Communication Process and Objectives in Business (BBA-206)

This assignment, part of the BBA-206 Business Communication course, delves into the fundamental aspects of communication and its critical role in the business environment. It begins by defining communication and business communication, drawing on various scholarly definitions. The assignment then outlines the communication process, breaking it down into key steps such as input, channel, message, output, and feedback, while also addressing potential barriers to understanding. The core objectives of communication within organizations are explored, including information sharing, education, advice, and motivation. The assignment further emphasizes the significance of effective communication at various stages of business operations, from planning to execution and assessment, highlighting the importance of both internal and external communication channels. Finally, it provides a comprehensive overview of the communication situation and the various sources of information available to businesses, ranging from internal files and personal observations to mass media and online resources. The goal is to equip students with a strong understanding of the process and significance of business communication.