Effective Business Communication: Online Image and Interview Skills

This essay explores the critical aspects of business communication, focusing on managing one's online image and preparing for job interviews. It emphasizes the importance of a positive and professional online presence in the digital age, highlighting techniques to make personal online profiles attractive to potential employers. The essay also delves into effective strategies for interview preparation, including making a strong first impression, demonstrating poise, and answering questions honestly. Furthermore, it touches on the significance of intercultural perspectives in business communication, underscoring the need for candidates to express genuine interest and maintain a positive attitude throughout the recruitment process. The document is available on Desklib, a platform offering a range of study resources for students.

Running head: BUSINESS COMMUNICATION
Business Communication
Name of the Student
Name of the University
Author note

1BUSINESS COMMUNICATION
Business communication is a process of information sharing between various
stakeholders of a business concerning their individual as well as collective interest. Business
communication is an everyday procedure of a business that includes both formal and
interactive communication. Both of these communications can be verbal or non-verbal
communication (Newman & Ober, 2012). From writing portfolio for a job to developing an
business to business contract communication Business Communication is one of the most
essential part of a business that should be executed in a strategic, protective and profitable
way as well. In this essay the process of managing online image and the process of being
conducted during and after the interview will be discussed through the author’s perspective.
The purpose of this essay is to describe the key aspects of the business communication
include reflection concerning Intercultural perspective with regard to above mentioned areas.
In this era of digitalisation, both personal and business activities are highly connected
with online platforms such as social media, promotional sites, blogs and pages. In this
situation, the opportunity of increasing the exposure of someone personality has become
quite easy. In many local, national and even international level companies and their human
resource management system review the social media profile of a candidate after receiving
the application and before conducting the interview or further recruitment procedure
(Kernbach, Eppler & Bresciani, 2015). Hence, as a potential candidate everyone should look
into this factor by making their online profile, prominent and attractive enough that can catch
the attention of the recruiter immediately. It could also act as an additional advantage even
during the selection system for a particular job role. Therefore, managing online image is
very essential factor nowadays. Not only for individual candidates, is online image also very
essential for business organisation. A bad reputation in online platform can cause serious
damage to the organisation’s profit margin and recognition. Organisations often use strategic
movement to control. Nowadays for recruitment 94% employers plan to search employees for

2BUSINESS COMMUNICATION
hiring from online profile. In last year 78% employers successfully hired employees from
searching the online social media profiles of the potential candidates (Newman & Ober,
2012).
There are certain techniques that can be used to make an online image good as well as
attractive. The basic technique to make personal online profile attractive is to make is
distinguishable from other profiles through having something innovative and distinctive in it
(Ladkin & Buhalis, 2016). These distinctive features could be a new idea or a new distinctive
social movement, or active participation or promotion. As an example independent blogging
against sexual assault could be a part of it. Another essential strategy is to make the profile
clearly comprehensive through having a good communication skill. Expressing creative
thinking or distinctive idea in an attractive way is also very essential. Therefore, the online
page, profile or blog should be highly expressive and easy to interpret. Posting questionable
content that can create bad impression to the viewer could carry negative marks to the
employer or recruiter. There are some other techniques that should be also remembered such
as keeping the social media account private, being positive and friendly to other people
online, deleting old posts and accounts.
The internet has a long memory. Setting all of social media accounts to private will be
very helpful. It have to be ensured any posts that has been made public are things about
happiness or positive regarding current superiors, co-workers or potential employers to see.
It's important to be positive and friendly online. Gossip or badmouth people especially
especially superiors and co-workers can harm online image significantly (El Ouirdi et al.,
2016). There's always a chance it could get back to them somehow. If there are photos and
posts online that you don’t think represent the person you are now, consider deleting them. I
should also delete old social media accounts where I am not using anymore. I should visit
each site’s help page to find out how to delete your account. One way to improve online

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image and impress potential employers is to create accounts or websites that show my work,
success, accomplishment and study interests. For example, using professional networking
sites to post about work, study or community interests could be very helpful.
In this section how to be well prepared during and after the job interview have been
discussed with proper evidences and with strategic viewpoints. Interview is a process that
recruiters generally use to testify the personality of a candidate through engaging them in
verbal and non verbal communication. A job interview is an opportunity to make a great first
impression and demonstrate my poise, sincerity and respect. Demonstrating personal liability
and positive modalities can influence the recruitment decision as much or more than is
indicated in the candidate's resume. An engagement manager assesses the talents and capacity
of the candidate in relation to the needs of a position, but also looks at your position and
behaviour. Initially, the candidate impression in the recruitment manager takes a lot of weight
in an interview. At the introduction phase candidate should walk in with a friendly smile, a
warm greeting and firm, professional handshake (Thomas & Stephens, 2015). It is a very
much appreciated approach to enter into a friendly conversation with the interviewer by
complimenting his decoration or his recent achievement. I might also bring up a current
event, such as a major sporting event, to potentially uncover a mutual interest. In many cases,
interviewers want to see how well the candidate handles himself or herself on the hot seat or
in a pressurised situation. This is especially effective in jobs that require grace under
pressure, such as sales, paralegal work or teaching. Some amount of nervousness is normal in
an interview. Making small talk and taking a few deep but not overly obvious breaths at the
onset can help alleviate the jitters. Sitting with a relaxed but firm posture, maintaining eye
contact and keeping smile can help me a lot as a candidate (El Ouirdi et al., 2016).
A candidate may spend hours looking for a job, preparing suitable answers and

4BUSINESS COMMUNICATION
practicing with a friend. However, instead of the robot reciting a script, the hiring
manager wants the candidate to be a genuine, sincere person. The best technique is
therefore to remain committed to the interviewer and answer questions briefly and
honestly. There's a fine line between trust and arrogance. If the candidate acts too
much, the recruiting manager may disrespect the candidate (Hudson, 2016). Therefore
in my mannerisms and responses I must show basic politeness and courtesy. A
applicant should not interrupt the interviewer or talk to him. The applicant should not
play with articles on the desk or mess about them. The best way to maintain a good
impression is to avoid any kind of disrespectful, abrasive answers or potentially
controversial subjects. After all, a candidate should thank the interviewer for his time
and ask some insightful questions about the job that show a genuine interest regarding
the job profile, process of work and other relevant thing. When the recruiter asks
about past experience/employment/qualifications, a candidate should refer to his or
her CV and talk positively of his or her experiences listing personal and professional
gains, working relationships and knowledge obtained (Thomas & Stephens, 2015). In
case of any obstruction or inability to concisely explain what the candidate has been
doing with his or her time, the interviewers will not be able to take the perception of
the candidate seriously. A candidate should also be very interested about the job
profile. To show interest the candidate should also ask as many questions in the
interview as possible. In the interview when a candidate wants to find out more about
the job, it is the time for the employers to find out more about the candidate as well.
After the interview a recruiter or interviewer wants to see the interest and the urge to
join in their organisation. Hence as a candidate I should be keener than ever as well as this
psychological condition should be expressed to the interviewers as well. Success is not
always comes from winning. If a candidate eventually finds that he or she has not been

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selected, then it is not the right time to express anxiety or distress. The basic and personal
skill is also essential to make an individual right applicant for a particular job position (Wang,
Pauleen & Zhang, 2016). Hence, without losing hope the candidate should do more research
on other organisations and their employment systems to develop personal and professional
skill as well as confidence accordingly.

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