Luton International College: Business Communication Report on Walmart

This report examines Walmart's business communication strategies. It begins by outlining the mission and vision of Walmart, emphasizing the company's commitment to providing quality products and services. The report then explores Walmart's goals and objectives, focusing on customer service and global brand recognition. The core of the report delves into internal business information methods, specifically highlighting written and verbal communication. The report also touches upon the communication strategies of ASDA, a subsidiary of Walmart. The conclusion summarizes the key findings and emphasizes the importance of effective communication in achieving business objectives. The report is based on the provided resources, including the Bovee (2010) and Cardon (2010) references, and is intended to fulfill the requirements of a BTEC Level 3 Diploma in Business Unit 4 – Business Communication assignment.

Business Communication

Contents...
• Introduction
• Mission and Vision of Walmart
• Goals and Objectives
• Internal business information using three different
methods
• Conclusion
• References

Introduction
In the recent time period, information technology regularly
growing that's why most of the companies are using smart
and new communication channels. This presentation will
be discussing about mission and vision of Walmart as well
as different type of information methods.

Mission and Vision of Walmart
Mission of Walmart company is to be set best and largest
retail store.
In the addition of this vision of Walmart is to be largest
retail firm with the help of offering the best product not
only on time but also supply effective services and
facilities to customers.

Goals and Objectives of Walmart
 To save money of people so they can improve
standard of living
 Customers shop anytime
 Set a brand image across all over the world

Internal business information using three
different methods
ASDA is a global supermarket which sells groceries,
electrical equipment, general domestic equipment, toys
and clothing. It is now subsidiary of the American store
Wal-Mart. Today they are the UK’s second-largest chain
by market share.

Written
Written communication
involves any type of
interaction that makes us
use the form of a written
word. It is one of the main
types of communication
used.

Verbal communication
It has more to do with listening then speaking as you are
always dealing with an audience. Verbal communication
is best when you need to discuss something in detail.

Conclusion
Form the above mentioned research project is concluded
that current mission and vision of the company also there
has been explained about different communication
methods.

References
Bovee, C. L., 2010. Business Communication Today, 10/e. Pearson
Education India.
Cardon, P. W., 2010. Using films to learn about the nature of cross-
cultural stereotypes in intercultural business communication
courses. Business Communication Quarterly. 73(2). pp.150-165.
Conrad, D. and Newberry, R., 2012. Identification and instruction of
important business communication skills for graduate business
education. Journal of Education for Business. 87(2). pp.112-120.

Thank You