Business Communication: Academic Writing and Event Planning Report

This assignment comprises a portfolio of communication materials related to an end-of-year celebration event at Commonwealth Bank, alongside a reflection on academic progress. The portfolio includes an email invitation to staff, a formal letter to an external special guest (a government minister), and a progress report to the CEO detailing event preparations, accomplished tasks, encountered problems, and changes made. Additionally, a report structure (table of contents) suitable for the final event report is provided. The reflection section discusses the student's learning journey, emphasizing the development of formal communication skills, addressing diverse audiences, and applying research to real-life scenarios, with consideration of lecturer feedback and plagiarism checks.

Running head: BUSINESS AND ACADEMIC WRITING
BUSINESS AND ACADEMIC WRITING
Name of the university
Name of the student
Author Note

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Part A: Portfolio of communication materials 1000
An email to staff inviting them to the event
Dear employees,
This email is regarding an invitation for all the employees who are currently working at
Commonwealth Bank.
Just like every year, we are hosting a dinner party for end year celebration. The event will be
organized at Westin Hotel situated at Martin Place, Sydney. The date of the event is on 15th
December. All employees are requested to wear a formal attire for the mentioned event.
Prominent guests have been invited including politicians and celebrities, hence your good
conduct is expected. The event will start from 6pm to 11pm. A three course dinner has been
arranged. Continental, Chinese as well as Indian food has been arranged.
As the communications manager, I am thrilled to inform you that this year our profitability
has reached a record figure. As a gift, this year we will be inviting prominent musicians and
bands in the venue such as Steve Vai and Guns N Roses as the entertainment feature of the
event. Other celebrities like Hugh Jackman and Robert Downey Jr. has been invited to make
a guest experience. A red carpet event is still at planning stage. We will update you later if
the project gets a pass.
I hope for your sincere presence in the mentioned event.
Regards,

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XXXX XXXXX
Communication Manager

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A letter to an external special guest inviting them to the event
XXXXXX XXXXXX
Communications Manager
Commonwealth Bank
Sydney
May 30, 2018
Mathias Cormann
Senate leader
National assembly
Topic: INVITATION FOR END YEAR CEREMONY
Respected Minster,
The Commonwealth Bank invites you cordially at our end year celebration event at 8pm,
Friday, 15th December.
The event is organised by the Bank on behalf of the stakeholders who had invested their time
in working with the organisation and serving the citizens at Westin Hotel, Martin Place. High

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end clients will be joining this event. We are pleased to invite you in the event to give a short
speech on the financial conditions of the state. Celebrities and rock bands have been invited
in the event and a three course is being hosted by a reputable chef.
The event will even feature a red carpet show where reputable celebrities will make their
guest appearances. The main attraction of the event is the rock performance by the renowned
rock band, Guns N Roses. The show will end up with a guitar solo performance by Steve Vai.
Our marketing team has worked a lot to bring these renowned people together at a single time
on this night.
It will be our honour to invite you as our chief guest for this annual occasion to participate as
our speaker for this wonderful night. We hope that your speech will contribute a lot in
providing our guests with a vivid perception of our economic status globally.
We will be glad to provide you with any help regarding the clarifications for this particular
occasion. If you are willing to visit our event, please send me your response within 8th
December to the secretary of the conference, Ms David Sterling at
[e-mail].
Yours faithfully,
XXXXX XXXXXX
Communications Manager
Commonwealth Bank

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A progress report to the Chief Executive Officer on how preparations of the event are
proceeding.
Introduction
In the following progress report, the preparations of the end year celebrations of
Commonwealth Bank. The total achievable targets have been mentioned and the issues that
was faced along the preparation stage are conclusively evaluated.
Aim of the report
The aim of the report is to provide the chief executive officer with information about
the proceedings of the event.
Scope of the report
The scope of the report is to provide other organisations with information about
hosting an event with a number of renowned guests and celebrities.
Discussion
Accomplished tasks
For the proposed event, around 1000 guests have been invited. The welcoming
arrangements are almost completed. The avenue preparations need around 1 more month to
complete. The stage still needs around 2 months to complete (Wohlers 2014). The props for
the stage have been bought and the lighting arrangement is completed. All the guests,
politicians and celebrities have been sent with formal invitation notices of which 40% have
already responded back about their prior presence (Rochet and Tirole 2014). More than 90%

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employees are expected to visit the event. The stage for the red carpet walk is still underway.
The chef who will be organising the three course dinner has been confirmed as well.
Encountered problems
The encountered that were faced during the preparation stage was with chief guests.
Initially, a comprehensive list of guests were prepared and confirmed. Some of them decided
to refuse the invitation at the last minute which slowed down our preparation process
considerably (Negishi, Takada and Tono 2013).
Changes
The rock band was changed from Metallica to Guns N roses as the lead singers of the
former band were still confused if they will be able to attend the ceremony or not (Thienpont
et al. 2014). Initially, video ceremony of the achievements of the bank was being shown at
the starting of the ceremony. It was changed to a red carpet show with prominent guests.
Conclusion
To conclude, the progress with the preparation for the event are going as planned. The
setbacks were real but it has not stull not reached the critical status. This report is the updated
progress report. The preparation is expected to end on 15TH December.

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References
Negishi, M., Takada, T., and Tono, Y. 2013. A progress report on the development of the
CEFR-J. In Exploring language frameworks: Proceedings of the ALTE Kraków
Conference (pp. 135-163).
Rochet, J.C. and Tirole, J., 2014. Two‐sided markets: a progress report. The RAND journal
of economics, 37(3), pp.645-667.
Thienpont, L.M., Van Uytfanghe, K., Van Houcke, S., Das, B., Faix, J.D., MacKenzie, F.,
Quinn, F.A., Rottmann, M. and Van den Bruel, A., 2014. A progress report of the IFCC
committee for standardization of thyroid function tests. European thyroid journal, 3(2),
pp.109-116.
Wohlers, T. 2014. Wohlers report. Wohlers Associates Inc.

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A report structure (table of contents) suitable for a final event report
TABLE OF CONTENTS
EVENT DESCRIPTION................................................................................................................
KEY CHANGES FROM LAST YEAR.........................................................................................
KEY DATES..................................................................................................................................
ROLES AND RESPONSIBILITIES..............................................................................................
PLANNING....................................................................................................................................
RISK MANAGEMENT AND INCIDENT REPORT...................................................................
STAKEHOLDER SATISFACTION..............................................................................................
MARKETING AND COMMUNICATION...................................................................................
SPONSORSHIP..............................................................................................................................
APPENDIX....................................................................................................................................

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RECOMMENDATIONS
EVENT DESCRIPTION
KEY CHANGES FROM LAST YEAR
KEY DATES
Events Date planned Date actioned
ROLES AND RESPONSIBILITIES
KEY STAFF

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STAKEHOLDERS
PLANNING
EVENT SUPPLIERS
Key successes Key issues
Detail here Detail here
EVENT OPERATIONS
Key successes Key issues
Detail here Detail here
VENUE
Key successes Key issues
Detail here Detail here

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ENTERTAINMENT PROGRAM
Key successes Key issues
Detail here Detail here
FOOD AND BEVERAGE
Key successes Key issues
Detail here Detail here
RISK MANAGEMENT AND INCIDENT REPORT
STAKEHOLDER SATISFACTION
MARKETING AND COMMUNICATION