Business Communication Report: SFE Website and Customer Issues

This report provides an analysis of business communication challenges faced by the 'something for Everyone' (SFE) fashion chain, particularly in its online presence. The introduction highlights the shift to online shopping and the need for effective communication to address customer issues. The report identifies various communication barriers, including physical, emotional, and information barriers, which impact the customer experience. Physical barriers involve the lack of face-to-face interaction and size issues, while emotional barriers stem from customer uncertainty. Information barriers concern returns policies. The report suggests strategies to overcome these barriers, such as providing accurate size charts, developing effective search options, using plain language, and providing clear return policies. It emphasizes the importance of hiring the right people, ensuring clear communication, and being aware of cultural nuances. The report concludes by providing actionable solutions to improve customer satisfaction and website usability, supported by relevant references.

The ongoing method of exchanging knowledge between
two or more individuals is known as business
communication. This will aid in the management of
knowledge and the improvement of awareness, both of which
can aid in the resolution of issues. For the majority of the past
year, stores have been closed, and shoppers' buying
preferences have shifted to internet shopping, which has
become the modern trend. The owner of the famous fashion
chains something for Everyone (SFE). Sales aren't as big as
they'd like, so they're upgrading their website to entice people
to pay extra time on items.
In this web page present all the products that sell out by the
company and develop effective search option where apply
filter and sort according to their requirement. At this page
they are facing various barriers that impact on the customers
that are discussed below with solution that help to improve
first page of website
Communication is the process of exchanging
the information between two and more than
Communication is the practise of sharing information between 2
or more people in order to achieve a high level of quality and
effectiveness. In terms of SFE, consumers face contact issues
when purchasing clothing online, such as physical barriers,
knowledge barriers, emotional barriers, and others, which
negatively impacted the report. The following are some of the
more important communication issues:
Physical communication barrier: This problem is
facing by individual while communication as lack of face to face
communication that create the confusion. Customer can not able
to try clothes so they have size problem so for this require
providing effective size chart to customer according to body
structure that helps to select cloth according to their size
Business Communication
INTRODUCTION Common challenges and barriers to
effective communication

Emotional barrier: Any consumers have kept their
money or are afraid of losing their employment, and
others are working fewer hours. Customers believe
there is no use in purchasing clothing when they are
unable to join social functions as a result of the lockout
Information barrier: Consumers are uncertain
how to return back items. They believe it would be
costly and difficult. To overcome from this barrier
require providing all the authentically information to
customer and providing return policy with the product
that are selected by them. Thus, it helps to improve
trust of customers and ready to prepare products.
Noise problem: This is major problem in e-
learning as voice is not cleared while teaching the
students. This create the problem for students to read
and learning.
Removing personality discrepancies: The
organisation should guarantee that it is hiring the best
people for the job. It is the speaker's essential to
maintain that the questioner is fluent in both speaking
and writing. There should be a comprehensive
induction scheme in place so that all workers
understand the corporate strategy.
Use of Plain Language: Emphasis should be placed on
the use of plain and descriptive vocabulary. It is best to
refrain using idiomatic phrases and definitions.
Compression and suppression: Noise is the
primary contact hurdle that must be solved as soon as
possible. It is important to locate the distractions but
instead remove it.
A lack of knowledge can lead to negative or weak judgments as we
engage in cross-cultural contexts. Cultural competence reduces the
likelihood of making poor choices and raises the risk of creating
more rational, well-considered decisions. Be more receptive to
different culture participants and co-workers. As a coach or boss, be
more open and available. Be aware of cultural nuances and
differences that can create benefits and obstacles when operating in a
diverse environment. Culture has significant social and economic
advantages. Community improves our standard of health and
promotes general fellow human for both families and individuals by
building knowledge and fitness, increasing empathy, and providing
chance to network with everyone.
REFERENCES
Mirzaei, T. and Kashian, N., 2020. Revisiting effective
communication between patients and physicians: cross-sectional
questionnaire study comparing text-based electronic versus face-to-
face communication. Journal of medical Internet
research.22(5).p.e16965.
Kalogiannidis, S., 2020. Impact of Effective Business
Communication on Employee Performance.European Journal
of Business and Management Research, 5(6).
Effective strategies for overcoming the
communication barriers