Business Communication Report for BTEC Level 3 Diploma, Unit 4

This report analyzes business communication strategies, focusing on both internal and external communication within an organization. It explores the importance of effective communication for achieving business objectives, including maintaining relationships with employees, stakeholders, and the public. The report covers various aspects of corporate communication, such as regular employee meetings, employee satisfaction, and managing responses from audiences and markets. It also emphasizes the role of managers in facilitating communication and addressing employee concerns, including training on product packing. The report provides an introduction to the essential role of corporate communication in organizations, and the types of communication used by Mark and Spencer. The report concludes by highlighting the responsibilities associated with effective business communication.

Business Communication
Corporate communication of Mark and Spencer
Introduction
In organization cooperate communication is
playing an essential role. The company have to
use an effective communication process through
which they can maintain strong relationship with
their customers as well as employees.
Types of communication
Corporate communication is activity which is
generated by company, institute, body for its public in
order to achieve their planned objectives. Cooperate
communication are of two types which can be used
Mark and Spencer internal and external. Internal
includes employee’s stakeholders i.e. shares and
stockholders.
Responsibilities
 Monitoring responses from audience and markets.
 Managing issues and responding to crisis situation.
 They have to coordinate with international business
firms.
 Formulate and execute effective procedure in order
to facilitate decision making for concerning
communication.
External includes agencies, media, general
public, educational institutes and many more.
Cited company will attain their objectives if
there they are using proper communication
strategies. In internal communication they have
to conduct regular meeting with their employees.
Along with this they have to satisfy their
employees because they are also a part of
company who are making contribution for their
success.
It is responsibility of manager to manage
communication between employees as well as
customers so that they can deal with management
functions.
Conclusion
If they workers are facing any problem
regarding packing of products, then
manger should train them properly. The
training should be conducted according
to them so that they can perform their
task in appropriate manner.