employee morale, satisfaction as well as engagement (Bovée,
Thill and Raina, 2016).
IMPORTANCE OF EFFECTIVE COMMUNICATION

 One of the most important aspects of having effective communication in business
is that it helps employees in having proper understanding about terms and
conditions related to their employment. Also, it drives to their commitment and
loyalty factor.
 It is very important for company as it will allow business to become more
productive and profitable. Employees will operate in more effective as well as
efficient manner for accomplishment of desired goals if they are able
to communicate in both up and down manner in an organization.
 The main benefit of having effective communication is that it creates sound
understanding about different issues in between parties in the exchange.
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 Also. It will help company in preventing misunderstanding by conducting effective
communication process. It will provide clarity and direction about clear and
defined policies to all newly recruit in the company.
 Effective Communication is considered as a matter of significance for managers in
the company as it assist in undertaking basic management functions viz. Planning,
Organizing, Leading and Controlling (MacDermott and Ortiz, 2017).
 Communication further helps managers in performing their job roles and
responsibilities in effective manner. Also, it increases job satisfaction level among
employee and they feel empowered on getting properly communicated with
superior as well as peer ones.
 It also has positive effect on rate of absenteeism and turnover as employees feel
secure if they receive truthful and updated information from superiors one. And
ability to share own ideas, thoughts within the company motivates them.
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The term Learning styles refer to the manner in which a person's prefer
to understand, take in, process as well as remember information, facts etc. For
every business organisation, it is very much important to conduct sessions,
seminars or workshops for defining importance of having effective and strong
communication process in the business. With the help of different learning styles,
company can makes its employees more self reliable, confident and motivated.
Following are learning style which can influence communication among
employees and helps in reducing turnover rate along with better clarity on policies
to new recruits:
 Visual (Spatial) Learner
 Aural (Auditory) Learner
 Verbal (Linguistic) Learner
LEARNING STYLES INFLUENCING
COMMUNICATION IN BUSINESS

 Physical (Kinesthetic) Learner
 Logical (Mathematical) Learner
 Social (Interpersonal) Learner
 Solitary (Intrapersonal) Learner
By making use of Verbal learning style, company can come across employee issues.
It can help company in understanding needs of employee which motivates them to
work more effectively.
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Communication theory is related with the process or attempt which is
being made by an individual employee or personnel related to production of some
information or facts and its transmission from one to another. It defines the
methodology which is used by an employee to convey information along with its
meaning being created as well as shared. Following are some important
communication theories which assist both the company as well as employee in
making business operations more productive and profitable:
 Critical theory
 Information theory
 Post – positive theory
 Groupware theory
COMMUNICATION THEORIES

In this case scenario, company should make use of critical theory of
communication. As conflict is considered as natural state for every business
organisation which can sometimes turn into staff turnover. With critical theory,
management of company can assess factor which motivates employees. Also, it
will assist in defining clarity about business aspects to new recruit employees.
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Communication skill is considered as important factor to promote the business and
acquiring of market share. It helps in building motivation and inspiration among employees
to work towards organizational goals. Also, it helps in making proper and sound business
plans, managing, organizing, innovating different marketing, management systems.
Communication in companies mostly occurs in the following three manners:
 Speaking
 Writing
 Reading
 Listening
For reducing high turnover of staff, company should have strong listening skill. As it
leads to invitation of ideas, feedback, concept, innovation and thus help in building
good organisational relationships.
COMMUNICATION SKILLS

For company to resolve it employee turnover issue, it is very much
important to adopt effective communication and learning process. With the help of
sound listening facility employees can feel involved and motivated. Also, with critical
theory of communication conflicts can be better understand and resolved.
CONCLUSION

Books and Journals
Beebe, S. S. F. S. A., 2018. The communication skills of an effective trainer. The Handbook of Communication Training: A
Best Practices Framework for Assessing and Developing Competence.
Bovée, C. L., Thill, J. V. and Raina, R. L., 2016. Business communication today. Pearson Education India.
Drossman, D. A., 2019. COMMUNICATION SKILLS.
Liliweri, A., 2017. An Analysis on the Relationship of Thinking and Learning Styles with Communication
Style. International Journal of School and Cognitive Psychology. 1(7).
MacDermott, C. and Ortiz, L., 2017. Beyond the business communication course: A historical perspective of the where, why,
and how of soft skills development and job readiness for business graduates. IUP Journal of Soft Skills. 11(2). pp.7-24.
Oetzel, J. G., 2017. Effective intercultural workgroup communication theory. The International Encyclopedia of
Intercultural Communication, pp.1-5.
Thiessen, A. and Beukelman, D., 2019. Learning styles and motivations of individuals without prior exposure to
augmentative and alternative communication. Topics in Language Disorders. 39(1). pp.104-114.
Online
Communication Skills. 2019. [Online]. Available through: <
https://www.googlesir.com/internal-and-external-forces-affect-organizational-change/>.
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REFERENCES