Business Communication Strategies: CSR and Sustainability

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FOUNDATION OF BUSINESS
COMMUNICATION
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Contents
PART 1............................................................................................................................................3
INTRODUCTION.......................................................................................................................3
CORPORATE SOCIAL RESPONSIBILITY.............................................................................4
SUSTAINABILITY....................................................................................................................4
MICROSOFT HAS TAKEN INITIATIVE TO APPLIED CSR POLICY IN THEIR
ORGANIZATION.......................................................................................................................7
DIFFERENT APPROACHES TO CSR OF MICRO, SME AND CORPORATE BUSINESS
...................................................................................................................................................11
CONCLUSION AND RECOMMENDATION........................................................................12
REFERENCES..............................................................................................................................13
PART 2..........................................................................................................................................16
INTRODUCTION.....................................................................................................................16
KOLB'S LEARNING STYLES................................................................................................16
CONCLUSION..........................................................................................................................19
REFERENCES..............................................................................................................................20
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PART 1
INTRODUCTION
In the early year, most of the businessmen were receiving profit with the help of increasing the
sale of their product. For making the good brand image in the market this is important to make
some of the social responsibility and implement some of the business ethics (Amaro, and Duarte,
2015). On the other hand, they try to increase the brand value in the market with the large area so
that more and more customer will attract towards then and they will increase their revenue also.
in the market most of the customer are focusing on the brand image due to this they will
purchase the product and satisfy there need and want (Amaro, and Duarte, 2015). In this research
project, some of the CSR policy was followed and some sustainability is explained in detail with
some of the advantages and challenges that the companies have to face while implementing the
CSR policy (Amaro, and Duarte, 2015). There are many different types of proof are provided
which is based on the decision making of the business for implementing sustainability policy in a
company. On the other hand, some of the different types of the strategy were adopted by the
MSME’s, SMEs at the end of the report conclusion will make and some summary was also given
(Amaro, and Duarte, 2015).
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CORPORATE SOCIAL RESPONSIBILITY
This is one of the wide-ranging concepts who make various types of forms who are depended on
the same industry or any company. On the other hand, this is the business model which most of
the company implement this in the ethical form in their organization so that they will gain more
and more benefits (Behrendt et al., 2017). This means also that the companies have to work
positively so that the environment will affect positively. This is the most important for society
and it is equally most important for any company (Behrendt et al., 2017). With the help of CSR,
the relationship between the employee and corporation become stronger. They will also try to
motivate there employees and employers moral value so that they will give their full of efforts
and do their work with full of dedication and sincerity which is very beneficial to the company
(Behrendt et al., 2017).
SUSTAINABILITY
With the help of sustainability, the need for the customer will fulfil by much different activity
without any compromising the need for the upcoming customer.
VARIOUS MODEL OF CSR
There are various types of model in the corporate social responsibility that our economic model,
philanthropic model, social web model and integrative model. Based on the corporate social
responsibility strategy and there some aim and there value these entire model will also know as a
various approach which was accepted by the different companies (Crane et al., 2019). These
entire models are explained below:
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FIGURE 1 MODEL OF CSR
[Source: Das, and Rangarajan, 2017]
ECONOMIC MODEL:
With the help of social responsibility, most of the business will gain more profit this statement is
said by Milton Friedman in 1970. On the other hand with the help of this statement the economic
model is based on that (Crane et al., 2019). Most of the businesses are more responsible for the
success the economic responsibility. They will manufacture the goods and services, provide
some employment and generate wealth that can more profit the society (Crane et al., 2019). As
per the latest analysis, this was found that most of the company are following the economic
model of corporate social responsibility.
PHILANTHROPIC MODEL
The main responsibility of this model is that they have to give back to the society Example:
charitable donations, staff time on projects. In this, some of the individual or business will
contribute to the welfare of society (Das, and Rangarajan, 2017). The two main reasons the
philanthropic is done in the business are that most of the owner or any small business are
donating for the community services, because of the gaining some profit of the business for the
better reputation and this will also promote some of the promotion for generating the awareness
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in the society. For the benefit of the owner the manager of the CSR spend some of the sources in
the market (Das, and Rangarajan, 2017).
Most of the company are helping to the market towards the secretly to make some goods of
people. They try to satisfy the need and wants of the customer. Around 1.6% of total revenue
gives as a charity was given by the Well Fargo with the help of combined philanthropic model
(Das, and Rangarajan, 2017).
SOCIAL WEB MODEL
Business is one of the most important parts of the society this stamen is given by the Philosopher
Norman Bowie. And they have some Duty to satisfy the need and wants of the society with the
help of some ethical and social responsibility (Das, and Rangarajan, 2017). Most of the company
was adopted the social model of CSR in their organization. Bowie says the all the business have
a responsibility to save the rights of its entire stakeholder mainly employees when they have not
specified by law (Das, and Rangarajan, 2017). Various companies adopt the social web model
that is Coco-cola, Google. With the help of this the company tries to decrease the ratio of the
carbon footprint, many usages of electricity. With the help of this most of the company are
taking more initiative to implement this model of CSR in their organization and try to contribute
to society (Madueño et al., 2016). In this, some of the stakeholders have various power and
impact on the decision than others.
INTEGRATIVE MODEL
With the help of this model those firm that wholly participates economic interest with social
responsibility. The example of the integrative model use in social responsibility is social
entrepreneurship (Madueño et al., 2016). This model is used by the nonprofit organization. The
main motive of the integrative model is that they make some safety for sustainability and
environmental. The best example of the integrative model is TOMS because they try to generate
some of the awareness to their target customer with the help of using many promotional tools
and techniques in their organization so that they will easily increase their revenue (Madueño et
al., 2016). They also sell some pair of footwear to their customer so that there need will satisfy.
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MICROSOFT HAS TAKEN INITIATIVE TO APPLIED CSR POLICY IN THEIR
ORGANIZATION
Microsoft is one of the topmost company who adopts the CSR policy in their organization.
Microsoft raised out for its working pattern with the government, inventory, nonprofit of the
organization which will also involve the Net Impact and the World Economic Forum (Madueño
et al., 2016). The company adopts the social web model and economic model of the CSR and
they are feeling product because they provide a good service to their target customer and satisfy
their needs.
The Microsoft Company tries to provide better services for their customer by using the CSR
policy (Madueño et al., 2016). This is the American multinational technology company. With the
help of revenue, this is one of the topmost software company in all over the world. Microsoft
CEO Satya Nadella is an advocate of social and environmental responsibility (Marques et al.,
2016).
There are various types of approaches which the Microsoft Company adopts and that is:
 Empowering people
 Strengthening communities
 Protecting our planet Resources.
EMPOWERING PEOPLE
The company tries to make some of the privacy and data security with the help of much different
application. They try to give security to their customer that their data will not distribute to
anyone (Marques et al., 2016). The company try to make some of the best product in the market
for every person and they have a various and inclusive workforce in the organization. With the
help of some inclusive program, they make that happen in the organization (Marques et al.,
2016). The companies use many digital skills to promote various types of programs in the
market.
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STRENGTHENING COMMUNITIES
In the Strengthening Communities Activity, all the need of the company is targeted with the help
of some government priorities and developing public requirements. With the help of
Strengthening Communities, the organization will get lots of funds to improve the solution and
provide responsive and combined services that see local community requirements (Marques et
al., 2016).
Empowering nonprofits:
Microsoft committed that they will help nonprofit advance their goal with the help of using the
digital transformation by trusted technology.
PROTECTING OUR PLANET
The company tries to protect the planet with the help of using new technology in the
organization. They are mainly focused on some of the areas where they have the most positive
impact (Varian, 2016).
SOME OF THE BENEFITS OF IMPLEMENTING THE CSR POLICY IN THE
MICROSOFT COMPANY:
 INCREASE BRAND VALUE
With the help of using the CSR policy in the organization, the company will easily increase their
goodwill mostly customer will use only that software who have a good reputation in the market.
On the other hand, the company will easily improve its brand image with the help of using the
CSR policy in their organization (Varian, 2016). The company will also get lots of help to
increase its profit and revenue of the company and they will also increase the brand value in the
market. Due to the CSR policy, the Microsoft Company have a good brand image in the market
(Varian, 2016).
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 HUGE EMPLOYEES MEETING
This is compulsory that the company have to build some meeting so that they will interact with
some various type of strategy of the company. Mostly employee prefers to do work where the
brand image of the company was good (Varian, 2016).
 EMPLOYEES GET SOME BENEFITS
When the company was adopting the CSR policy most of the employee will get lots of profits.
Due to CSR policies, the workplaces become more powerful. On the other hand with the help of
various activities, some of the personal and professional performance of the employee will also
increase.
 CUSTOMER AWARENESS WILL INCREASE
This is most important that the company have to take some action on some social benefits due to
these most of the people will get aware about the brand. With the help of this, the brand image of
the company will be increased rapidly (Varian, 2016). Most of the customer are aware because
the company is using the many promotional activities in there organization so that they will
generate awareness in the customer.
SOME CHALLENGES THE COMPANY HAVE TO FACE WHILE IMPLEMENTING
THE CSR POLICY IN THERE ORGANIZATION
RISE CUSTOMER ATTENTION
Most of the customers are attracting to that company who follow some ethical and social code of
conduct and they believe that a large company will provide them with good services (Varian,
2016). The company have to make many different types of started in there organization so that
they will rise the customer attention.
INEFFICIENCY OF GOVERNMENT
Based on the latest analysis the government tries to use some of the rules and policies to decrease
the environment hazards but there was no pressure on the largest industry or any business
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(Varian, 2016). Most of the time the government invent many tax policies and other favor for the
companies that followed by the CSR.
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DIFFERENT APPROACHES TO CSR OF MICRO, SME AND CORPORATE BUSINESS
There are some of the major differences between the CSR policy in micro, small and corporate
business. The CSR policy is easily applied internally due to the productivity of the management.
on the other hand, most of the company try to promote CSR policy in the market so that they will
attract more and more customer (Zhou et al., 2018). With the help of CSR policy in the internal
factor, most of the employees are motivated. With the help of the different type of approaches of
CSR like obstructive, defensive and many more are the main responsible for the social
responsibility. Yes, they are different from each other because every organization need a
different type of policy in their organization (Zhou et al., 2018).
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CONCLUSION AND RECOMMENDATION
With the help of the above study, this was concluded that most of the organization need to
implement the CSR policy in their business operation and most of the consumer is aware of the
company. On the other hand, the company wants to promote their company to generate more
awareness. This is compulsory that every company have to adopt the CSR policy in their
organization. If the company is implementing the CSR policy in there organization then they will
easily maintain the brand image in front of their customer.
There is various type of recommendation like philanthropy will not count as a social
responsibility of the company. Every company has made a good relationship with their employee
so that they will give their best in the organization and most of the time employee will do their
work with full of dedication and sincerity which is very beneficial to the organization. The
company also tries to satisfy customer need and wants by providing them with a better quality of
services. With the help of using a different type of Approaches Company solve all the problems
of the employee. Some of the different types of strategy were adopted by the MSME’s, SMEs at
the end of the report conclusion will make and some summary was also given.
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