Business Communication: Types and Purpose of Business Information

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BUSINESS COMMUNICATION
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Table of Contents
Assignment 1 – Types and Purpose of Business Information.........................................................2
Task 1 (P1, M1, D1)........................................................................................................................2
P1. Explain different types of business information, their sources and purposes (M1)..................2
M1 Analyse different types of business information and their sources...........................................3
D1 Evaluate the appropriateness of business information used to make strategic decisions..........4
Assignment 2 - Corporate Communications of an organisation......................................................5
Task 2 (P2, P3, P4, D2)...................................................................................................................5
P2. Present complex internal business information using three different methods appropriate to
the user’s needs................................................................................................................................5
P3. Produce corporate communications..........................................................................................5
Figure 1: Poster................................................................................................................................8
(Source: Created by Author)............................................................................................................8
P4. Evaluate the external corporate communications of an existing product or service.................8
D2 Evaluate the effectiveness of business information and its communication as key
contributors to the success of an organisation, using examples to illustrate your points................9
Assignment 3 - Legal and Ethical Issues of an organisation, explaining operational issues.........10
P5. Explain the legal and ethical issues in relation to the use of business information.................10
P6. Explain the operational issues in relation to the use of business information.........................11
M2. Analyse the legal, ethical and operational issues in relation to the use of business
information, using appropriate examples......................................................................................12
Assignment 4 Electronic and Non-Electronic Communication.....................................................13
P7. Outline electronic and non-electronic methods for communicating business information,
using examples for different types of audience.............................................................................13
References......................................................................................................................................15
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Assignment 1 – Types and Purpose of Business Information
Introduction
Business information is referring to all the necessary copies that includes records, information,
report, books, files and many more. These are served as kinds of documentations that relates to
all the business activities in the market. The major purpose of keeping the information related to
business is to achieve the goals and target of the business unit. There are many ways of
collecting information some of which includes market research, news, executive and company
profiles, IT research of the company and financial and credit information of the company.
Task 1 (P1, M1, D1)
P1. Explain different types of business information, their sources and purposes (M1)
Verbal
Verbal information is one of the best methods that can be used for communication but is not
always a effective and suitable method (Laudon and Laudon, 2016). Verbal information can
resolve any problem immediately but again is not always measurable. Jack Wills uses the verbal
method to inform its potential customer in order to do the announcement related to discounts and
offers.
Written
Written information can be expressed in diagrams, charts, graphs and words. It can be generated
from vivid ranges of sources that include books, trades journals, government publications and
newspapers. One of the examples is what will the written information that Jack Wills will
consider at the time of announcing or publishing its offer and discounts.
Onscreen
Information can also be created on-screen. This can be analyzed through multimedia Television
and CD-ROMs that combines graphics, animation, text, video and audio. One of its examples is
what on screen information will be noted by Jack wills in order to announce its offers and
discounts in public.
Multimedia
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The sources of information that are integrated together is termed as multimedia source of
information. This can include text, graphics, animation, video, data, audio etc. One of the
examples to this information could be webpage with interactive narration and guide (Smith and
Wong, 2016).
Web based
Web based information displays several benefits irrespective to multimedia technology. The fast
methods to get the accurate information using effective broadband that will offer you to stream a
sophisticated related content globally. This method of information allows anybody to access the
sources of information from anywhere in the world. The company Jack Wills uses this method to
collect the information related to the condition of the market demand and supply.
M1 Analyse different types of business information and their sources
Purpose of Information
Valid and reliable information are intrinsic to all organization in order to operate its business in a
systematic manner. Without the proper source of information the organization will not be able to
perform its functioning and operations of the business. Moreover, the financial position of the
company in the market will not be known to any of its investors, suppliers and any other party
related. Thus, in order to survive in the market the company is required to maintain a proper
source of information to them, some of the purpose for which organizations uses this information
are:
● Proper information crucial factor for the business to update its knowledge with the changing
passage of time within the market. Certain points are required to be known by the business
like how the market of the business developing, what are changing rates of labour, what is
economy doing, what are new established laws and many more.
● The information leads to make an accurate decision for the overall growth of the
organizations based on full idea and knowledge. Inadequate information will lead to the
incorrect decisions that will hamper and hence penalize the entire business unit of
organization.
● A business that will not update, develop, grow and adapt the changes that arises by the
passage of times will be left behinds by its competitors in the market. Thus, development and
growth must me based on the accurate and correct information (Ruff and Aziz, 2016). Like
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for instance the business is required to be confirmed that its new product line will have
positive and good response in the market.
● In addition a proper scale of information will guide to analyze all the external and internal
factors affecting the operations and functions of the business.
D1 Evaluate the appropriateness of business information used to make strategic decisions
Strategic management is the process which enables a company to determine its objective, desired
level and purpose. It helps a business to decide the actions that will influence the objective of
organization in an appropriate time. In order to compile with this business is required to achieve
large amount of information that will help to detect the SWOT analysis affecting the business.
Proper strategic decisions lead to help in several ways some of which are:
● It offers competitive insights that know the position of the competitors are important in
order to beat them in the race of business. Regular flow of communication and research will
access all the details of the competitors in the market.
● Communication of sales promotion is another best strategy that can be adopted by the
company Jack Wills in order to expand its business unit in the market.
● Inviting support for the activities is another method that can be applied to gain a proper
strategic decision (Crane and Glozer, 2016). This enables to communicate and coordinate
with all the staffs and members of the organizations and work without creating any secrets.
Like for saying a company may want to change its business operations which will require
help from its other members that can be also be from outside.
Conclusion
From the above context all the important points related to the types and purpose of the business
information is accentuated in a systematic manner. Moreover, value of the strategic decision
making and its uses are all explained in the above assignments. Thus, this assignment contains
and the key elements related to the business information are explained.
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Assignment 2 - Corporate Communications of an organisation
Task 2 (P2, P3, P4, D2)
Introduction
In order to carry out the responsibility of the new role, it has been intended and declared to
convey an individual work upon corporate communication of Jack Wills to obtain a better insight
about the organization. Henceforth, the study highlights a corporate communication and external
corporate communication procedures of Jack Wills in respect to the efficacy of the authentic
business information.
P2. Present complex internal business information using three different methods
appropriate to the user’s needs
On screen presentations:
Jack Wills uses the on screen presentation in order to spread the knowledge to its customers.
This can be written so that the customers can read it, or it can be in a form of the video clip that
has sound and can be heard (Harrison et al., 2015).
Television:
Jack Wills provides advertisements through television about its new launched products. The
information are provided in an attractive and in a vivid catchy form that grabs the attention of the
public (Wu et al., 2015). All the detailed information are provided either on the side of the
presentations or at the bottom of the screen.
Internet:
Jack Wills has its own website that is very attractive and contains all the details related to the
products. Any interested customer can visit the site of the company and analysis information as
demanded. Moreover, the company provides certain information in the internet access which are
required to be known by the customers on some specific offers.
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P3. Produce corporate communications
Corporate communication department in every organizations plays a key role in examine how
investors, public and employees of the company perceive (Ramdhani et al., 2017). This
department reports directly to the executive officer of the company and advice how to manage
the company’s reputation. However, they also fill the gap between the management and the
investors of the company.
● Media communications and relations
The duty of corporate communicator in this is to distributing the news that are releases, writing
and sorting all the inquiries of the media. The communicators seeks all the planning required for
news conferencing that includes arranging banners, selecting sites for events, graphics to be
displayed, preparing executive speakers and packages of information to display.
● Public and customer relations
Responding to all the inquiries of the public and building adequate relationship with the
customers are the key role played by the corporate communicators. Duties of the department for
this area are to prepare brochures, newsletters and designed printed materials for the public.
● Advising in Crisis communication
In case any threatens to a company reputations or public safety occurs, corporate communicators
plays the role of advisors to the CEO’s of the company and to all the other leaders managing the
crisis.
● Internal employee communication
In order to communicate internally the department issues printed publications and emails to
announce benefit information, training opportunities and company news.
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POSTER
Corporate
Communication for
Jack Wills Partnership
Generally Jack Wills
Partnership operates
and manages their
stores mostly in United
Kingdom, which includes
department stores,
home stores and
convenience stores and
a few supermarkets.
Corrugated Boxes
They are particularly used as a
bulk shipper to assimilate and
deliver similar products in the
same box.
Boxboard of Paperboard
Cartons
These are made with
partitions, tubes and cores
which dismisses the wavy
middle layer.
Paper Bags and Sacks
The paper bags and multiwall
sacks contain floors and are
generally designed by Jack
Wills to deliver food services.
Product’s Packaging
Jack Wills Partnership,
generally utilizes some of
the most classified
product’s packaging
systems
Corrugated Boxes
Boxboard of Paperboard
Cartons
Paper Bags and Sacks
Designs for the livery
Customarily, on their delivery
vehicles the designs for the
livery is only their brand logo.
The logo is immensely
attractive but no information
is provided as they believe
this process solely to e their
brand promotion.
The designs of the livery on
delivery vehicles are produced
with simplicity and efficiency by
Jack Wills and they implement
various sorts of creative styles
concerning their logo
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Figure 1: Poster
(Source: Created by Author)
P4. Evaluate the external corporate communications of an existing product or service.
External corporate communication can be defined as the process of transferring information and
details from a business organization to a separate entity or individual which is pursued in the
external environment of an organization.
Objective
Generally, external corporate communications of an existing product or service are specifically
conducted to maintain and manage a healthy relationship between the organization and the
external forces such as government, communities, committees, stakeholders, suppliers and
various financial institutions (Balmer, 2017).
Importance
External corporate communication of an existing product or service commutes the regular
incidents and events across various platforms which becomes accessible to most of the
customers. Alongside, it also proves its importance by defining the customer behaviour and
attracting the new people.
Strategies
There are a few significant strategies of conducting an external corporate communication of an
existing product or service to accelerate the sales and profit margin as well as attract new
customers. Those are respectively; 1) in order to earn faith, maintaining a transparency in the
interactional process. 2) Promoting and launching the organizational culture in various platforms.
3) Pre practicing the communication speech (Malcolm et al., 2015).
Business Context
It was discovered that, Jack Wills kept in touch with the suppliers through external corporate
communication long after the cotton supply was finished from their end. They continued to stay
in touch with the investors and shareholders about the new models of women swimwear and
cropped t-shirts.
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D2 Evaluate the effectiveness of business information and its communication as key
contributors to the success of an organisation, using examples to illustrate your points
In order to expand and grow every business unit requires maintaining an adequate
communications as well as information management which will lead to enact different strategies
in order to achieve its goals and objective. Jack Wills has a huge retail business that has an
excellent information management and communication system in its organization (Nolan, 2015).
The company utilizes all the system in the most effective manner in order to operate smooth
functioning of its business as it one of the best retail stores of clothing. In order to communicate
information inside the organizations the company uses formal letters and mailing methods. These
methods are highly confidential and are reached only to the respective parties. Moreover, many
other methods are used in order to communicate that are explained above.
Conclusion
Through the process of conducting the above discussion, the compound procedures of Jack
Wills’ internal business information was derived alongside their mission statement, goals and
objectives. The above is followed by the corporate communication processes and external
corporate communication processes of jack Wills. Business information communication is
suggested as the way of meliorating the organizational performance.
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Assignment 3 - Legal and Ethical Issues of an organisation, explaining operational issues
Introduction
Legal and ethical issues in accordance to strict guidelines have been thoroughly analyzed and
performed maintaining the minute details in context to the chosen organization Jack Wills.
Afterwards to justify those issues, the operational performance withstanding the usage of
business information of the concerned organization is explained to obtain a proper insight of the
company. Hereafter the health and safety policies are also taken into account.
P5. Explain the legal and ethical issues in relation to the use of business information.
Various legal and ethical acts and policies are incorporated by Jack Wills. The board of directors
specifically emphasized their concerns upon the ethical issues which were concurrent with the
business information (Shelton IV et al., 2018). Certain legal compulsion are imposed to keep the
business free from any hindrances or hassles. The policies which helped in conquering a better
work environment and ameliorated the business activities are mentioned below;
1) The board of directors of Jack Wills are free to relish the profit and market shares as well as
they are also authorized to use the business information but they are required to maintain the
organization’s authenticity. Thus they are complied to never exchange, trade or expose the
business information of Jack Wills in the global market.
2) It is well expected from the leadership board of Jack Wills, that their employees will obtain a
safe, secure and protected work environment in the tenure of their employment. During the
employment period of any employee, they can relinquish the multimedia, on screen and web
based business information as well as can interact through being dependent on them (Lim,
NEXTLABS Inc, 2016).
3) Jack Wills intended to inscribe and retain trustworthy and dependent customers who will
eventually receive the accession of all the business information and will honestly deal with
them maintaining their value, culture and heritage. However they are lawfully complied to
return the business information intact when they close the relation with Jack Wills as a
customer.
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P6. Explain the operational issues in relation to the use of business information.
The explanation of the operational issues of Jack Wills have been conducted taking in regards,
various aspects and sectors. It has also been classified according to the segregation of various
business information and are discussed below;
Ensuring the Informational Security
1) Jack Wills only permits certain key personnel to handle and manage the physical business
information.
2) Special keys and entry passes are designed for distinct individuals to check on the high
end and expensive business information.
3) Jack Wills keeps all their documents secured by the mode of tracking the data of sensitive
information. Apart from that, they dispose the pile of unnecessary documents in a regular
time interval by the method of abidance regulation.
Health and Safety issues associated with Information Management
The health and safety issues which are associated with the information Management of Jack
Wills are stated below;
1) In the process of transmitting valuable information, sudden chemical explosion of hard
drives or data drivers can be considered as a health and safety issue (Grant and Meadows,
2016).
2) The processing of information management inside the premises of Jack Wills can be
adjoined by sudden explosion, corrosion or blast of the machineries or handheld
equipments.
3) The health and safety issues are dangerous if detonation of physical information take
place in the organizational premises of Jack Wills.
Development of new systems to manage information
Various new systems are getting developed in Jack Wills for managing information which are
respectively; 1) Data collection automation 2) informational analysis automation 3) cross
functional integration.
New complex software must be introduced to resolve specific issues of the organizational
operation along with training the staffs of Jack Wills properly to collect, assimilate, analyze, and
maintain the business information.
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