Business Communication Strategy Report for Sport Love - Analysis

This report analyzes the communication challenges faced by Sport Love, an independent sports and leisure center in London. It begins with a literature review exploring principles of communication strategy and characteristics of effective listening and speaking in business meetings. The analysis section delves into Sport Love's specific issues, including poor internal communication, diverse staff backgrounds, and multilingual challenges. The report evaluates effective principles guiding organizational communication and strategies to improve listening and speaking skills within the company. It also includes a self-evaluation of the author's communication skills. The report concludes by emphasizing the importance of a clear communication strategy for effective information exchange and improved employee and customer experiences. The report recommends that Sport Love's HR department implement stricter communication procedures, encourage confident speakers, and promote active listening to improve the overall communication within the organization.

INDIVIDUAL
REPORT
BUSINESS

Table of Contents
LITERATURE REVIEW................................................................................................................1
1. Principles and purposes that govern the development of communication strategy ...............1
2. Characteristics for becoming effective listeners and speakers during business meetings......1
ANALYSIS AND DISCUSSIONS.................................................................................................2
1. Effective principles and purposes guiding organisational communication.............................2
2. Characteristics for effective listening and speaking to enhance practice of communication.3
3. Evaluation of own written and oral communication skills in a business context...................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

LITERATURE REVIEW
1. Principles and purposes that govern the development of communication strategy
As per the point of view of Berkenkotter and Huckin (2016), it is imperative for top
management of any company to design as well as formulate an effective communication strategy
through which employees within the organisation can effectively communicate. It is often
considered as a strategic tool in corporate world which helps an entity in binding the staff and
management together by way of formal and effective channels. This facilitates development
along with sustainability of enterprise in marketplace for a long run. It is necessary that leaders
and managers within the entity ascertain the purpose and vision of company in long run and plan
a strategy for organisational communication accordingly (How to write an internal
communications plan and strategy, 2018). This assists in making sure that there is no ambiguity
and confusion between employees regarding any vital information that is necessary to be
exchanged in due course of time. As per the opinion of Nagle and Müller (2017), it is necessary
that a strategy is developed in accordance with the various principles that govern this process in
corporate world. These principles are clarity and specification of objectives associated with
exchange of data, adaptability in presence of linguistic and national diversities within
organisation. Some other principles can be flexibility of mediums of communication along with
timely delivery of relevant information to receiver.
2. Characteristics for becoming effective listeners and speakers during business meetings
According to the ideology of Baccarani and Bonfanti (2015), an effective speaker is
confident, passionate, intelligent and demonstrate wide range of knowledge when they deliver
information verbally. They make use of non verbal cues like gestures, voice modulations, eye
contact with business persons and postures to effectively communicate in business meetings. In a
corporate conference, it is often seen that professionals within an entity listen to any information
during a meeting only with the objective of responding to it or grabbing the chance to start
speaking. However, this has been believed widely in corporate world that when individuals give
ears to the views and opinions of colleagues, seniors and subordinates, they generally get unique
and creative ideas that can help in elaborating upon the same point broadly. Effective listeners
are observant and often make use of facial expressions as well as eye contact to express their
interest in the subject matter. Effective listeners do not easily get distracted by outside
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environment or noise (4 Characteristics of a Good Listener, 2019). Thus, it is frequently
observed that active listening leads to generation of solutions along with effective and strategic
ways to build upon their image and gain the attention of personnel sitting in the conference
room. As per the views of Brownell (2015), a corporate should not indulge in the practice of
interrupting other business persons when they are expressing their views as this reflects lack of
respectable etiquettes and formal behaviour. Besides this, patiently hearing what the other person
is trying to convey in meeting becomes imperative when one is waiting for an opportunity to add
their opinions to subject matter in front of business persons.
ANALYSIS AND DISCUSSIONS
Sport Love is an independent London sports and leisure centre business. It has been noted
that the Human Resource Director of enterprise is concerned about poor communication which
exist within the business. It has also been analysed that HR department is concerned about the
ways and medium of interaction prevalent in the organisational premises. Along with this, it has
been comprehended that this element of organisational functioning has been a source of major
inefficiency in the company which leads to an unfavourable impact upon the experience gained
by customers out of services delivered by enterprise. Sport Love is staffed for 24 hours and
operations within the entity takes place in three shifts. The biggest issue found in context of
company is the presence of staff with diverse set of national backgrounds. This implies that all
the employees of organisation belong to varied cultures which gives rise to the possibility of
conflicts and contrasting opinions. Furthermore, it is analysed that the workforce is multilingual
and the first language of employees is not necessarily English which gives rise to
misunderstandings and due to which there has been overall operational inefficiency in terms of
communication.
1. Effective principles and purposes guiding organisational communication
As per the evaluation, Sport Love has largely been affected by ineffective communication
over the course of time. Thus, it becomes necessary for top management to design and develop
an optimum communication strategy. The purpose of this strategy is to facilitate effective
communication between the employees and management of an entity. This helps in ensuring that
relevant and accurate information gets exchanged within organisational premises in a feasible
manner within due course of time. Also, it has been evaluated that an effective communication
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strategy assists in easier transfer of qualitative and quantitative data. Besides this, it has been
assessed that the HR director should keep in consideration various principles that guide and
govern the development of strategy. These principles are clarity, integrity, timeliness, simplicity
and language that should be used by personnel while interacting in Sport Love. The workforce
and management of Sport Love are from varying national backgrounds which reflects that there
are chances of existence of diversities in culture and languages of employees. This implies the
probability of linguistic and national barriers which gives rise to inefficiency and communication
issues as the first language of workforce is not necessarily English. Thus, by designing an
optimum communication strategy and employing all the principles of communication, managers
can ensure that necessary information is suitably transferred in a desirable manner within time.
Also, when human resource department of Sport Love will focus upon planning efficiently, there
would be no constraints in this process and statistics would be easily transferred.
2. Characteristics for effective listening and speaking to enhance practice of communication
As can be drawn from the discussion above, it has been analysed that human resource
department of Sport Love is not satisfied with the existing communication and thus are involved
in thinking of ways to deal with this situation. Also, it can be evaluated that this process can be
improved in business context only when human resource department is stringent about strict
compliance with set procedures and regulations for facilitating interaction between employees.
Besides this, it has been assessed that the participants within Sport Love should learn to be
confident and make use of non verbal cues to become effective speakers. They should make use
of their knowledge and competence to deliver information within the lines of organisation. On
the other hand, personnel can deploy observation as well as analytical skills and avoid paying
attention to distractions to become active listeners. This helps them in deriving relevant
meanings out of the conversations and actively giving ears to a person's views. This has also
been found that there is dire need for management of Sport Love to develop such policies and
strategies within which employees can easily listen and speak. Also, communication strategy
allows business persons to deliver their views, opinions and ideas during business meetings
within the company. The language used by pupil in Sport Love should be formal and structural
and facilitate easy and perceivable interaction within multicultural and multilingual premises.
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3. Evaluation of own written and oral communication skills in a business context
Drawing upon the feedback from my subordinates, colleagues and seniors at Sport Love,
I have analysed that my oral and written communication skills are good yet I can bring
improvements in these within due course of time. As per my own evaluation, I have ascertained
that the manner in which I write is in accordance within corporate business documents. I
generally write short statements which can easily be perceived by anyone. Also, it has been
assessed that I write in a descriptive manner about the subject matter only after carrying out an
in-depth study. The information written by me is usually precise and specific and I often avoid
using contrasting or controversial thoughts in my report so as to leave no chance for rise of
conflicts. The content written by me for presentations and meetings with business associates are
often regarded widespread and praised by my colleagues due to the relevancy and precision of
data. The pattern of my writing coincides with an official business report and is generally
appropriate as per the requirements of entity.
It is often pointed out by business personnel and my colleagues that irrespective of the
precision and accuracy with which I prepare business reports and presentations, I often lack
behind my competitors within the entity. This owes to lack of suitable oral skills in me which
makes me lose competitive tasks within business context. Also, as pointed out by peers, I am not
able to deliver information in a meeting verbally as at times, I fail to use voice modulation and
inflexion to stress upon major areas of concern and relevance for discussion. However, with my
tactical skills and precise adaptability, I make use of non verbal communication styles like
gestures, body movements, facial expressions, tone of voice and eye contact to gain the attention
of business persons during a meeting. This helps me in overcoming the shortcomings in relation
to oral communication skills and gaining a hand upon business professionals within the entity
and grabbing the opportunity ahead of them.
CONCLUSION
From the above discussion and analysis, it has been comprehended that it is imperative
for top management of any entity to design effective strategy to facilitate clear and specified
communication across all the units and levels of enterprise. It can also be concluded that staff
and managers should ensure use of optimum channels for building interaction within
organisational premises. Also, it has been evaluated that there are various purposes and
principles that guide and govern the process of communication within a company. Besides this, it
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has been analysed that there is firm requirement for human resource department to be stringent
while selecting ways and methods of communication in a business environment. This is
necessary to ensure that there is no ambiguity and confusion between employees and
management. Furthermore, it has been assessed that effective communication strategy is
essential for easier exchange of vital information within the organisation.
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REFERENCES
Books and Journals
Nagle, T. T. and Müller, G., 2017. The strategy and tactics of pricing: A guide to growing more
profitably. Routledge.
Berkenkotter, C. and Huckin, T. N., 2016. Genre knowledge in disciplinary communication:
Cognition/culture/power. Routledge.
Brownell, J., 2015. Listening: Attitudes, Principles, and Skills (Subscription). Routledge.
Baccarani, C. and Bonfanti, A., 2015. Effective public speaking: a conceptual framework in the
corporate-communication field. Corporate Communications: An International
Journal. 20(3). pp.375-390.
Online
4 Characteristics of a Good Listener. 2019. [Online]. Available Through:
<https://productivitytheory.com/4-characteristics-of-a-good-listener/>.
How to write an internal communications plan and strategy? 2018. [Online]. Available Through:
<https://rapidbi.com/write-internal-communications-plan-strategy/>.
Through:<https://rapidbi.com/write-internal-communications-plan-strategy/>.
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