Business Communication Report: HR, Listening, and Oral/Written Skills

This report provides a detailed analysis of business communication strategies, focusing on the leisure center business 'Sport Love'. The report begins with an introduction to the importance of effective business communication. The literature review explores key themes, including the principles and purposes of HR directors in communication strategy, the characteristics of effective listeners and speakers in meetings, and the author's own strengths and weaknesses in oral and written business communication. The analysis covers topics such as strategic human resource management, internal communication plans, employee engagement, and the competencies required for effective communication. It also examines active and passive speakers in the context of business meetings. The report concludes with a summary of the findings and a list of references.

Business Communication

Table of Contents
INTRODUCTION...........................................................................................................................1
LITERATURE REVIEW................................................................................................................1
Theme 1 Explain and analysis principles and purposes of HR directors that need to consider in
a communication strategy...........................................................................................................1
Theme 2 General characteristics that participants must have to be effective listeners and
effective speakers in meetings....................................................................................................2
Theme 3 Own strengths and weaknesses in term of communicating orally and writing in
business context..........................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................6

INTRODUCTION
In order to accomplish goals and objectives, business communication play very important
role to deal with several people. With respect to deal with suppliers, clients and other businesses,
effective communication assists to build good relationship among employer and staff. Present
study based on Sport Love which is leisure centre business and concerned due to poor
communication amongst staff. For gaining insight information of the present report, it covers
LITERATURE REVIEW
Theme 1 Explain and analysis principles and purposes of HR directors that need to consider in a
communication strategy
As per the point of Aimoldina, Zharkynbekova and Akynova, (2017), communication
strategy of the business develop to increased job satisfaction in respect to gain more success.
Furthermore, strategic human resource management is created connection between company and
its strategies, goals and objectives. The main aim of strategic human resource management is
advance flexibility, innovation and competitive advantages. As a result, it develops for purpose
and organisational culture with improvement in business performances. It plays as a vital role in
Sport Love which demonstrated from different activities such as hiring, training and rewarding
among employees. On the other hand, Kernbach, Eppler and Bresciani, (2015) stated that
strategic HR involves for looking different ways of human resources that create direct impact on
company's growth. HR personnel need to adopt approach which develop and retain employees to
meet with long term plans. Principles also set with HR issues that can be difficult hurdle in many
businesses. There are different kinds of components that possess by business owners to make
effective decisions.
Moreover, Aten and Thomas, (2016) generated their views that it is essential to set
internal communication plan. This is because, these communication plans and activities
undertaken in marketing department which connect different parts of HR functions in Sport
Love. It is effective way to increase employee engagement with clear and effective internal
perspective of communication. As a result, it has been shown that internal communication is
critical factor for increasing performances. Any form of strategy is important where audit
conducted and useful to differentiate decisions. However, Lucas and Rawlins, (2015) argued that
communication play very important role in engagement of staff members to understand and
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make differences to express appreciation for accomplishment. Strategies successfully develop to
identify gaps and explain program in plan to motivate and inspire employees. To help employees
and get several benefits from policies and programs, HR need to focus on strategy to engage
employees and take successful actions. As a result, there are several benefits implemented for
staff members to fully understand to make the best use of them. Employee benefits is important
to set life program and many other work benefits.
In addition to this, Aimoldina, Zharkynbekova and Akynova, (2017) explored their views
that one another purpose of HR director is attaining competencies which assists to explain exact
things with real life examples. Furthermore, there are several challenges occurs to communicate
competencies with effective development of Sport Love. In the chosen business, there are several
competencies such as human resource knowledge, critical thinking skills, ethical approach for
human resource, etc. With the help of critical thinking skills, employees can easily gain effective
results at workplace (HR communication, 2019).
Theme 2 General characteristics that participants must have to be effective listeners and effective
speakers in meetings
According to the views of Rubtsova, Kapustkina and Rasskazov, (2015), workplace
meeting and project reports contain large amount of information which requires understanding
and interpret results. Participants required well developed listening that assists to maximise
effectiveness of the meetings. With the help of several active listening, it is essential to ensure
that project report will gain more effectiveness. Hence, focus on the speaker is one of the
important which is effective characteristic possess by participants. Attention span in small
direction assists to understand important point in the meetings. Attentiveness also need to
manage work with putting creative ideas and opinion. On the other hand, Quirke, (2017) stated
that probing is important characteristic for effective listening which assists to summarise
conversation with several activities which shows engagement in conversation. It indicates to
fully understand and correctly interpret message that is being relayed. With this regard, inquire
closely for something and searching carefully for examining several things.
Furthermore, Cenere, Gill and Lewis, (2015) argued that paraphrasing is another
characteristic that must be possess by listener for individual communication and summarise
conversation in all activities. It shows engagement in conversation which indicate fully
understanding that is correctly interpreted message. This helps to increase positive
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communication among several people so that message can be correctly interpreted in Sport Love.
Focusing on attention is another important characteristic of effective listener so that it helps to
make positive communication with acceptance and empathy. Beside this, Raina and Roebuck,
(2016) generated their views that all speakers must ensure that there are two categories such as
active and passive. Active speakers limit ability to pick and tailored which much harder to find.
Powered speakers also contain important role as active speakers that build and connected directly
to maximise signal source that assists to focus on different components. Most active speaker also
designed for really high and category due to several costs which is expensive for the effective
communication.
In addition to this, Aimoldina, Zharkynbekova and Akynova, (2017) argued that passive
speakers are little different and separate with mixers to power them and also need to make sure
that it is compatible for respective impedance and power ratings. Risk is either blowing or not
getting best sound out of them. Passive speakers are usually set which means to set line level
sound to go beyond the work. If changes are required, it can be stated that technical experience
use which is easily set up. Battery powered and designed to make great and portable solution. On
the other hand, Aten and Thomas, (2016) generated their views that passive speakers are
servicing with system which is easier to break down to replace it. Maintenance is easier with
powered system that installed and mixing area to make changes in setting for great benefits in a
particular system into venue. In this regard, more powerful outcomes and results will be gain to
support speaker.
Theme 3 Own strengths and weaknesses in term of communicating orally and writing in business
context
In order to create effective communication, it can be stated that poor workplace
communication damaging relationship and overall productivity. With the help of strong
communication, I can easily provide accurate information to understand and make use of it. Due
to weak communication, failure results will be occur that consider message and its medium
(Lucas and Rawlins, 2015). I had selected appropriate audience for message that can be tricky.
With the help of information concern, there are six people contributes overloaded mailboxes.
Opinion from everybody got message which consider meeting, conference call and email.
Strength Weaknesses
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 I have good communication skills.
 I have effective presentation skills.
 I am very energetic and effective to
take participation in business decision.
 Creative and innovative skills towards
business.
 Boosting effective confidence level to
gain positive results (Nickerson and
Planken, 2015).
 I am lack in managing my time.
 Unable to get large number of target
audience.
 Lack of participation in team work.
 Unable to see injustice in the business.
 Lack of pleasant voice.
From the above analysis, it can be stated that, there are some strength and weaknesses of
mine in business context. Therefore, I need to ensure that positive work will be gain with using
more powerful consideration. In this regard, effectiveness will be develop to attain overall targets
and goals which would be beneficial to attain positive performances. Within the daily life, we are
constantly communicating with several numbers of people. Therefore, verbal communication,
non-verbal communication and technology consider positive strength which determine common
ground with targeted audience. In order to communicate with peers, I am grateful and tend to
listen more which significant create impact on personal stories. It shows my experience in the
topic to add important information in conversation (Cardon and Marshall, 2015). With the help
of professional qualities I can robust knowledge to solve issues and problems in effective
manner. Strategic and confident helps to develop more significant advantages to gain in-depth
knowledge and responsible for leadership traits. Consistently delivery of results determines
success which sees with completion to drive change and forward. Creative approach to solve
problems make desired level of results with solution. There are several areas in which people
skills shows as strength in term of open and honest, warm and friendly approach increases
consider as good listening skills. Ability to connect with different personalities show openness
with easy going and concern for others as caring attitude (Kernbach, Eppler and Bresciani,
2015).
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CONCLUSION
From the above report, it can be summarised that accomplish goals and objectives in
Sport Love with effective communication strategy. In this regard, it can be stated that there are
several principles and purposes must be accomplish that assists to develop more significant
advantages. Furthermore, it concluded about general characteristic of participants for effective
listeners and speakers in the business. At last, discussion shows own strength and weaknesses in
term of communicating orally and writing in business context.
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REFERENCES
Books and Journals
Aimoldina, A., Zharkynbekova, S. and Akynova, D., 2017. The role of English in business
communication in Kazakhstan. GSTF Journal of Law and Social Sciences (JLSS), 2(1).
Aten, K. and Thomas, G.F., 2016. Crowdsourcing strategizing: communication technology
affordances and the communicative constitution of organizational strategy. International
Journal of Business Communication. 53(2). pp.148-180.
Cardon, P.W. and Marshall, B., 2015. The hype and reality of social media use for work
collaboration and team communication. International Journal of Business
Communication. 52(3). pp.273-293.
Cenere, P., Gill, R. and Lewis, M., 2015. Communication Skills for Business Professionals 7.
Cambridge University Press.
Kernbach, S., Eppler, M.J. and Bresciani, S., 2015. The use of visualization in the
communication of business strategies: An experimental evaluation. International
Journal of Business Communication. 52(2). pp.164-187.
Lucas, K. and Rawlins, J.D., 2015. The competency pivot: Introducing a revised approach to the
business communication curriculum. Business and Professional Communication
Quarterly. 78(2). pp.167-193.
Nickerson, C. and Planken, B., 2015. Introducing Business English. Routledge.
Quirke, B., 2017. Making the connections: using internal communication to turn strategy into
action. Routledge.
Raina, R. and Roebuck, D.B., 2016. Exploring cultural influence on managerial communication
in relationship to job satisfaction, organizational commitment, and the employees’
propensity to leave in the insurance sector of India. International Journal of Business
Communication. 53(1). pp.97-130.
Rubtsova, M., Kapustkina, E. and Rasskazov, S., 2015. The social environment and business
communication in English: A small-scale research on front-line staff performance in
Russia, Spain and France. International Review of Management and Marketing. 5(4).
pp.253-258.
Online
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HR communication. 2019. [Online] Available through: <https://www.davisandco.com/hr-
communication>.
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