Business Communication Analysis: Go Travel's Challenges and Strategies

This report provides a comprehensive analysis of business communication challenges encountered by Go Travel, a company specializing in European holidays. The report identifies linguistic and cultural barriers as significant impediments to effective communication within the organization, particularly with its diverse customer base and expansion into new markets. It explores strategies for overcoming these challenges, including training and development programs to enhance employee skills and team management approaches to foster collaboration and address individual employee strengths. Furthermore, the report emphasizes the importance of cultural awareness in communication and negotiation, highlighting how understanding cultural nuances can improve customer relations, expand market share, and drive strategic decision-making for Go Travel. The report concludes by underscoring the importance of transparent communication in achieving organizational objectives and enhancing overall performance.

Business Communication

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Challenges and barriers of effective communication .................................................................1
Strategies for coping with communication barriers ...................................................................2
Awareness of cultural influence on communication and negotiation ........................................2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
In an organisation, the aspect of communication is identified as an primal elements as bit
help them to achieve its pre defined objective in nan effective manner without any obstacles.
However, the term business communication refer to an activity of exchanging or sharing
information inside organisation with a purpose of promoting the product and satisfying potential
customer in an impressive style (Bannier, Pauls and Walter 2019). Along with this, proper
management of business communication assist managers to build healthy relationship with
employees and also can easily control the possibility of occurring conflicts or disputes inside
manpower. In regard of this report, Go Travel company has been considered which is well
recognised and established firm in London. It deals in organising and arranging European
holidays. However, they expanded their market division and recruited local personnel to handle
the clients requirements. Unfortunately, company come across with an issue of
miscommunication or misunderstanding from employees as they face difficulty in handling other
language customers. Hence, this present study encompasses various challenges of
communication, identification of different strategies to overcome communication barriers.
Finally, cultural influence of communication and negotiation for improving organisational
productivity.
MAIN BODY
Challenges and barriers of effective communication
For generating healthy and positive working culture, a proper management of
communication is viewed as an important component. This is because, it enable managers and
subordinate to share the ideas or opinion about business growth and also help them to achieve
desired goal in a collaborative manner. In relation to Go Travel, there are some challenges which
company face in their communication process are as follows:
Linguistic barrier: In majority of the organisation, language barrier has been considered
as a major issue as every region has its own language which hinders employees and employers to
interact with each other (García and et.al.,2020). In context to Go Travel, its manpower also
undergoes with a challenge of language differences as they manage diverse customer from the
worldwide and firm's employees are only familiarised with local language i.e. European. Due to
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which, it impact negatively over organisation brand image and productivity ratio among
competitors.
Cultural differences: This issue arise when an enterprise face challenges in handling or
governing different culture or values of society. This is because, each culture are differ in values,
norms, ethics, beliefs which may hinder personnel to fulfil the requirements of customer and also
to cope up with their unpredictable demand or need in an amended mode.
Strategies for coping with communication barriers
As per the above discussed barriers of communication, there are some strategies that has
been determined for Go Travel to enrich its overall performance are explained below:
Training and development: This determinant is one of the primal measure that Go
Travel can imply within its business function as it is related to a systematic or organised process
in which superior organise some programs or activity with an aim to enhance the hidden talents
of subordinate for accomplishing the defined target in a better way (Harris and Sherblom, 2018).
However, with this program Go Travel can enrich its potentiality to gain competitive advantage
among rivalry without any hindrances.
Team management: In this strategy, Go Travel make an effort to identify the interest or
capability of employees and place them in an appropriate position. Along with this, they provide
enormous opportunity to its personnel to take part in business activities which assist them to gain
increased level of motivation towards company. Furthermore, it also bring high level of
collaboration and coordination among each members as well as enlarge overall proficiency rate
in an improved manner.
Awareness of cultural influence on communication and negotiation
In this present era of marketplace, there is an intense level of competition and challenges
among companies in terms of acquiring competent position among competitors. However, for
managing business at international pace, the role of effective communication and negotiation
plays a vital role. This is because, it help firm to expand their market share and also can cope
with all sort of competition or market trend in an innovative style (Kirkpatrick, Pederson and
White, 2018). In regard of Go Travel, awareness regarding cultural influence benefit them by
enhancing their communication and negotiation process. Additionally, with the effective
maintenance or governing of cultural aspect drive Go Travel to understand the other party views
or demand as well as it also motivate them to implement best strategic decision. Due to this, it
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empower them to expand their relationship or connectivity with diverse clients and customer for
longer time duration in an efficient manner. Moreover, appropriate understanding of cultural
factor enable Go Travel to grab various opportunities and can explore profit margin ratio among
competitors in an innovative or impressive way (Lasater, 2019).
CONCLUSION
It has been concluded from the above explained report that for enlarging the organisation
productivity and also to improve overall performance, the role of transparent communication
benefit company to attain its objective in a better way. Moreover, with the application of suitable
strategies help managers to build positive relationship and can obtain high level of contribution
from personnel which expand establishment proficiency ratio without any obstacles or
ambiguities.
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REFERENCES
Books and Journals
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introducing a German dictionary. Journal of Business Economics. 89(1). pp.79-123.
García, I. M and et.al.,2020. “Sell” recommendations by analysts in response to business
communication strategies concerning the Sustainable Development Goals and the SDG
compass. Journal of Cleaner Production. p.120194.
Harris, T. E. and Sherblom, J. C., 2018. Small group and team communication. Waveland Press.
Kirkpatrick, N., Pederson, J. and White, D., 2018. Sport business and marketing collaboration in
higher education. Journal of Hospitality, Leisure, Sport & Tourism Education. 22. pp.7-
13.
Lasater, I., 2019. Words that work in business: A practical guide to effective communication in
the workplace. PuddleDancer Press.
Naidoo, J. and Dulek, R. E., 2018. Artificial intelligence in business communication: a snapshot.
International Journal of Business Communication. p.2329488418819139.
Setiawan, M. I and et,al ., 2018, April. E-Business, the impact of regional growth on the
improvement of Information and Communication Development. In Journal of Physics:
Conference Series (Vol. 1007, No. 1, p. 012044). IOP Publishing.
Suhartanto, D. and Leo, G., 2018. Small business entrepreneur resistance of ICT adoption: a
lesson from Indonesia. International Journal of Business and Globalisation. 21(1). pp.5-
18.
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