Business Communication Report

This report delves into the various aspects of business communication, focusing on its significance within organizations like Marriott Hotel. It covers different types of business information, their sources, and the methods of communication used to enhance operational efficiency. The report evaluates the effectiveness of these communication strategies and discusses legal and ethical considerations, as well as operational issues related to business information management.

BUSINESS
COMMUNICATION

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Explain different type of business information and their sources the purpose of the
information and analyse them.....................................................................................................3
TASK 2............................................................................................................................................4
P2 Present complex internal business information using three different methods appropriate to
the user’s needs...........................................................................................................................4
P3 Produce corporate communications.......................................................................................5
P4 Evaluate the effectiveness of business information and its communication as key
contributors to the success of an organisation.............................................................................6
TASK 3............................................................................................................................................7
P5. Explaining the legal and ethical aspects in relation to the use of business information.......7
P6. Explaining the operational issues in relation to the use of business information.................7
TASK 4............................................................................................................................................9
P7 Outline electronic and non-electronic methods for communicating business information,
using examples for different types of audience...........................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Business connection is about managing and controlling the flow of info within company.
There is the need to maintain an appropriate common platform for connection so that all business
activities can be performed with ease (Guffey and Loewy, 2010). The abstraction system in
Marriott hotel is efficient which helps in the successful operations of organisation. In this report,
the effectiveness of business information is studied.
TASK 1
P1 Explain different type of business information and their sources the purpose of the
information and analyse them
Business information can be collected from different sources and for effective decision
making, it is important to assure that whether the gathered message is correct or not. It is one of
the three main segments of information industry. Following are different types of concern
content that Marriott hotel uses in the organisation. Using verbal act the concern can have
effective sharing of information. In this, there is minimum scope for misunderstanding and
allowing for verbal as well as non-verbal messages. But with the restriction of time and budgets
in business, practical meeting with every person is not possible. Written done with physical
symbols for representing the words. This is the voice of person which makes it a speech. It can
come from different means which include newspapers, books and journals. (Kernbach, Eppler
and Bresciani, 2015).
Purpose of business information
Marriott hotel use data for different purposes some of them required external sources as I
mention above but some subject matter is internal running in the company between different
departments.
It is important for Marriott hotel to use both internal and external sources of info because
it will ensure well working system. E.g. when Marriott hotel needs to improve their services they
will carry a survey asking their customers what could be improved and when they need to know
the most selling products for 2015, then they will access that information from their sales
department which will be the internal source of content
External sources such as Government, banks, and internet also marketing researches can
give Marriott hotel access to information that can help to improve the business.

TASK 2
P2 Present complex internal business info using three different methods appropriate to the user’s
needs
Verbal
Verbal communication is simply speaking. This can be done one-on-one, in a group
setting, over the phone, etc. Spoken communication is a personal means of communication and
should be utilized more than just emails or phone calls when possible. Being able to see the
person you are communicating with face to face can help you gauge their response by reading
their body language and actively participating in dialogue.
When you use verbal connexion, be aware of your tone of voice, speed, and inflection.
Avoid sarcasm or angry tones, as they can put the people you are speaking with on the defensive.
When speaking to a group or your team, make sure you speak loudly and clearly so everyone can
understand you. Arrange for a microphone if you are addressing a group in a large room.
Verbal act is best when you need to discuss something in detail or when complimenting
or reprimanding someone.
Written
You can't avoid written abstraction in the workplace; it's everywhere. Emails, memos,
reports, and other written documents are all part of everyday business life. Written connectionis
the most appropriate when detailed instructions are required, when something needs to be
documented, or when the person is too far away to easily speak with over the phone or in person.
Email is a lifesaver for many people, especially in the business world. If you rely on emails
and memos to conduct your business, it's very important to portray a professional image. Don't
use abbreviations unless they pertain to your field, and always use spell check and read over your
email before you send it to make sure it's clear and concise. Emails should be brief and to the
point.

P3 Produce corporate communications
HURRY UP!!!!!!
 Exciting holiday packages available at
Marriott hotel...
 Pay for 2 days and get the breakfast
meal free...
 Rooms with seaside view available at
lower prices...
Corporate act is a management function which is responsible for the dissemination
ofmessageto the key constituencies, executing corporate strategy and developing messages for
several purposes within or outside the organisation (Ru-Chu, 2013).
In Marriott hotel, definition of corporate abstraction refers to maintaining brand image in
the hospitality industry. Its main aim is to serve the best services to customers and grow in terms
of revenue and earning respect from the people (Kaul, 2014). Organisation set goals according to
the requirements of customers so that they would get satisfied by the services provided by hotel.
Room’s facility available at organisation is of the best quality. They are giving several packages
like honeymoon suits, vacation times and the sea side view rooms. This has proved to be

successful in attracting new customers and retaining them in the long run. The advertisements for
services provided by hotel are given in an efficient manner to attain the targets of organisation
(Shwom and Snyder, 2015).P4 Evaluate the effectiveness of business collection and its
communication as key contributors to the success of an organisation
For a company to be successful, it is essential it has an efficient communication and
message management system (Grunig, 2013). Marriott hotel, in the last decade, have become
globally dominant within the supermarket sector. Their communication strategy is said to be one
of the factors that contributed to this success. Information between internal and external
stakeholders is essential and proper human action can make the difference between success and
failure. In a dominating supermarket, like Marriott hotel it’s not unusual for internal stakeholders
(employees) to become loyal external stakeholders (customers)
Stakeholders for Tesco may include:
 Consumer
 Employees
 Suppliers
 Government
 Financial institutions
 Media
Television Advertisement: One of the biggest factors of Marriott hotel’s success in the
UK has been said to be because of their TV adverts. They’ve won a number of awards for their
advertising and research showed that viewers remembered and enjoyed their adverts more than
any rival company (Kankaanranta and Salminen, 2013).
Magazines: Every month Marriott hotel will release a magazine displaying products that
will be available from their shop in the upcoming four weeks. This magazine is displayed at the
exit of the shop; where customers can voluntary take one (Felix and Stolarz, 2013).
Letters: Marriott hotel Company used Letters it is a written message from one party to
another that containing info. Letters promote the preservation of communication between both
parties; they may bring friends or relatives closer together, enrich professional relationships and
provide a means of self-expression. Letters contribute to the protection and conservation of
literacy. An advantage of letter for Marriott hotel is that it provides immediate, and in principle
permanent, physical record of communication, without the need for printing. Letters, especially

those with a signature and/or on an organisation's own notepaper, are more difficult to falsify
than is an email and thus provide much better evidence of the contents of the communication.
Reports: Marriott hotel Company used reports in which it is any informational work
(usually of writing, speech, television, or film) made with the specific intention of relaying
information or recounting certain events in a widely presentable form. The reports give Marriott
hotel Company a vast array of informational needs for many of society's important organisations.
Reports are used for keeping track of information, which may be used to make decisions. Written
reports are documents which present focused, salient content, generally to a specific audience.
TASK 3
P5. Explaining the legal and ethical aspects in relation to the use of business information
Data Protection Act (1998) of UK defines the law on the processing of data and helps
business units including Marriott hotel in controlling information about themselves. The Act
defines eight data protection principles, which apply in various contexts, to ensure that
information is processed lawfully (DiSanza and Legge, 2016). Hence, no one can access data
without taking the prior permission from business unit. Besides this, such Act also restricts
unauthorized person to alter and modify the business information.
Ethics means various things to different people, but it generally boils down to a basic
sense of societal right and wrong. Within the business context, it involves making decisions that
align with that sense of right and wrong, as well as with the law. In the context of Marriott hotel,
ethical issues related to business information includes e-mail, internet etc (Hargie, Boohan and
Murphy, 2010). Now, business unit places emphasis on using e-mail for communicates with each
other regarding the progress of project. Besides this, in relation to internet business unit has
developed certain code of practices by blocking some sites. This in turn restricts people in
relation to doing undesirable activities within working hours.
P6. Explaining the operational issues in relation to the use of business information
Operational issues that Marriott hotel and its personnel needs to keep in mind in relation to use
of business information are enumerated below:
Security of information: Information security management deals with maintaining the
integrity and availability of organisational information and knowledge (Levinson, Lesser and
Epstein, 2010). Many companies keep their information on IT systems, but as the reliance on

technology increases, so does the risk posed by system failure and malicious attacks (e.g.
viruses). The IT security policy should take account of the common risks to the message that
their business relies upon. This might include secure login ID for using IT systems.
Organisational Policies
Policies that relate to the use of business data can help make sure that decisions affecting staff:
 Must be understandable and consistent
 Meet legal requirements
 Take full account of their impact
 Contribute to productive working relationships (Holliday, Hyde and Kullman, 2010)
Policies help make sure that staff have guidance to help them comply with legislation (Data
Protection Act for example). They should also help ensure that consistent decisions are made,
which can be as important in internal transmit as they are in handling customers.
The Computer Misuse Act (1990) recognized the following new offences:
 Unauthorized access to computer material.
 Unauthorized access with intent to commit or facilitate a crime.
 Unauthorized modification of computer material (Koprowska, 2014).
 Making, supplying or obtaining anything which can be used in computer misuse offences
(Chaney and Martin, 2013).
Hence, Marriott hotel need to consider all the above mentioned operational issues while
framing strategies and policies.
TASK 4
P7 Outline electronic and non-electronic methods for communicating business information,
using examples for different types of audience.
Electronic communications adds a powerful new channel that not only will change how you use
this mix of options, but it will create entirely new ways to interact. Marriott hotel company
adopts electronic communication process:

Telephone: The most commonly and most widely used electronic device of
communication is telephone. With its invention in 1876 by Graham Bell, a German scientist, the
human civilization moved to a new era. By telephone, Marriott hotel Company can transmit
information orally within a minute. Recently-developed satellite telephoning system has added
new dimension in telecommunication system. In most of the cases, it is the easiest and less
expensive way of communicating distance people. Now-a-days, the development and diffuse of
cellular or mobile phone have been an expected euphoria to all of us. Definitely it is becoming
extremely popular (Bargiela-Chiappini and Nickerson, 2014).
Telex: Telex is an important device of modern communication technology. Under this
system, Marriott hotel Company used teleprinter by which information can be communicated
form one place to another with the help of a machine. The teleprinter consists of two parts
keyboard transmitter and receiver. When a message is to be sent, the typist presses a button,
waits for the dial tone, dials the number desired and types the message The message is typed on a
small strip of paper at the receiver’s end as it is typed in the originating office. This is one of the
quickest and most accurate methods of exchanging written messages.
Marriott hotel company also used non-electronic communication:
Non- electronic communication involves the distribution of a message usually in the form
of: Reports, Letters, Flow Charts, Invoices and even Verbal Communication amongst employees.
This form of communicating is not as popular as it once was, but it provides businesses with
other avenues to communicate instead of electronic communication.
CONCLUSION
As per above study, corporate act is a management function which is responsible for the
dissemination of message to the key constituencies, executing corporate strategy and developing
messages for several purposes within or outside the organisation. (Mishra, Boynton and Mishra,
2014) Marriott Hotel Company used Letters it a written message from one party to another that
containing information. Letters promote the preservation of human action between both parties;
they may bring friends or relatives closer together, enrich professional relationships and provide
a means of self-expression. Use of different methods allow to have effective consideration of
goals and objectives (Argenti, 2015).

REFERENCES
Journals and Books
Argenti, P. A., 2015. Corporate communication. McGraw-Hill Higher Education.
Bargiela-Chiappini, F. and Nickerson, C. R., 2014. Writing business: Genres, media and
discourses. Routledge.
Chaney, L. and Martin, J., 2013. Intercultural business communication. Pearson Higher Ed.
DiSanza, J. R. and Legge, N. J., 2016. Business and professional communication: Plans,
processes, and performance. Pearson.
Felix, L. and Stolarz, D., 2013. Hands-on guide to video blogging and podcasting: Emerging
media tools for business communication. Taylor & Francis.
Grunig, J. E., 2013. Excellence in public relations and communication management. Routledge.
Kankaanranta, M. and Salminen, L. L., 2013. " What language does global business speak?"-The
concept and development of BELF. Ibérica: Revista de la Asociación Europea de
Lenguas para Fines Específicos (AELFE). (26). pp.17-34.
Kaul, A., 2014. Effective business communication. PHI Learning Pvt. Ltd..
Kernbach, S., Eppler, M. J. and Bresciani, S., 2015. The use of visualization in the
communication of business strategies: An experimental evaluation. International
Journal of Business Communication. 52(2). pp.164-187.
Locker, K. O. and Kienzler, D. S., 2013. Business and administrative communication. McGraw-
Hill.
Mishra, K., Boynton, L. and Mishra, A., 2014. Driving employee engagement: The expanded
role of internal communications. International Journal of Business
Communication, 51(2), pp.183-202.
Ru-Chu, S. H. I. H., 2013. Effect of using Facebook to assist English for business
communication course instruction. TOJET: The Turkish Online Journal of
Educational Technology. 12(1).
Shwom, B. G. and Snyder, L. G., 2015. Business communication: Polishing your professional
presence. Pearson.
Toth, C., 2013. Revisiting a genre: Teaching infographics in business and professional
communication courses. Business Communication Quarterly. 76(4). pp.446-457.
Online

Business Communication: Nature, Importance, Process and Other Details. 2017. [Online].
Available through:<http://www.yourarticlelibrary.com/business/business-
communication-nature-importance-process-and-other-details/27514/>. [Accessed on 7
June 2017].