BUSN20017: Effective Business Communication Strategies and Skills

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BUSN20017

This report explains the effective communication in the business organisation for the
employees to have an effective and interactive environment. The business
communication has many elements that help the employees to achieve the goals and
objectives of the business. This report involves three sections which are based on the
different concepts of the business communication. There are different skills and
elements of communication that are required for successful communication in the
business organisation. This is a self-reflective report that helps in realising the
importance of communication in professional life. Communication helps in making
better relationships among the co-workers of the business organisation

The first week made me understand about communication in the business
organisation. The communication is an integral part of the business organisation
which helps in conducting the business activities and operations. The free
communication in the business organisation will make me feel that I am a part of the
team and my performance will improve. I know that the business organisation require
ethical communication that will help in building a relationship with others and
achieve the goals effectively. The communication also helps in building the team and
taking team efforts to accomplish the responsibility or the business organisation. This
will also help me to deliver and share my thoughts and ideas with other people in the
business organisation(Adler & Elmhorst, 2012).
The second week showed that verbal communication is incomplete without non-
verbal communication. The non-verbal communication is important for the
employees in the business organisation as it helps to deliver the complete and correct
message to the audience. The business communication also helps in taking the right
decisions with the help of non-verbal communication skills. The listening skills of the
employees are also necessary as it will help them to understand the information and
further deliver it to others. The listening skills also help to follow and understand the
instructions of the leaders and managers (Bovee & Courtland, 2012). These elements
help the employees to effectively communicate with the employees and implement
the changes in the business organisation. These skills will also help me to grow in
future career.
There are three types of communication that can be carried out in the business
organisation that is verbal, non-verbal and written communication. These
communication helps in to transfer the data and information in the internal and
external business environment. The written communication is the most formal and
adopted method in the business organisation that will help in taking an effective
decision. The written communication is also used in the business organisation to
inform about a certain situation. This is a better way of communicating in the business
organisation as it will help to maintain the records and proof for future purpose. The
written communication can be conducted through a different medium like emails,
messages and chat groups. These also help in providing instant information and
decision to any department of the business(Conrad & Newberry, 2012).

The employees may require to make any academic documents that will help them
achieve any task or follow the instruction of a person. The employees have to
maintain the format of the written documents. The written documents should be
grammatically correct and well formatted by the employees to maintain their
professionalism. The employees have to write many documents in professional life
and during business operations. The written documents should have well-formed
sentences and paragraphs which is necessary for the professional life of the
employees. The work should be referenced by authentic writings of the authors. This
helps in avoiding any plagiarism in the witting work which creates a reliable piece of
work.
This week allowed me to understand the academic essays that can also be a part of the
business activities. The example for the academic essays is self-reflective essays and
literature reviews for the business. The research and development department of the
business organisation may involve certain academic essays to be prepared that will be
helpful to take the strategic decisions and planning. This helps in making better
decisions for the business situations and goals of the company. The company goals
may involve different research work which can help to take the business further
towards success and improvement. The literature review can help the employees to
apply different models and theories to the business. The self-reflective essays can help
to provide personal views and thoughts for the business(Robles, 2012).
The business organisation have many presentations for their different projects and
clients that is carried out by the employees to attain the goals and objectives of the
company. The presentations require the employee to have good oral communication
skills to make an impact on the audience. The effective presentation will help to
deliver the thoughts and ideas to the audience. The presentations can be carried out to
discuss a project with the employees or deliver some information to the workforce of
the business. The presentation skills should be polished and effective or it will waste
the time and money for the business.
The business organisation have many different employees and people which belong to
a different culture and may have different language or beliefs. The cultural difference
in the workforce of the business organisation can affect the communication process in
the workforce. The cultural communication will help the employees to learn new

ideas and knowledge from other employees. A cultural working group or team helps
develop better innovative and creative ideas. The cultural communication helps in
improving employee relations in the business organisation. The organisation should
also encourage inter-cultural communication in the business organisation through
strategies and different programs that will help the people to interact better among
themselves(Martin & Nakayama, 2013).
The organisational structure of the business organisation also affects the
communication process among the workforce. The structure of the business
organisation has a defined method and medium of communication with each other.
They follow a specific path for communication with the management. The
organisation have two types of communication that is one inside the organisation and
another is external communication. The structure of the organisation also affects the
employee's involvement in the decision making of the business organisation. The
internal communication helps the employees to develop the trust and relation with
each other. The external communication helps to cope in the industry and achieve the
goals.
The business organisation have meetings as their regular business activity in the
workforce. The meetings help in discussion of the plans and strategies of the business
organisation. These meetings require listening and communicating skills with the
employees in front of an audience which are receiving the information. The meetings
help the employees to receive suggestions and feedback on the performance of the
employees. This also helps us to deliver our personal thoughts and ideas in the
business meetings to show our skills(Mascle, 2013).
Inter-Personal communication refers to the communication between different people
in the business organisation. This helps in exchanging ideas and thoughts between
each other. Intra-Personal communication refers to the communication with
ourselves. The self-communication helps in evaluating our skills and information for
further development. Both of the communication is necessary for the employees to
perform effectively in the business organisation. This helps in developing better
relations with the employees and increasing their satisfaction. The aggressive
communication can harm or destroy the relationship in the workforce of the business

organisation. The assertive communication helps in developing better bond and
understanding among the colleagues(Wilton, 2012).

The Cultural communication is an important concept in the communication process
of the business organisation. The cultural difference in the business organisation
affects the communication process of the employees and their mutual understanding.
The communication process between two different culture should be encouraged by
the business owner to effectively allow the team building and relationship handling in
the employees of the organisation. The cultural difference in the employees of the
organisation may create conflicts and problem due to a different language, beliefs or
ideas. This can affect the performance of the employees and decrease the productivity
of the people. The cross-cultural communication in the business organisation will help
in overcoming the cultural barriers in the organisation(Guffey & Loewy, 2012).
The cultural communication will help in ensuring the success of the business
organisation and achieving the goals and objectives of the company. The cultural
communication also helps in building a relationship and developing trust and
understanding among each other. The cultural communication also helps in creating a
positive and effective environment that helps in motivating people to work hard. This
also helps in building teams for the business projects and completing the task better
for the business organisation. The cultural communication also helps the business to
retain the culturally different employees in the organisation.

The non-verbal communication skills and listening skills is an important element in
the communication for the business organisation. It helps in communicating with
professional people easily. The communication process involves verbal and non-
verbal communication which should be effectively carried out by the employee to
provide the information to the receiver. The non-verbal communication skills also
help the employees to deliver the message effectively to the people. It also helps in
understanding the situation in the business organisation. The listening skills also help
in taking the correct action in the business organisation. The listening skills are also
important for the employees in the future. As the business involves discussing and
listening to the problems of the employees in the organisation. Both of the skills are
necessary for the employees for the bright future and career aspirations(Lolli, 2013).
The public speaking is useful in the business organisation to show our skills and
knowledge to other employees in the organisation. The business organisation have to
conduct meetings, presentations and programs that require public speaking in the
business organisation. The business organisation require the employees to be able to
express their thoughts and views in the public to express their suggestion for the
business activities. The public speaking is very helpful in the business to deal with the
business goals and objectives within the industry. The public speaking of the
employees should have confidence, trust and understanding with the audience. The
public speaking also helps the employees to solve the conflicts easily and fast.

This self-reflective essay helps us to understand the communication purpose in the
business organisation. The communication process of the business organisation
involves the interaction between the employees and workforce of the organisation.
The employees in the business organisation have to be very good at the
communication process to effectively perform the tasks and activities. The business
activities of the organisation depend on the interaction and communication of the
employee. The effective and ethical communication helps the employees to take better
decisions in the business. The communication between the employees builds strong
relations and understanding which helps them to achieve the goals and objectives.

References
 Adler, P. R. B., & Elmhorst, J. M. (2012). Communicating at Work: Principles
and Practices for Business and the. Mcgraw Hill Higher Educat.
 Bovee, & Courtland. (2012). Business Communication Today, 10/e. Pearson
Education India.
 Conrad, D., & Newberry, R. (2012). Identification and instruction of important
business communication skills for graduate business education. Journal of
Education for Business, 87(2), 112-120.
 Guffey, M. E., & Loewy, D. (2012). Essentials of business communication.
Cengage Learning.
 Lolli, J. C. (2013). Interpersonal communication skills and the young
hospitality leader: Are they prepared?. International Journal of Hospitality
Management, 32, 295-298.
 Martin, J. N., & Nakayama, T. K. (2013). Intercultural communication in
contexts. New York: NY: McGraw-Hill.
 Mascle, D. D. (2013). Writing self-efficacy and written communication
skills. Business Communication Quarterly, 76(2), 216-225.
 Robles, M. M. (2012). Executive perceptions of the top 10 soft skills needed
in today’s workplace. Business Communication Quarterly, 75(4), 453-465.
 Wilton, N. (2012). The impact of work placements on skills development and
career outcomes for business and management graduates. Studies in Higher
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