Business Communication: Report on UK Advertising Campaign

This report examines business communication principles within the context of an advertising campaign, specifically addressing the challenges and barriers encountered in promoting the COVID-19 vaccine in the UK. It identifies physical, emotional, informational, attitudinal, and cultural barriers that hinder effective communication and contribute to vaccine hesitancy. The report outlines potential strategies for the UK government to overcome these barriers, including establishing more accessible vaccine centers, building trust through transparent information, leveraging media for positive publicity, incentivizing vaccination, and providing multilingual resources. Ultimately, the report emphasizes the importance of clear and culturally sensitive communication in achieving successful public health outcomes and highlights the need for ongoing adaptation and refinement of communication strategies.

Business Communication - Advertising campaign and Individual Report

Table of Contents
TASK 1............................................................................................................................................1
Introduction......................................................................................................................................1
Common challenges and barriers to effective communication....................................................1
Effective strategies for overcoming communication barriers......................................................2
Conclusion.......................................................................................................................................2
TASK 2............................................................................................................................................2
INTRODUCTION...........................................................................................................................2
MAIN BODY...................................................................................................................................3
Discuss some general theories of organisational communication...............................................3
Evaluate the barriers of communication preventing people getting the vaccine.........................4
Outline government strategies to overcome these barriers..........................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

TASK 1
Introduction
Business communication can be describe as the process which is consider to convey message and
ideas with in organisation. It is essential that communication practices are performed in
significant manner with the motive of successfully conducting required set of task (Guffey and
Loewy, 2021). There are different challenges and barriers which are associated with effective
communication. This leaflet includes various barriers and challenges of communication. This
consists of different effective strategies for overcome communication barriers.
Common challenges and barriers to effective communication.
It has been identified that people of UK are not motivated to get vaccine after Covid 19
pandemic. This is due to lack of information or ineffective communication practices. There are
several communication challenges and barriers which is faced by government in order to
successfully conduct communication activities. This can be consider as the reason that is
preventing people from vaccinated.
 Physical barriers – This is refer as the reason that UK citizens are not taking vaccine as it
is very far away from their home. It has been identified that people of UK have no idea
about how to book vaccine and they are not able to reach at vaccine centres.
 Emotional barriers – This can be describe as the major reason as individual of UK are
scared and they do not trust vaccine. Emotional barriers occurs because people want to
avoid contact with other and do not want to get sick.
 Information barriers –This is one of the crucial barrier of communication as people do not
have proper and accurate information about the vaccine. Negative publicity in the market
area in providing wrong information to individuals (Ali and et.al., 2021).
 Attitudinal barriers – This challenge of communication occurs due to attitude of
individuals. It has been analysed that people are very resistant to change and they
consider that it is more riskier for them to take vaccine.
 Cultural barriers – This barrier of communication includes the issues which are
developed due to lack of understanding about culture and language. There are large
1

number of people who are not well aware regarding English language and all
communication regarding vaccination is English.
Effective strategies for overcoming communication barriers.
There are different strategies and practices which needs to be consider by UK government in
order to successfully overcome communication barriers. It has been determined that following
strategies will assist in dealing with the challenges of barriers.
 Physical barriers – UK government should develop more vaccine centre so that UK citizens
can easily reach to centre and take proper vaccination.
 Emotional barriers – It is essential that government of UK is able to gain trust of its citizens
that vaccine is safe and it has no side effects.
 Information barriers – Government should provide proper and clear information to UK
citizen regarding vaccination as well as take support of media for positive publicity.
 Attitudinal barriers – UK government can provide several benefits to vaccinated citizens
with the motive of changing their attitude towards vaccination (Khamis and Wahi, 2021).
 Cultural barriers – It is important that information about vaccination is provided in different
languages and staff at vaccine centre should have knowledge about several languages other
than English so that cultural barriers could be significantly resolved.
Conclusion
From the above leaflet it could be concluded that communication needs to be processed
in proper and significant manner so that other can get proper information about topic. There are
several barriers will lead to negatively affect smooth flow of communication process. It is
important to develop significant strategies that will lead to influence overall communication
activities.
2

REFERENCES
Books and Journals
Guffey, M.E. and Loewy, D., 2021. Business communication: Process & product. Cengage
Learning.
Ali, B.J. and et.al., 2021. Business Communication Strategies: Analysis of Internal
Communication Processes. Ali, BJ, Anwar, G., Gardi, B., Othman, BJ, Aziz, HM, Ahmed, SA,
Khamis, N. and Wahi, W., 2021. Enhancing Business Communication Skills: An Action
Research. International Journal of Asian Social Science, 11(7), pp.355-364.
3