A Comprehensive Report on Business Communication and its Impact

This report delves into the crucial role of business communication within organizations, emphasizing its impact on overall performance and revenue generation. It begins by outlining various theories of organizational communication, including formal and informal structures, oral and written methods, directional approaches, internal and external perspectives, and the 7 C's of communication. The report then identifies key barriers to effective communication, such as technical, emotional, physical, informational, and cultural obstacles, using the case of 'Something For Everyone' (SFE) as an example. Following the identification of these barriers, the report provides actionable recommendations and strategies to overcome them, including employee training to address technical issues, promoting products through social media to overcome emotional barriers, providing detailed product information to address informational barriers, and developing multilingual websites to address cultural barriers. The report concludes by reiterating the importance of effective communication in enhancing business performance, revenue, and overall goodwill.

Business
Communication

Executive summary
This report involves the important of business communication in the organization. business
communication has an important role in the business. There are various theories of the business
which will be discussed. Various barriers of communication will also be identified. different
strategies will also be discussed to overcome the barriers so that performance of the business can
be improved in the economy.

Table of Contents
Executive summary.........................................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
General theories of organisational communication.....................................................................4
barriers of communication at Something For Everyone..............................................................6
Recommendations............................................................................................................................7
Outline strategies to overcome these barriers..............................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Communication in the business plays an very significant role it helps in improving the
overall performance of the company in the economy so that better revenue can be generated in
the organisation. business communication helps in enhancing the services of the company in the
marketplace so that more profitability can be generated in the business it helps in enhancing the
services of they company. This report will involve various theories of organisational
communication, different barriers which takes place in SFE. Various strategies will also be
recommended to overcome from these barriers which will further helps in increasing the revenue
of the company (Bill, 2020).
MAIN BODY
General theories of organisational communication
Business communication can be termed as the allocation of information in between employees in
the business of management that are presented to attain business advantages. Organisational
communication is include as a collaboration through which management might share its
information as to promote their products and services
 Formal and informal theory – The formal management is certain by flexible
guidelines, rules and actions. The executives and staff faculty are having official
relationship in management for performing operations and functions. It marks the
attainment of orientated targets of business of management of SFE. Informal section of
management will termed to the relationship in between individual in the management that
are based on personal approaches, feelings, biases, likes, disinclinations and many more.
The executives and staff faculty are having personal relationship in organisation for
performing operations and functions (Ziyadin, 2020).
 Oral and written theory – The oral theory will involves of all messages or
interactions of data that are verbal, and it is the furthermost dominant kind of
communication. The executives and staff faculty can discuss their issues and problems
and solve it by removing communication gaps. As on the other side, written theory will
involves e-mail, texts, letters, reports, manuals, and explanations on speaker notes. As
executives mostly prefer documentation work for its efficiency and contiguity. The paper
work is important for management to deal with further issues in business.

 Directional theory – Direction is termed as the individuals who require to attain
what they propose to organise. It indicates the orientated targeted section that encouraged
individuals to deal with issues in business to increase the productivity and profitability in
business. As it might be to perform well when executives and managers both set the
directions for individuals to follow them (Alsafi, 2020).
 Internal and external theory – The internal and external theory is two concepts
of how managerial performance might be termed by business of management. The field
of the area of study examines the human behaviour in the work situation that identify
their influence on the job arrangement, presentation, communication, motivation,
management. Internal and external viewpoints are the two theories of how the managerial
performance might be observed by the management.
 7 C’s theory – The Seven Cs of Communication are a list of values that all
communication should follow. Such a role is to authenticate an individual, roughly for
annoying collaboration. Clear, accurate, complete, concrete, concise, thoughtful and
polite seven C's.
Clear – It is an essential term to be clear about the purpose delivering. The beneficiary might be
made conscious that are receiving the communication and what are trying to attain by
distributing it.
Correct – It is an important term that both the accurate data and the language of the grammar
that utilise in the correct form (Varkey, 2021).
Complete – Such section of detail will be different in various situations as per to the
communications.
Concrete – When forming communication should note that sections and that the reason for
further sections.
Concise – It ensures that don’t utilise 12 words if individual can utilise 6. Not repeating the
posts.
Courteous – It might maximise the efficiency of the communications for being well-mannered.
Coherent – It ensures that if communications are not coherent then it will not be efficient.
barriers of communication at Something For Everyone
There are different barriers of communication in the organisation due to which activities of the
company get impacted in the marketplace. barriers can create misunderstanding in the business

due to which various conflicts can also get developed in the business which can further affect the
growth chances of the company.
 Technical barriers: In every organisation technology is very significant it develops in
innovating the services of the business in the marketplace. There are various high
technology which is present in the economy but they are high in cost due to which
companies are not able to afford the advance technologies in the business which affect
the services of the company in the marketplace. there are different technical barriers
which can take place in the website and application of the company like basket in the
applications gets empty after 30 minutes due to which customers cannot be able to place
the order (Ayenimo, 2020).
 Emotional barriers: This barriers effects the communication of the individuals if the
person is emotional strong then they can communicate more effectively in the business. if
the person is emotionally strong then they can easily communicate with the other without
getting frustrated. Due to covid-19 situation customers are not able to buy the buy the
product product of the business due to which company cannot motivate them buy the
product as they were buying before which creates a communication barriers for the
business.
 Physical barriers: Due to lockdown situation customers are not able to buy the product
and services of the business through the offline store due to which they cannot try the
clothes and they have to buy it without getting clear about the size and comfort. Customer
wants the product after getting satisfied with the quality of the goods so that they cannot
face any issue while using it (Hilliard, 2020).
 Informational barriers: Organisation have to provide each and every required information
to the customers so that customer can get the details about the product as per the
requirement. many organisation fails to provide the various details of the product on the
sites also like return policy of the product which creates an information barriers for the
product.
 Cultural barriers: In the world there different religion and culture which is present
according to which company has to develop its products and services. Different
Organisation should provides the details in different languages due to which people are
not able to understand it which further becomes a cultural barriers. Different religion

have different taste, language and dressing which is not followed by the every
organisation due to which its demand in the market also get affected.
Recommendations
Outline strategies to overcome these barriers.
There are different strategies which can be planned by the business to overcome these barriers so
that there productivity cannot get affected.
 Technical barriers: organisation should train its employees so that they can use different
technique to avoid the technical issues which are taking place so that customers cannot
face any issue while buying the goods. Employees can develop the website by
mentioning each and every details so that people can easily details of buying the
products.
 Emotional barriers: organisation should promote their product through social media so
that people can purchase the product anytime which will motivate them towards buying
the product because every individual requires the product which they are not able to buy
due to the lockdown but through the online platform they can easily buy it.
 Physical barriers: If the organisation will provide the product according to the need of the
customers then it will be easy for the customer to be sure about the product which they
are buying which will further helps in removing the physical barriers (Chatterjee, 2020).
 Information barriers: If the company will mention the necessary details regarding the
product like quality, size, return policy extra then it will be easy for the customers to shop
from the company’s website. Organisation should provide some innovative feature of the
product which will easily attract the attention of the customers.
 Cultural barriers: organisation can develop its website in English only so that different
religion people can easily understand the services which the company is providing.
Which will further helps in increasing the demand of the business in the marketplace.
Developing the services of the business helps in increasing the demand of the company in
the marketplace.
CONCLUSION
From the above paragraph it has been analysed that communication helps in increasing the
revenue of the business in the economy. various theories are used to describe the effectiveness of

the communication in the organisation. There are certain communication barriers which occur in
the business due to which services of the business gets affected. Due to which various
recommendation has been provided to resolve these barriers which will further enhance the
services and goodwill of the business because ineffective communication can damage the
productivity of the business.

REFERENCES
Books and Journals
Bill, F., Feurer, S. and Klarmann, M., 2020. Salesperson social media use in business-to-business
relationships: An empirical test of an integrative framework linking antecedents and
consequences. Journal of the Academy of Marketing Science, pp.1-19.
Ziyadin, S., Malayev, K., Fernández-Plazaola, I., Ismail, G. and Beyzhanova, A., 2020. Digital
modernization of the system of public administration: prerogatives and barriers. In E3S
Web of Conferences (Vol. 159, p. 05003). EDP Sciences.
Alsafi, T. and Fan, I.S., 2020, June. Cloud Computing Adoption Barriers Faced by Saudi
Manufacturing SMEs. In 2020 15th Iberian Conference on Information Systems and
Technologies (CISTI) (pp. 1-6). IEEE.
Varkey, P.S., Walker, T.R. and Saunders, S.J., 2021. Identifying barriers to reducing single-use
plastic use in a coastal metropolitan city in Canada. Ocean & Coastal
Management, 210, p.105663.
Ayenimo, S.P. and Chauhan, D., 2020. Influence of Foreign Workers Engagement Barriers on
Management Attitude and Behavior within a Warehouse Organization in
Canada. Global Journal of Management And Business Research.
Sihotang, J., Puspokusumo, R.A.A.W., Sun, Y. and Munandar, D., 2020. Core competencies of
women entrepreneur in building superior online business performance in
Indonesia. Management Science Letters, 10(7), pp.1607-1612.
Brown, D.M., Robson, A. and Charity, I., 2020. International Masters’ student perspectives of
team business simulations. The International Journal of Management Education, 18(3),
p.100268.
Hilliard, E. and Brunt, A., 2020. Impact of an infant friendly business designation. Health
promotion practice, 21(4), pp.642-653.
Chatterjee, S., Ghosh, S.K. and Chaudhuri, R., 2020. Knowledge management in improving
business process: an interpretative framework for successful implementation of AI–
CRM–KM system in organizations. Business Process Management Journal.