Assessment 3: Communication Concepts for Business Success

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ASSESSMENT 3
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Contents
Introduction......................................................................................................................................3
Section 1- Identification and explanation of the importance of communication concepts..............4
Week 1.........................................................................................................................................4
Week 2.........................................................................................................................................4
Week 3.........................................................................................................................................5
Week 4.........................................................................................................................................5
Week 5.........................................................................................................................................5
Week 6.........................................................................................................................................6
Week 7.........................................................................................................................................6
Week 8.........................................................................................................................................6
Week 9.........................................................................................................................................7
Week 10.......................................................................................................................................7
Section 2- Literature review of Communication.............................................................................8
Section 3- Application of two concepts for future career aspirations.............................................8
Conclusion.....................................................................................................................................10
References......................................................................................................................................11
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Introduction
Effective business communication is a process in which two or more parties are involved in
order to send and receive any information. Communication is an important process to convey a
message or any information to other. One should take care that the message is correctly
conveyed and understood by the receiver. The report is based on reflection that includes the
different reasons and also states the importance of effective communication in business
enterprise. The reflective report consists of three sections. The first section will consist of the
identification of the communication concepts. The section two will include the elaboration of the
anyone concept of the communication. The section third will consist of the discussion on two
communication concepts which will be helpful in career advancement and personal development.
Effective business communication is used by the business enterprises in order to develop
knowledge, achieving the desired goals and targets, the building of relations with the employees
and customers.
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Section 1- Identification and explanation of the importance of communication concepts
Week 1
Communication: It is a process of transferring any message or information by an individual to
another with the use of a symbol, behavior or sign. Communication is the process of exchanging
of the thoughts with one another. From ethical communication, I have learned that the behavior
of an individual is being analyzed by the truthfulness, personal integrity, respect for others,
moral and values he follows which results in effective communication. Communication is
important because it helps in informing, imagining, influencing, expressing feelings, and meeting
expectations of the society (Cao, 2016). The communication process consists of various models
such as linear model, Interactional model, and Transactional model. The study in this week
consists of various types of principles of communication. From it, I have learned that
communication should consist of clarity, completeness of the message; it should include an
objective and purpose of the communication.
Week 2
Non- verbal and listening skills: From this, I have learned the concept of listening skills and
communication through non- verbal. Non- verbal communication is the process, in which
communication is done through facial expressions, gestures of body language. In this process, an
individual does not use words to communicate its message. I have learned from nonverbal
communication that it helps in the building of the confidence among the employees. The non-
verbal communication helps in building professionalism among the employees, customers, and
managers of the organization. The listening skills are the concept in which an individual listens
to the message delivered to him. It aids in the proper understanding of the information or
message delivered to the person. The nonverbal communication skills and listening skills aid in
building consistency among the employees (Rajmohan, 2015). From this, I have learned that the
employees can increase a sense of trust through effective communication process. It helps in
increasing my learning and developing my personal growth. The second week provides learning
of listening skills and non-verbal communication skills which aid in delivering of the
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information to the manager, employee, or clients with the use of body gestures, vocal tone, and/
or eye contact.
Week 3
Good and active written communication skills: Written communication is said to be good
when it is written precisely, to the point, in a professional manner, and provides a clear message
to the receiver of the communicated message. Written communication can be done through
emails, letters, etc. From the written communication skills, I have learned that written
communication skills help in developing creative and innovative ideas in the mind of the writers.
It aids in minimizing the confusion and avoidance of the misunderstandings. Written
communication is also considered as a statement of proof. From written communication skills, I
have learned to effectively improve my presentation skills, vocabulary. It helps in the building of
the confidence and capability of the individual to write, as many a time people find it difficult to
write a message because of the fear of grammatical errors (Weldy, 2017).
Week 4
Academic Writing: In week four, I have learned the concept of academic writing and it is
important for an individual to perform his jobs in any business organization. Academic writing
can be either writing of a thesis, an essay, or dissertation. From academic writing, I have learned
the skills of managing the time, keeping my point of view and involving myself in the
arguments, debated or speeches. Academic writing is used to know the consistency of the
employees and learning skills. Academic writing is a method of effective communication which
helps in presenting the information and displaying of the understanding on a specific subject.
This will help in developing the knowledge of an individual (Ismail, et. al., 2017).
Week 5
Academic Essays: The week fifth provides a deep knowledge of academic essays. It provides
self-reflective learning and improves the writing of literature review. This helped me in
understanding the business research work. From the literature review, I have understood the
various theories and models of the business as written and explained by different authors. It has
improved my decision-making skills as it aid in analyzing and determining the different business
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situations and scenarios. It helps in handling the situations with confidence and making better
decisions in the business so as to improve the productivity of the company. The writing skills of
self-reflective are used to express the thoughts on a particular situation and personal views of the
individuals. The literature review and the self-reflective skills aids in developing skills and
knowledge and making better decisions in the business.
Week 6
Public Speaking: From week six I would learn about public speaking, and presenting myself
toward the public with self-confidence. It is important for an individual to communicate with the
public for effective operations of the business. Public speaking skills are important in various
areas such as providing training and development programs to the employees, providing
presentations by the individual to the clients, communicating any important information and
reporting to the subordinates, taking interviews, etc. Public speaking is an important process to
increase the sales of the business and to deliver the thoughts to the public about the products of
the company (Vali, 2018).
Week 7
Intercultural communication: The week 7 helped in understanding the need and importance of
the inter-cultural communication in the organization. Almost all the companies are expanding
their businesses overseas. For the successful implementation of the business in a foreign country,
the company should develop cultural communication skills which help in understanding the
culture of the foreign country. There is a difference in the values, beliefs, cultural minds of the
people of different countries and this can result in incongruity among the employees. From this
week, I have learned that business organizations through inter-cultural communication skills can
increase their earnings. This aid in developing innovative and creative ideas to the individuals as
they would require thinking according to the minds of foreign people (Servaes, 2016).
Week 8
Organizational Structure: Communication process is an important process for the development
of the organizational structure. The organizational structure helps in determining the process of
communication which the employees should follow in the business. There are two types of
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communication in the business organization. These are internal communication and external
communication. Internal communication in a business organization is necessary to communicate
the objectives, plans, targets, and goals of the company. External communication is necessary in
order to build relations with the stakeholders, clients, and customers of the business. It is
important to choose effective communication mode so as to improve the communication skills
and deliver the message correctly. There can be several types of modes of communication such
as face to face communication, written communication like writing a message by way of emails,
letters, etc., or it can be done telephonically (Marasi, et. al., 2018).
Week 9
Meetings: Every business requires conducting of the meetings for its effective development and
growth. General Meetings and Board Meetings are two compulsory meetings which the company
shall conduct for its continuous growth. In order to conduct the meeting, presentation and
communication skills are required. Meetings are generally formal and require a variety of rules
to be followed by the individuals attending the meeting. The meetings are conducted to increase
the productivity of the employees, improve the growth of the company, determining the
strategies to increase the sales and profitability of the company. The people attending the
meetings should possess communication skills so as to put their viewpoints (Chan, et. al., 2017).
Week 10
Intrapersonal and interpersonal relationships: For improving personal growth,
communication skills play a vital role in the lives of individuals. Intrapersonal communication is
the method of communication in which an individual communicated with oneself and aim to
develop its personality and identity. Interpersonal communication is a communication which is
done between two or more people. Through interpersonal communication, individuals can
develop their communication skills and way of behaving with others. Both types of
communication are required as it helps an employee to build relations with others and improving
their personal and professional growth (Sarwari, et. al., 2018).
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Section 2- Literature review of Communication
Communication is an essential process for the survival and growth of the business organization.
It is used to exchange the thoughts, ideas, facts, information, feelings, views, etc. between the
people in order to understand the same by the receiver. An individual who does not possess good
communication skills will not be able to attain success in the business world. The process of
communication has various stages which involve a sender, a message, encoding and decoding of
the messages, a receiver and feedback to the message.
The importance of communication is it helps in motivating the employees by informing them
about what is to be done. It helps in making better decisions by identifying the course of actions.
Communication is important in building up relations with the clients. It helps in altering the
attitude of the individuals. Communication process helps in the retention of employees by
motivating them and giving them higher satisfaction. It helps in building confidence and trust
among the employees. Communication is important to accept the change and convince the
employees to adopt the change in their workings (Cloutier, et. al., 2015).
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Section 3- Application of two concepts for future career aspirations
Good written communication skills play a vital role in improving my aspirations and career
development. Good writing skills will help me in drafting effective notes, and reports for the
operations of the business activities. The written communication consists of the drafting of
emails, writing of letters, messages, etc. The written communication is considered as good if it
does not have any grammatical errors, spelling mistakes, etc. The written communication skills
will help me in the advancement of my career path and improving my vocabulary. It will help me
in improving my creativity and presentation to increase my personal and professional growth.
Public Speaking will help in overcoming my fear of speaking in front of a large number of
people. It will help in building up my confidence level and trust. It will be useful in improving
eye contacts with the people. In 5 years I would be looking myself as the Assistant General
Manager of the company and aim to lead the team with full confidence. Public speaking will
help me in improving my leadership and verbal communication skills. It will be helpful in
increasing my knowledge and way of behaving with the people. It will also help me in building
and maintaining of the contacts.
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Conclusion
From the reflective report, it is concluded that communication skills are very important for the
self-development of an individual. It helps in building trust and confidence among employees
and used to create connections with its clients. The process of communication aids in exchanging
of the ideas and thoughts which helps in increasing the profitability and productivity of the
organization. The communication process consists of feedback which is helpful in determining
that whether the receiver has understood the message or not. In order to achieve career
advancements, communication skills play an important role.
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References
 Cao, Z. (2016). Discussion of Effect of Training Programs on Improving Employees'
Communicative Skills---from the Perspective of Intercultural Communication. In 2016
International Conference on Economics and Management Innovations. Atlantis Press.
 Chan, S. H. J., & Lai, H. Y. I. (2017). Understanding the link between communication
satisfaction, perceived justice, and organizational citizenship behavior. Journal of
business research, 70, 214-223.
 Cloutier, O., Felusiak, L., Hill, C., & Pemberton-Jones, E. J. (2015). The Importance of
Developing Strategies for Employee Retention. Journal of Leadership, Accountability &
Ethics, 12(2).
 Ismail, M., & Hussin, N. (2017). Fundamentals of Information Management in
Organization Academic Writing. International Journal of Academic Research in Business
and Social Sciences, 7(12), 394-404.
 Marasi, S., Bennett, R. J., & Budden, H. (2018). The Structure of an Organization: Does
It Influence Workplace Deviance and Its' Dimensions? And to What Extent?. Journal of
Managerial Issues, 30(1).
 Rajmohan, T. (2015). Interpersonal Competencies of Executives in Service
Organizations. Parikalpana: KIIT Journal of Management, 11(2).
 Sarwari, A. Q., & Wahab, M. N. A. (2018). The relationship between Zikr (remembrance
of Allah), heart coherence and intrapersonal communication among Muslim postgraduate
students from different countries. Journal of Language and Communication, 5(1), 110-
123.
 Servaes, J. (2016). Guanxi in intercultural communication and public relations. Public
Relations Review, 42(3), 459-464.
 Vali, A. (2018). Public Speaking.
 Weldy, T. G. (2017). Facilitating Process and Practice for Improving Business Writing
Skills. American Journal of Management, 17(5), 60-66.
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