Business Communication Report: Pandemic Impact and Solutions Analysis

This report examines the critical aspects of business communication, particularly focusing on the challenges presented by the global pandemic. It begins by defining business communication and its significance, highlighting the difficulties encountered during lockdowns and the shift to remote work. The report delves into the potential issues faced by organizations, including the need for face-to-face interaction and the complexities of work-from-home arrangements. It explores relevant communication theories, such as the Shannon Weaver model, and provides real-world examples, such as the case of Mark & Spencer, to illustrate these challenges. Furthermore, the report offers the author's own solutions, emphasizing the use of video calls and tablets for enhanced communication. It concludes by reiterating the importance of effective business communication and the need to adapt to the changing landscape. The report also includes a self-assessment of the presentation's strengths and weaknesses, along with plans for improvement, such as refining slide design and content organization. References to academic sources are provided to support the analysis.

Business
Communication(Communicating
during a global pandemic and
the potential issues)

Introduction
Business communication refers to the process of sharing information between
people within and outside the organisation.
 Effective communication is that in which manner employees and management
interact in order to reach towards the goals.
Communication in business is very important because it basically conveys the
strong and clear messages about the strategy, customer service and branding as
well.

Background
During the time period of pandemic, it has been observed that there are lots
of problems and challenges which has been faced by every kind of people
whether it is from any background.
At the time of lock down situation, it becomes very challenging to
communicate into smoother manner, although in this technological world
there are various ways of communication but also there is requirement of
face to face interaction as well.

Continue
So this is the main challenge for the organisation and coordinate
themselves for purpose of communication at business level.
 Even pandemic situation is very difficult for every kind of people but
it is very difficult for those who are conducting their business from the
work from home basis.
There are certain potential issues at the time of global pandemic
situation which have been faced by professional people.

Theories involved in business
communication
There are certain theories which are involved in business communication and
these are defined into the following manner:
In this pandemic situation, it has been observed that Shannon Weaver model of
communication can be implemented into positive manner at the organisational level
in order to have effective level of communication.

Example solution to the issue from
real companies
At the time of pandemic situation it becomes very difficult and
challenging to communicate with each other into result oriented manner.
There are certain companies who have to face these kind of problems.
During the time period of pandemic situation, Mark & Spencer has to face
different problems during the time period of pandemic situation.

Your own solutions to the issues
 According to my point of views it has been observed that there are various
ways of communication and it can be involved into positive manner for the
accurate kind of results.
 In this fast changing technological world, for giving the real feel to the people
in terms of communication they can use video calls and for expanding the
screens they can use tablets which will be beneficial for them.

Conclusion
The above stated report concludes that business communication is very important at the organisational
level. It has been concluded that within the business without communication it is difficult to manage
the work into suitable manner because when information is not conveyed into appropriate manner
then it becomes difficult to maintain the coordination among team members into positive manner. It
has been determined that at the time of pandemic situation organisations have to face lots of problems
due to which it becomes challenging to run the business into effective manner.

What went well in the presentation
and why
 All the parameters related to this topic are very to the point and there is no
problem in finding out the matters related to it. The presentation is designed in
a well mannered way due to which I don’t feel problematic in terms of
delivering it into accurate manner.
 It is easier for me finding out the solutions of the issue due to which it is easier
for me framing the presentation into accurate points with to the point results as
well.

What improvements need to be made
according to the Feedback
 According to the feedback, I felt that I need to make improvements in terms of
arranging the matter into appropriate manner such as within the slides there
should be bullet points and the rest matter should be into the notes.
 I need to work on the different styles or designs which have used within the
presentation which needs to be improved with light colored slides with
appropriate kind of pictures according to the related matter.

What actions will you take to make
the suggested improvements.
There are certain actions which can be taken for making improvements within the
presentation which are defined into the following manner:
 First of all, proper sites can be used in order to make improvement within the
topic into deeper manner.
 After that a particular design can be used for the presentation which can be felt
light for the eyes of audience and can be visible into appropriate manner

References
 Aten, K. and Thomas, G. F., 2016. Crowdsourcing strategizing:
Communication technology affordances and the communicative constitution
of organizational strategy. International Journal of Business Communication,
53(2), pp.148-180.
 Buhmann, K., 2017. Changing sustainability norms through communication
processes: The emergence of The business and human rights regime as
transnational law. Edward Elgar Publishing.
 Cenere and et.al., 2015. Communication Skills for Business Professionals 7.
Cambridge University Press.
 Lam, C., 2015. The role of communication and cohesion in reducing social
loafing in group projects. Business and Professional Communication
Quarterly, 78(4), pp.454-475.