Communication Skills and Theories in Business Report

This report delves into the crucial role of communication in business, highlighting its significance in both personal and professional contexts. It explores the Shannon-Weaver model, emphasizing its elements like sender, encoder, channel, decoder, and receiver, along with its feedback loop. The report also addresses criticisms of this model. Furthermore, it examines the transactional model of communication, as proposed by Barnlund, which emphasizes reciprocal communication between individuals, focusing on the importance of shared meaning and the impact of both verbal and non-verbal cues. The report also discusses different types of communication and the dimensions of communication outlined by Barnlund. The report concludes with references to relevant academic sources.

Communication Skill
for Business
TASK 1

Theories of communication
Communication is not only referred to be a significant requirement of businesses but plays a crucial role
in both personal as well as professional lives of the individuals. An active communication is a thorough
requirement in the work settings and assists in being clear about the set goals that are needed to be
achieved. On considering such important role of communication, there together existed various well
known models of communication that duly assists the individuals to clearly interact with one other and
in a procedural manner.

Shannon and weaver theory of
communication
Shannon and weaver theory of communication also depicts a very useful process of communication with an
additional consideration of eradicating the existence of noise.
This involves 5 main elements other than noise, that are sender, encoder who is accountable to transmit the
message, channel, decoder responsible for the reception of message and receiver.
There together exists a loop of feedback to make it easy for the main participant bodies namely sender and
receiver to interact with each other by clearly interpreting the message. Although, there together existed some
vital criticism of this model and it has been objected on the basis of its simplicity.
Also, it has been stated to be used in person to person communication, more efficiently, rather than use it
with a purpose of communicating in group.

Transactional model of
communication
• This specific hypothesis of communication proposed by Barnlund has characterized an equal technique of communication in
which individuals intuitively speak with each other. It essentially expresses the strategy of giving and accepting messages
with least 2 communicators known as receiver and sender.
• Subsequently, to which, both the impacts and the viability of communication relies on the writing. In understanding to this
hypothesis, it is critical for the communicators to make a mutual significance of their messages. This hypothesis has together
proposed 2 conduct signs for both oral and composed types of communication.
• In which, the natural and commotion are alluded to be a piece of the common message. According to Barnlund's value-based
hypothesis of communication, there exists 2 particular kind of communication to be specific relational and intrapersonal.
• The previous one includes encoding and interpreting among oneself in logical inconsistency to another that incorporates a
similar technique with each other. Aside from this, Barnlund additionally framed 7 diverse estimates of communication,
likewise named as proposes.

REFERENCES
• Chien, M. E. and et.al., 2015. iCAN: A tablet-based pedagogical system for improving
communication skills of children with autism.International Journal of Human-Computer Studies.73.
pp.79-90.
• Hawkins, A. and Tredgett, K., 2016. Use of high-fidelity simulation to improve communication
skills regarding death and dying: a qualitative study.BMJ Supportive & Palliative Care.
pp.bmjspcare-2015.
• Klenk, N. L. and et.al.,2015. Stakeholders in climate science: Beyond lip
service?.Science.350(6262). pp.743-744.

Thank You