MGT502 Business Communication Presentation: Business Strategies

This presentation explores the core elements of effective business communication, emphasizing the importance of impactful presentations. It delves into the use of technology, visual aids, and persuasive techniques to engage the audience. The presentation highlights the significance of a well-structured presentation, focusing on clear messaging and the ability to convey information efficiently. The content covers the benefits of effective communication in a business context, including improved customer service, and the development of flexible working relationships. It also emphasizes the importance of adapting to different audiences and the power of presenting ideas in a manner that is both informative and compelling, with a focus on the use of research and academic referencing. The presentation concludes by summarizing the key takeaways, reinforcing the value of strategic communication in achieving business objectives.

Business
Communication
Name of the Student:
Name of the University:
Author Note:

Exemplary Business Presentation
• Opens with a powerful statement
• Visually appealing to the audience
• Use of graphs and charts to showcase
data
• Contains numerous visual aids

Characteristics of an Effective
Presentation
• Maintains a logical flow
• Material is conveyed cohesively
• Engages multiple senses of the audience
• Information arranged in an organized
manner

Effective Presentations and the
Outcome
• Proper conveyance of ideas
• Engage and retain the audience’s
attention
• Audience is persuaded easily

Technology and Business
Communication
• Better customer service
• Develops flexibility in working with
others
• Enhances marketing plans (Laudon &
Traver, 2016)
• Increases the productivity

Use of Business Presentation Skills
• To persuade the audience
• To motivate the audience
• To inform the audience of a product
• To sell an idea or product (Thompson,
Strickland & Gamble, 2015)

Conclusion
• An effective business presentation aids to sell an idea
efficiently.
• Visual aids enhance the presentation and engage the
audience.
• A proper business presentation serves to educates the
audience.
• Business presentations aid to retain the customer’s attention.
• They communicate information in a proactive manner.

References
• Coughter, P. (2016). The Art of the Pitch: Persuasion and presentation
skills that win business. Springer.
• Laudon, K. C., & Traver, C. G. (2016). E-commerce: business,
technology, society.
• Thompson, A., Strickland, A. J., & Gamble, J. (2015). Crafting and
executing strategy: Concepts and readings. McGraw-Hill Education.