Individual Report: Analysis of Business Communication Strategies

This individual report delves into the principles and purposes of communication strategies within a business context, emphasizing the importance of effective communication for organizational success. It examines various forms of communication, including verbal, written, oral, and electronic, and highlights the necessity of adapting strategies to meet specific needs. The report explores principles of effective communication, focusing on the skills required by speakers and listeners to facilitate successful interactions. It then analyzes the communication practices of the Southern Group of Hotels, identifying areas for improvement and proposing strategies to enhance internal communication. The analysis includes an evaluation of the author's own communication skills and provides recommendations for improvement, drawing upon feedback from colleagues and superiors. The report concludes with recommendations for businesses to develop strong communication strategies and the importance of continuous improvement.

INDIVIDUAL
REPORT
BUSINESS

Table of Contents
LITERATURE REVIEW................................................................................................................1
Principles as well as purposes of strategy behind various forms of communication.............1
Principles of effective communication to enhance practice...................................................1
ANALYSIS AND DISCUSSIONS.................................................................................................2
Effective principles and purposes guiding organisational communication............................2
Principles of effective communication to enhance practice...................................................3
Evaluation of communication practices of themselves and others.........................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

LITERATURE REVIEW
Principles as well as purposes of strategy behind various forms of communication
As per the perceptions of Nagle and Müller (2017), it becomes essential for management
team of a corporation to design and devise strong communicate strategies so that flow of
information within the organisational premises is smooth as well as fast. This would provide
assistance to workforce of an entity while interacting with each other on a daily basis.
Communication is a crucial aspect that depicts the way in which personnel facilitate interaction
within the premise of a company. There are various forms of communication that can be used by
individuals or enterprises to interact, such as verbal, written, oral and electronic. A person or a
group can select the most appropriate and relevant form in accordance with one's needs and
requirements. The staff and management of a company can communicate easily with the help of
such forms of communicate and an effective strategy. When flow of information within an entity
takes place in an effective and efficient manner, this ensures the sustainability of company in
market place for a long period of time. In this regard, it becomes imperative for the leader and
manager of a corporation to determine the purpose for which a strategy has to be devised and
then carry out structured and well defined planning for actually devising such strategies (How to
write an internal communications plan and strategy, 2018). This provides aid while ensuring no
confusion and ambiguity at the time of interaction between employees and top management or
internally among the workforce. When the purpose as well as principles associated with
communication and strategy are complied with, this implies clear exchange of vital data in a
timely manner. In accordance with the views and opinions of Berkenkotter and Huckin (2016), it
is essential that a strategy is made by managers of a company while taking into due consideration
the principles that guide and govern this process within the hyper competitive corporate world.
Such principles have been ascertained to be stipulation of purpose and objective of flow of data,
clarity, adaptability in terms of linguistic and/or cultural interaction.
Principles of effective communication to enhance practice
As per the view point of Baccarani and Bonfanti (2015), there are certain principles
which guide as well as govern the process of communication between listeners and speakers. In
this regard, the speaker as well as listener needs to have certain essential skills to facilitate
effective communication in order to enhance practice. In this regard, it is essential that the
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speaker possess confidence, intelligence, wit, passion and dedication so as to execute this process
optimally. With the help of these skills, a speaker is able to demonstrate knowledge base as well
as competence while delivering data by way of verbal communication. Speakers utilise non-
verbal aspects such as voice fluctuations, gestures, postures, body and hand movements to
effectively transmit necessary information among the audience present within any public event
or corporate events such as business meetings.
According to the ideas possessed by Brownell (2015), there are certain skills that must be
present within listeners as a communication can not be facilitated if both the parties do not
possess the essential skills to interact with each other. It is usually seen that personnel within a
corporate event or meeting listen to other people with the sole motive of expressing their
opinions over it or to capture an opportunity to initiate speaking. But there are also some
individuals who provide ears to others so as to enhance their existing base of knowledge.
Listeners are required to be observant and analytical so that they can actively hear what the
speaker is intending to speak. They utilise eye contacts along with facial expressions with a view
to depict their likelihood in the subject of conversation. Further, it is seen that they usually do not
get distracted by by anything or anyone (4 Characteristics of a Good Listener, 2019). When
effective speaking and listening takes place simultaneously, communication occurs in the desired
manner within the stipulated course of time. A business person must not be engaged in
interrupting other individuals while speaking. This is so because it demonstrates lack of formal
conduct and etiquettes.
ANALYSIS AND DISCUSSIONS
Southern Group of Hotels has been carrying out its operations within Sri Lanka. This
organisation has been constantly facing communication issues owing to which it is considering
to adopt certain measures through which this process can be significantly improved within the
premises of entity.
Effective principles and purposes guiding organisational communication
As evaluated, Southern Group of Hotels has been impacted upon by ineffective
communication taking place between personnel and departments over the passage of time. It
becomes essential for top management team to devise an effective communication strategy. The
purpose of this strategy is to facilitate effective communication between the employees and
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management of an entity. This helps in ensuring that relevant and accurate information gets
exchanged within organisational premises in a feasible manner within due course of time.
Besides this, it has been assessed that the HR director should keep in consideration various
principles that guide and govern the development of strategy. These principle are clarity,
integrity, timeliness, simplicity and language that should be used by personnel while interacting
in Southern Group of Hotels. By designing an optimum communication strategy and employing
all the principles of communication, managers can ensure that necessary information is suitably
transferred in a desirable manner within time.
Principles of effective communication to enhance practice
According to the above made discussion, it has been evaluated that human resource
management department of Southern group of Hotel does not feel satisfied towards the existing
communication. Therefore, they are planning to find out alternative way to overcome the
situation. It is important for them to them to strictly follow all laws and regulations so that
communication barrier could be overcome. Also, employee of Southern group of Hotel are
required to learn develop confidence in themselves so that they can become an effective speaker.
Whereas, individuals are also required to observe their surrounding and analytical skills for
improving their listening skills. It will also help them out in avoiding chances of distraction or
miscommunication at workplace. In addition to this, it is essentials for employees of Southern
group of Hotel to develop effective communication strategy which contributes in the
development of communication skill of employees.
Evaluation of communication practices of themselves and others
On the basis of feedback taken from team members, superiors and subordinates at
Southern group of Hotel, I have identified that my written as well as spoken communication skill
is strong but still its essential for me to bring up gradation in my skills so that their efficiency can
be enhanced with the changing time. According to the self evaluation, it has been identified that
my writing skills are highly professional and adequate as I am writing short but understandable
paragraphs which makes it easier for all to find out there accurate meaning. Along with this, all
of my statements are elaborative enough which make it easier for reader to understand its actual
meaning. In addition to this, it can be further said that I always trying to write specific content
which enhances value of my writing. In addition to this, I have uses certain presentation tactics in
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order to represent my work accordingly so that my batch mates could easily understand my
intentions and also receive relevant data.
Apart from this, my colleagues have also stated to me that my effective presentation
skills gives stiff competition to rivals as my work is of high quality. But at the same time, it has
been further analysed by team mates that in some cases I got failed at oral communication as
many time I failed to express my actual intention to the batch mates. In addition to this, it has
been further analysed some times while giving presentation to colleagues, my stress level
becomes heavy on my verbal communication. At this time, in order to overcome this issue I got
suggestions to use certain non verbal communication styles such as tone of voice, body
movements, eye contact and facial expressions for reducing affect of stress level. It also diverts
mind of concerned audience and gives me time to manage my stress effectively.
CONCLUSION
On the basis of above discusses report, it has been concluded that it is essential for
business organisations to build up certain strategies making communication effective at
workplace. Along with this, it is essential for individuals to develop their verbal as well as
written communication skills time to time in order to sustain longer in the company. In addition
to this, it is important for HR manager to focus on conducting some training sessions so that
skills of employees can be developed in effective manner. Along with this, it can be further said
that top management team should also give equivalent opportunity to employees so that they can
learn work of others and improve their performance with the experience.
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REFERENCES
Books and Journals
Nagle, T. T. and Müller, G., 2017. The strategy and tactics of pricing: A guide to growing more
profitably. Routledge.
Berkenkotter, C. and Huckin, T. N., 2016. Genre knowledge in disciplinary communication:
Cognition/culture/power. Routledge.
Brownell, J., 2015. Listening: Attitudes, Principles, and Skills (Subscription). Routledge.
Baccarani, C. and Bonfanti, A., 2015. Effective public speaking: a conceptual framework in the
corporate-communication field. Corporate Communications: An International
Journal. 20(3). pp.375-390.
Online
4 Characteristics of a Good Listener. 2019. [Online]. Available
Through:<https://productivitytheory.com/4-characteristics-of-a-good-listener/>.
How to write an internal communications plan and strategy. 2018. [Online]. Available
Through:<https://rapidbi.com/write-internal-communications-plan-strategy/>.
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