This reflective report analyzes business communication within Senco, examining the trainee manager's experience and the application of the Gibbs Reflective Cycle. It details the importance of effective communication, communication channels, and the 7 C's of Communication. The report highlights the challenges faced, such as staff turnover and deficiencies in written and active listening skills, while also identifying strengths like teamwork and verbal communication. The analysis explores learning styles (VARK) and the need for improved encoding/decoding processes, social media use, and customer feedback. The report concludes with an action plan for enhancing communication skills and addressing barriers to effective information exchange, emphasizing the crucial role of communication in employee engagement and business success.