Effective Sales Pitch Development: MGT502 Business Communication

The sales pitch presentation emphasizes the importance of engaging potential buyers to boost sales and expand the customer base. It details the characteristics of a good sales pitch, including gathering attention, building credibility, and incorporating entertainment. Major aspects covered include thorough investigation, problem outlining, solution presentation, convincing arguments, early response, adding extra worth, featuring benefits, and follow-up strategies. The presentation also highlights the role of technology, such as big data, social media apps, voice dictation, mobile technology, CRM, Salesforce Automation Systems, and BYOD, in enhancing the sales process. Ultimately, developing a strong sales pitch is beneficial for convincing customers and requires thorough research, while technology streamlines the process for salespeople. Desklib provides access to similar documents and study resources.

SALES PITCH

INTRODUCTION
 The key purpose of the Sales Pitch is to raise
the interests of the potential buyers towards
the product/service to enhance the sales and
to gain a large number of customers.
 It is generally composed of a presentation of
the product.
 It is prepared verbal discussion and often
provides solutions to the customer's queries
regarding the product/service.
 It helps the brands in differentiating their
product/service from their rivals. Additionally,
it pours light on the benefits of the concern.

SALES PITCH
MEANING
A sales pitch is a description of product and service
with an aim to encourage the audience to buy.
CHARACTERISTICS
• Gather attention
• Developing credibility
• Application of tools
• Entertainment element (Forbes , 2019)

MAJOR ASPECTS
1. Detailed investigation
2. Outlining the Problem
3. Presenting a Solution
4. Making convincing arguments
5. Early response
6. Adding extra worth
7. Featuring benefits
8. Follow Up (Kolah, 2013)

TECHNOLOGY INVOLVED
1. Big Data
2. Social media apps
3. Voice dictation app
4. Mobile technology
5. Software
(Marcoux, 2013)

CONTINUED
6. Customer Relationship Management
Technology
7. Salesforce Automation System
8. Bring Your Own Device (Marcoux, 2013)

BENEFITS
Developing a sales pitch is a beneficial process
because it helps in convincing the customers
with respect to product/service (Gilliam, 2013).
CONCLUSION
From the discussion, it is concluded that
developing a sales pitch is not an easy task as
it involves thorough research of the
product/service.
Moreover it is analyzed that the use of specific
technology eases the process for the
salesperson.

References
Forbes . (2019, May 3). Nine Simple Tips To Optimize Your Sales Pitch For
Conversions. Retrieved from Forbes :
https://www.forbes.com/sites/theyec/2019/05/03/nine-simple-tips-to-optimize-
your-sales-pitch-for-conversions/#5aed91a51ccf
Gilliam, D. A. (2013). Storytelling during retail sales encounters. Journal of
Retailing and Consumer Services, 488-494.
Heese, H. S. (2012). Retail strategies for extended warranty sales and impact
on manufacturer base warranties. Decision Sciences, 341-367.
Kolah, A. (2013). The Art of Influencing and Selling. Kogan Page Publishers.
Marcoux, P. (2013). Fine Pitch Surface Mount Technology: Quality, Design, and
Manufacturing Techniques. Springer Science & Business Media.