Business Communication: Models, Methods, and Barriers Report

This report provides a comprehensive overview of business communication, encompassing its definition, importance, and various models such as Shannon and Weaver's, David Berlo's SMRC, Aristotle's Persuasion, Collin and Guetzkowr's Group Communication, Circular Model, and Interactional models. The report explores different communication methods including written, verbal, non-verbal, visual, and electronic forms, alongside the benefits of formal and informal communication. It also examines the role of technology, principles of effective communication, and barriers such as physical, linguistic, and emotional obstacles. The conclusion emphasizes the necessity of effective communication across all levels of an organization for smooth and efficient business operations.

Communication Skills for Business
Task 1

Introduction
 Business communication is a process of sharing information amongst
people that are internally or externally connected with the organization.
 It is an essential part of any business entity as this facilitates exchange of
necessary data and statistics related to company.
 This helps management in maintaining a healthy relationship with
employees of company.

Communication models
 Communication is defined as a process through which information is
exchanged between individuals by way of structural and formal procedure.
 It implies a formal interaction between employees and management so that
necessary messages and statistics can be exchanged in an effective
manner.

• Shannon and Weaver's Information Theory
Model
 As per this, the process of communication starts
from brain of sender who encodes the message and
sends it to receiver.
 This message is transmitted by way of technological
media like telephone or radio.

David Berlo’s SMRC Model
 David Berlo expanded the model given by
Shannon and Weaver. This model emphasizes
upon the relationship between sender and
receiver.
 As per Berlo, to be able to effectively encode and
decode the message, both sender and receiver are
required to possess good communication skills.
 This model is clearly divided into four
components which are further sub-divided into
certain elements.

Aristotle's Persuasion Model
 This model is proposed by a Greek Philosopher
Aristotle. This mainly emphasizes upon the speaker
and speech.
 It consist of 5 vital elements, namely, Speaker,
Speech, Occasion, Audience and Effect.
 The process here is basically Speaker-Speech-
Receiver. Communication as per this model is
almost one way, that is, from speaker to receiver.

Collin and Guetzkowr's Group Communication
model
 This is a model that defines the behavioral aspects of individuals while
they indulge in the process of decision making in business groups.
 Interaction among such groups resembles the organizational
communication.

Circular Model of communication
 In corporate this, communication is a process which involves transmission
of message by sender and getting feedback from receiver once it is
received.
 The major factor that undermines the effectiveness of communication is
the response given by receiver.
 This model largely emphasizes upon the feedback system during the
process of business communication.

Interactional model of communication
 In corporate world, information can flow from individual to machine, from
machine to individual, between individuals or between two machines.
 Communication systems provide a route way to foster effective interaction
within an organization.
 Optical Communication system
 Radio communication system
 Duplex Communication System

Communications methods
 The exchange of relevant information and statistics takes place within an
organisation by way of various methods.
 Written
 Verbal
 Non Verbal
 Visual
 Electronic Methods

Benefits of formal communication
 Formal communication is a process where flow of information takes place
by way of pre-decided systems and channels.
 This assists the management in effective running of an organisation.
 It ensures that necessary and relevant data and statistics are delivered to
business persons within a timely manner.

Benefits of informal communication
 Informal communication is a process where information is exchanged
without complying with organisational rules and systems.
 This type of communication is generally quick and effective and helps in
fulfilling the psychological needs of an individual.
 Informal communication helps employees in becoming social and relieves
them from any kind of stress or tension.
 There are many issues related to business personnel which easily get
solved by indulging in informal communications.

Technology fosters different types of
communication
 Technology has opened a plethora of opportunities for
businesses and personnel to communicate with each
other and exchange information in corporate world.
 Internet: This is a source which is widely used in
corporate world to execute the process of
communication.
 Social media: This is one of the quickest forms of
communication which make use of interactive
computer-mediated technologies to facilitate exchange
of information within the entity.

Principles of effective communication
 There are a number of principles that guide and govern the process of
communication within organizational premises.
 These help in ensuring that individuals and groups interact in an effective
manner and deliver the necessary data to users.

Barriers to effective communication
While information flows across the organisation, it can often be restrained due
to a number of factors. These are known as barriers of communication. In
context of corporate world, there can be various barriers to communication.
Such barriers are explained below:-
 Physical Barriers
 Linguistic barriers
 Emotional barriers

Conclusion
 From the above report, it has concluded that effective communication is
required at all the levels and department of an entity for efficient and
smooth functioning of business.
 It is assessed that there are various methods and systems of
communication that facilitates the process across the organization.

References
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Linguistics): The Sociolinguistics Skills of Children. Routledge.
Hasson, G., 2015. Brilliant Communication Skills. Pearson UK.
Hesselbarth, C. and Schaltegger, S., 2014. Educating change agents for
sustainability–learnings from the first sustainability management master of
business administration. Journal of cleaner production. 62. pp.24-36.