Workplace Communication Strategy: Social Media at Commonwealth Bank

This report examines the integration of social media into the communication strategy of the Commonwealth Bank. The introduction highlights the importance of effective communication in the workplace, emphasizing the challenges arising from its absence and the necessity of strategic decision-making. The proposal focuses on using social media as a key component of the bank's communication strategy, targeting stakeholders and employees. The report discusses communication strategies, the role of social media, and its ease of use, including the percentage of social media users. The conclusion justifies the use of social media, and recommendations are provided for effective implementation. The report references sources that support the arguments, including the bank's website and academic research on social media and business communication. The aim is to enhance customer service and employee performance via improved networking communication within the organization. This report provides an overview of the current communication issues and suggests implementing a new communication strategy utilizing social media tools.

Running head: BUSINESS COMMNICATION
Business Communication
Name of the Student
Name of the University
Author Notes

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BUSINESS COMMNICATION
Table of Contents
Introduction......................................................................................................................................2
Discussions......................................................................................................................................3
Conclusion.......................................................................................................................................3
Recommendations............................................................................................................................4
Reference.........................................................................................................................................5

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BUSINESS COMMNICATION
Use of the social media for workplace communication
Part A: Proposal
Introduction
Effective communication is one of the essential activities that needs to be incorporated
within the workplace. Lack of effcetive communication makes it difficult to deal with the
technical and high level of challenges that are involved within the workplace. It is also not
possible to implement the proper strategies of decision making system (Meredith, 2012).
This prospal aims to focus upon the use of social media that will be used as a part of the
communication strategy within the workplace. The purpose of the report from the proposal is to
identify the communication issues that are encountered within the Commonwealth Bank. The
following report will thereby help to implement the newcommunication strategy that is based
upon the use of the tool of social media. The intended audience for the report will be the
stakeholders and the employees of the Commonwealth Bank. The report will thereby help the
internal stakeholders of the organization to make proper use of the tool of social media as an
important part of the communication strategy.
The Common Wealth Bank is one of the top financial organization within region of
Australia and NewZealand with the total number of employees of 45,129 (Commbank.com.au,
2017). This makes the organization one of the top recruiter within the region. The
communication strategy of the bank is focused upon improving better level of customer service
and better work performance within the employees. With the help of the strategy of integrated
marketing campaign, it is possible for the bank to improve upon the networking communication.

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Discussions
The report will discuss about the communication information strategy that is being
implemented within the bank. This helps them to maintain high level of clarity within the
stakeholders. The report will highlight information about the communication strategy that will be
implemented within the workplace of the Commonwealth Bank. It is also important to discuss
about the importance and the popularity of the social media that can help to deal with the cases
related with the communication issues.
Importance and ease of the use of the social media will also be an important part of the
discussion. The information of the total percentage of people, who make use of the social media
will be used as a part of the report. This is also one of the most important part of implementing
new communication strategy. It can be said that due to the popularity of the social media, it is
possible to make use of the same as part of business communication. This is also one of the
major implications that can help in the matters related to providing important
companyinformation to the stakeholders. The bank’s policy needs to consider few of the
important matters related with communication process (Qualman, 2010).
The main aim of the communication strategy is to ensure that workers at all level of the
bank are able to share their work related thoughts. In the context, it can be said that with the use
of the social media it is possible to easily to develop the network with the organization
(Edosomwan et al., 2011).
Conclusion

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The conclusion part will provide the justification for using the tool of social media as part
of the communication strategy. It will also help to focus on the strategies that can be used as a
part of the communication strategy and thereby highlight the importance of the same.
Recommendations
Recommendations need to be provided such that effective social media communication is
carried out in the Common Wealth Bank. Effective use of social media, for the purpose of
business, along with ensuring improved level of social media communication strategy is also
recommended.

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Reference
Commbank.com.au. (2017). Commonwealth Bank provides an update on customer and employee
review and remediation actions. [online] Available at:
https://www.commbank.com.au/guidance/newsroom/customer-and-employee-review-and-
remediation-201708.html [Accessed 7 Nov. 2017].
Edosomwan, S., Prakasan, S. K., Kouame, D., Watson, J., & Seymour, T. (2011). The history of
social media and its impact on business. Journal of Applied Management and
entrepreneurship, 16(3), 79.
Meredith, M. J. (2012). Strategic communication and social media: An MBA course from a
business communication perspective. Business Communication Quarterly, 75(1), 89-95.
Qualman, E. (2010). Socialnomics: How social media transforms the way we live and do
business. John Wiley & Sons.