Business Communication Report: Analysis of Shanghai Media and Business

This report provides an analysis of business communication in Shanghai, China, examining various media channels and platforms. It details the presence and viewership of television channels like Dragon Television and Channel Young, along with the role of public transportation, particularly the increasing usage of buses. The report further explores the impact of digital platforms like WeChat, highlighting user demographics, usage patterns, and its integration with payment systems. It also analyzes the significance of e-commerce sites such as Taobao and Tmall, detailing user statistics and transaction behaviors. Additionally, the report covers trade shows, magazine readership, newspapers, and social media platforms like Weibo and Alipay, providing insights into their reach and influence within the Shanghai market. The report uses data from various sources to illustrate the current media and business landscape in Shanghai.

Running head: BUSINESS COMMUNICATION
Business Communication
Student’s Name
Course Code

1BUSINESS COMMUNICATION
Television
Shanghai has a number of TV channels which are moderated by the Shanghai Media
Group. All television channels are completely owned subsidiary of this medial group. SMG
owns total of 15 networks of satellite and cable channels. Channels such as Dragon Television
are the main stream channel broadcasted in Chinese. China has 1.115 billion TV viewers showed
in its statistical data which comprises of 93% of its total population (Chinachannel.co 2017).
Channel Young is another channel which is for the youth of China comprising of 0.5%
viewership (Chinachannel.co 2017). DocuTV is a documentary channel with 4% viewership of
the entire TV viewer population (Chinachannel.co 2017).
Bus Stop
Shanghai is an overpopulated city of China. It is a commercial hub with loads of
automobiles running on the roads. Public transportation is the main mode of conveyance adopted
by the citizens of Shanghai. Recently there has been observed a spike in the number of bus
travelers in Shanghai. As per the recoded data of 2005, 25% of the total population of Shanghai
used buses for their transportation which has now surged to 39% as per the recent data survey in
2015 (statista.com 2017).This has brought down air pollution to some extent in the city of
Shanghai.
WeChat
The average numbers of WeChat users have significantly increased in recent years. This
has increased the flow of money transferred through WeChat in the last year. Average ages of
the users have also diversified and the time spent in using WeChat has spiked significantly which
has become 66 minutes in a day (Chinatoday.com 2017). WeChat is used for work by 83% of the

2BUSINESS COMMUNICATION
users. Shanghai has 93% of its users who use WeChat pay for their purchases (Chinatoday.com
2017). Percentage of people who said that they do not carry cash and pay via WeChat is 44.5%
(Chinatoday.com 2017). This data was given by Penguin Intelligence (Chinatoday.com 2017).
Taobao
It is said to be the second choice in terms of online shopping websites available in
Shanghai. The current statistics of Taobao denotes it dominance in the Chinese market. It has
529 million monthly users and 149 million mobile users who frequently visit Taobao
(chinawhisper.com 2017). 61.7% of the total transactions take place via mobile phones. 70% of
the Taobao users are within the age range of 20-30. A Taobao user opens this mobile application
7 times in a day (chinawhisper.co 2017). 10,000 people use the service Taobao Live which
amounts to 140 million hours of viewing the streaming videos on the mobile app
(chinawhisper.com 2017).
Tmall
Tmall is the famous shopping website of China which is said to be the third choice after
Alibaba who is the leader in the business. Some statistics will show the current status of Tmall
and its business in Shanghai. The number of users of Tmall was recorded to be 500 million in
2015 (expodatabase.com 2017). Total number of categories of the products available on Tmall is
3700. At this shopping website people of Shanghai can find 14,500 international brands which
comes from 63 countries of the world. 56% of its global sales come from U.S (expodatabase.com
2017).

3BUSINESS COMMUNICATION
Trade Shows
China being the top exporter and importer of fashion apparels hosts more than 10 trade
shows which are displayed by beauty contests. Some large scale and famous trade show such as
China International Fashion Fair is help twice in a year first in the month of March and second
one in October. It hosts 800 local exhibitors and 400 foreign exhibitors and is visited by more
than 1 lakh people. Foreign exhibitors come from 10 different countries to showcase their
products. Beauty contests are the mode of display of apparels put on by the contestants of the
contest.
Magazines
Readership of magazines in Shanghai is quite intense. A number of magazines are
published and circulated in Shanghai one of which is Zhiyin magazine which contains true and
emotional stories of marriage life. It has huge monthly circulation of 6.8 million. Major readers
of this magazine are undereducated and lonely housewives. Banyutan is second famous
magazine based on political news which is published by Chinese Communist Party. About 3.6
million copies of every edition is sold. Qingnian Wenzhai magazine has its contents based on
celebrity life stories, quotes, jokes and anecdotes. It has a circulation of 1.5 million per edition.
Newspaper
Chinese newspapers come in the list of top 100 most read newspapers in the world found
out by the survey done by World Association of Newspapers. Reference News is the oldest
newspaper of China with a daily circulation of 3 million. Their content are mainly based on
global politics and also contains material of health, lifestyle and education. People’s Daily is a
wing of Communist Party of China and has a circulation of 4 million per day. It is also edited in

4BUSINESS COMMUNICATION
multiple languages. China Youth Daily is the best newspaper of mainland China with a daily
circulation of more than 5 million.
Weibo
Weibo is the second most popular mobile application after WeChat and is the top ranked
news application in mainland China. 72.4% times Weibo is used for receiving trending news,
65.5% times for obtaining interesting content and 59.7% times in getting useful information and
help in any matter (Chinachannel.co 2017). 62.8% of Weibo users believe that it is fastest in
presenting news as compared to other apps (Chinachannel.co 2017). 26% users take help of
Weibo to find nearby information and 21.7% users would refer it for reading reviews and
comments on music, videos, restaurants and hotels (Chinachannel.co 2017). 87.3% users
consider this app as best in the market for news reading (Chinachannel.co 2017).
Alipay
Alibaba is the biggest digital company of the world claimed by many surveying
companies. Alipay is the part of Alibaba which is an online payment system. It is the most
widely used payment modes on internet by the people of mainland China. Total amount
transacted by it is $519 billion with 400 million users (Chinachannel.co 2017). Daily users of
Alipay are recorded to about 100 million and have strength of 270 million active mobile users.
42.3 billion Online transactions have been recorded to be completed till date by the rate of 175
million transactions per day (Chinachannel.co 2017).

5BUSINESS COMMUNICATION
References
Chinachannel.co 2017. Homepage - China Channel. [online] Chinachannel.co. Available at:
http://chinachannel.co [Accessed 20 Sep. 2017].
Chinainternetwatch.com 2017. China Internet Watch: Internet News, Trends, Insights. [online]
Chinainternetwatch.com. Available at: http://www.chinainternetwatch.com [Accessed 20 Sep.
2017].
Chinatoday.com 2017. China General Information, China Information, the People's Republic of
China. [online] Chinatoday.com. Available at: http://www.chinatoday.com [Accessed 20 Sep.
2017].
chinawhisper.com 2017. China Whisper - You know China from here!. [online] China Whisper.
Available at: http://www.chinawhisper.com [Accessed 20 Sep. 2017].
expodatabase.com 2017. Trade show: CHIC - China International Fashion Fair Shanghai.
[online] Trade show: CHIC - China International Fashion Fair Shanghai. Available at:
http://www.expodatabase.com/tradeshow/chic-china-international-fashion-fair-66924.html
[Accessed 20 Sep. 2017].
statista.com, s. 2017. China: amount of magazines sold by month 2017 | Statistic. [online]
Statista. Available at: http://www.statista.com/statistics/278298/amount-of-magazines-sold-in-
china-by-month [Accessed 20 Sep. 2017].