BUS1003 Business Communication: Social Media Impact on Corporate

This presentation examines the impact of social media on business communication, focusing on platforms like Facebook, Instagram, and LinkedIn. It discusses the five C's of social media (Conversation, Contribution, Collaboration, Connection, and Community) and analyzes recent changes in these platforms, such as Facebook's Dynamic Creative and Instagram's hashtag following. The presentation highlights how these changes affect business communication, including improved ad quality, better customer engagement, and enhanced connectivity. Case studies of Dell, Starbucks, Oreo, and Nike illustrate how companies have adapted to social media to improve customer service, marketing, and brand presence. The presentation concludes with suggestions for organizations to leverage social media for reaching new customers, gathering feedback, conducting market research, and creating brand exposure. This resource is ideal for students studying business communication and seeking to understand the evolving landscape of social media in the corporate world. Desklib provides a platform to access this presentation and many more solved assignments.