MGT502: Sales Presentation - Exemplary Business Communication

This assignment provides an analysis of a sales presentation, focusing on key aspects such as audience engagement, content clarity, and professional presentation style. It emphasizes the use of visual aids, concise content, and the importance of handwritten notes for elaboration. The presentation examines examples of exemplary presentations, highlighting characteristics like topic introduction, organization, and emphasis on key points. The analysis also explores the effectiveness of presentations in clarifying concepts, building confidence, and improving communication. Furthermore, the assignment discusses the role of technology in enhancing sales by improving speech clarity and visual assistance. It concludes by underscoring the significance of sales presentation skills in convincing stakeholders and motivating teams for organizational development. The document includes a bibliography with relevant references.

SALES PRESENTATION

Introduction of the group
The group consists of-----------
The specialty of the group is--------
The aim of the group is to provide
perspective of effective business presentation
and identify examples of exemplary business
presentation
Along with this, the manner in which sales
presentation can be made is analysed

Aspects of a sales presentation
The aspects of a sales presentation is that
needs to gain the interest of the audience by
visual images
The contents should be limited yet enough to
provide a general idea about the purpose of
the presentation
The layout and presentation style need to be
professional
Handwritten notes need to be used to
describe every point made in a broader
manner

Examples and practical
recommendations
In order to succeed in the delivery of the
presentation it is necessary to speak with
confidence
Communication need to be clear
Every point need to be provided with clarity
For example, in the case of delivering a sales
presentation, it is necessary to describe the
product or service that is being sold clearly
Ensure every detail including the
manufacturing of the service and products be
provided in a detailed manner

Example of an exemplary presentation
An exemplary presentation is well structured and
draws on the tips that are related with the topic
It provides examples and is made with pictures
for providing a suitable presentation
It is provided with proper details that help in
formalising communication
Detailed presentation is made so that examples
can be provided about the topic for proper
understanding

Characteristics of exemplary
presentation
Introduce the topic
Considers the questions that are unanswered
It helps in organising the format
It provides an overview
It helps in recording the talks
It emphasizes on the most important points
It chooses words in a careful manner

Effectiveness of the presentation affect outcome
The effectiveness of the presentation can
help in gaining answers to the unclear
concepts of the topic
It can help in gaining a practical as well as
theoretical idea about the topic
It can help in providing confidence to the
speakers and improve the level of
communication
It enhances the clarity of speech and
provides confidence to speak in public

Use of technology improve business communication
The use of technology can help in the
development of sales by ensuring that clarity
of the speech can be maintained
Technology can be used to ensure that
development of the visual assistance be
provided in a more clear manner
Audio quality of the speakers can be
enhanced by the use of technology
Instant net connection can be applied with
the use of the technology

Use of sales presentation skills
The sales presentation skills can be used to
deliver a professional presentation regarding
a topic
For example, while presenting a sales topic,
the presentation skills can be used to
convince the stakeholders about a product or
service
The skills can be used in big meetings that
require to motivate the people and engage
them for organisational development

Conclusion
Therefore, it can be concluded that sales
presentation skills are required for gaining
success
The use of exemplary sales presentation can
be made to provide a detailed analysis of the
topic
In-depth analysis of the topic along with the
style of presentation can help in the
development of a proper sales presentation

Bibliography
Barney, J., 2015. 15 Firm resources and
sustained competitive
advantage. International Business Strategy:
Theory and Practice, p.283.
Blut, M., Frennea, C.M., Mittal, V. and
Mothersbaugh, D.L., 2015. How procedural,
financial and relational switching costs affect
customer satisfaction, repurchase intentions,
and repurchase behavior: A meta-
analysis. International Journal of Research in
Marketing, 32(2), pp.226-229.