Business Communication: Analysis of Intercultural & Social Media

This report reflects on the importance of business communication, focusing on two key areas: intercultural communication and the strategic use of social media. It emphasizes that effective communication is crucial for business growth and success. The report discusses how intercultural communication breaks down stereotypes and fosters collaboration in a global business environment. It also highlights the significance of social media as a powerful digital marketing tool for enhancing brand awareness, customer engagement, and overall business communication. The paper concludes that both intercultural communication skills and a strong social media presence are essential for businesses to thrive in today's competitive market, and that Desklib provides valuable resources for students studying these topics.

Running head: BUSINESS COMMUNICATION
Business Communication
Name of the Student
Name of the University
Author Note

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Table of Contents
Introduction......................................................................................................................................2
Main Body/ Discussion....................................................................................................................2
Intercultural Communication.......................................................................................................2
Social Media................................................................................................................................4
Conclusion.......................................................................................................................................6
Reference.........................................................................................................................................7

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Introduction
I have been attending so many classes on multiple subjects lately and the topic of
business communication was no doubt different from that of the others. We all know the fact that
the communication plays a very essential role in various of the aspects of the business of an
organization. The growth and the success of the business depends largely on the effective and the
efficient communication base (Tuleja2016). Through out my course module I realized and
learned the basic key factor towards the success of the business, that is the communication. The
social and the economic system of the organization does not flourish and expand without the
presence of effective skills of communication. This is because due to survival and operational
management in the competitive firm of the global platform each and every business needs to
develop a strong relationship with the customer or the clients strengthening the relationship with
them who belong to the top of the chain of the business. In this assignment, I would like to shed
light and focus on two of the major factors and the topics which I have considered important
while studying the curriculum of the business communication. These are intercultural
communication and the importance of social media for the communication in the business
platform.
Main Body/ Discussion
Intercultural Communication
The ability to communicate effectively enhances the overall performance of an
individual. In this section I would like to focus on the concept and the factor of the intercultural
communication as one of the important factor in the subject of the business communication

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(House2014). According to my personal insight, the concept of the intercultural communication
in the field of the business communication is manifold. This is because the culture of the society
where we live encompasses around a particular social group that accepts some of the behaviors
and the beliefs through out the natural process. The increase in the international platform for the
business that is caused by the efficient and the advanced platform of the communication and the
technology has led to an efficient increase in the requirement for the effective intercultural
communication system which is also termed as the global communication. I would like to
highlight some of the factors of the significance of the factor of the intercultural communication
in the context of the business communication platform. I believe effective and efficient
communication and interconnection via verbal acts helps towards the elimination of any sort of
obstacles and the hurdles of the communication arising from the barriers of the language,
cultures and the stereotypes from the platform of the international business. Effective
intercultural communication is the requirement in the century since it allows the workers from
the different and varied cultural groups towards the formation of the team and work in a
collaborative basis. The need and the requirement of the intercultural workforce is found in all
the aspects of the business starting from the internal communication towards the advertising and
the marketing (Liu, Volcic and Gallois2014). To summarize, looking at the future perspective,
the intercultural communication is essential for the global workforce to accelerate the business
towards the epitome of success and profit scale. I believe that the culture has a very big impact
on the business strategy and on the implications of the culture towards the critics for the success
in the international context. Absence of the intercultural respect and the sensitivity that initiates
the communication platform in the dealings of the business tends to offend the prospective of the
customers and the clients and thus putting a negative impact of the brand image and the bottom

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line of the company. Internal cultural communication and the training of the initiate of the
communication among the people belonging to different cultures is extremely important in case
of their current and the future implications in the business. Breaking down of the barriers of the
culture and the development of the awareness of the cultural norms as well as enhancement of
the communication skills and the self awareness skills allows each and every person employees
in the business organization towards the adaptation of the trainings and the meeting of the
intercultural and the collaborative requirements that the global structure of the business tends to
value (Holmes 2015).The intercultural communication is furthermore important for teaching of
the analysis and the interpretation for the cross cultural interactions that includes the effect of the
culture on the conflict and the communication. I feel that for the increase of the marketability
and the value of the business organization it is thus important to adopt the respect and diversity
towards the intercultural values and the norms so that individual can work collaboratively
towards the growth of the organization in the competitive global platform of business.
Social Media
Questioning the importance and the power of the social media in the current era is no
longer a want but for a need or a requirement just like the sunlight on the earth. I literally cannot
imagine the world today without the platform of social media. Social media has been playing a
growing role in the business communication of the organization in the market. Thus, the
importance of the social media in the platform of the communication of the business is
increasing a growing at a warp speed (Jussila, Kärkkäinen and Aramo-Immonen 2014).
According to my personal insight, it is one of the most important aspects of the digital marketing
with the provision of the incredible benefits, initiating the help to reach millions of the customers
in the world. It is one of the most powerful tools of the marketing that offers the business
organization regarding their audience and helps the organization to develop new ways and

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measures to communicate with their targeted markets and to reach their goals. Furthermore,
numerous or multiple advantages of the social media creates better customer services and
increased sales via the increased business communication among the customers (Schivinski and
Dabrowski 2016). I have furthermore read in my lesson regarding the current world trend that the
communication among the business have tend to change tremendously and thanking to the factor
of the platform of the social media and the other updated and the advanced technologies. There
exist multiple ways and some other generic approaches towards the leveraging of the social
media through which a business can initiate effective communication with its customers using
the platform of the social media, some of the unique ways involved are the connections, round
the clock presence, visualization, campaigns and the connection (Katz, Lazarsfeldand
Roper2017). The concept of the social media marketing is one of the essential factors towards
the business communication and its profitability. In the context of the improved brand
awareness, social media is one of the most profitable platforms of the digital marketing that helps
in increasing the visibility of the business organization and increasing the business
communication process. In case of the cost effective advertising strategies, the platform of social
media marketing is essential towards the attainment of great return or investment for the
payments initiated via the business communication (Agnihotri et al. 2016). Thus, the implicants
for the social media for the future trends and the growth in the business platform is numerous.
Engagement of the customers together with the improved with the brand loyalty, healthier
customer satisfaction, the awareness in the market place and the enhancement in the SEO
rankings are some of the contribution of the tools of the social media towards the enhancement
of the effective business communication. The factor of the social media has initiated some of the
major dynamics on how the business communicated both internally and externally. Thus, I

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personally feel that social media is one of the most effective and the important channels of the
communication. In this current days and age, an active presence in the media can actually do
wonders for any of the business (Tiagoand Veríssimo 2014). With the increasing visibility of the
webpages and with the increased connectivity of the audiences and the customers, the platform
of the social media is just the right channel or the tool for any kind of business organization
towards their growth and opportunity.
Conclusion
The growth and the success of the business depends largely on the effective and the
efficient communication base. Communications is one of the keys towards the success and the
growth of the business. In this paper, I highlighted and explained two of the major factors which
I think are important in consideration with the business communication. Intercultural
communication is one of the norms that helps in breaking the barriers of the stereotypes
persisting in the values and the beliefs of many of the individual, thus helping all of them to
work collaborative and contribute towards the success of the business. Social media is an
essential tool helping the business to grow via the channels of the digital marketing,
communication with the clients and the recognition of the brand. Both of these factors are
important in this century for a better business communication.

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Reference
Agnihotri, R., Dingus, R., Hu, M.Y. and Krush, M.T., 2016. Social media: Influencing customer
satisfaction in B2B sales. Industrial Marketing Management, 53, pp.172-180.
Holmes, P., 2015. ‘The cultural stuff around how to talk to people’: immigrants' intercultural
communication during a pre-employment work-placement. Language and Intercultural
Communication, 15(1), pp.109-124.
House, J., 2014. Moving across languages and cultures in translation as intercultural
communication. In Translational action and intercultural communication (pp. 14-46).
Routledge.
Jussila, J.J., Kärkkäinen, H. and Aramo-Immonen, H., 2014. Social media utilization in business-
to-business relationships of technology industry firms. Computers in Human Behavior, 30,
pp.606-613.
Katz, E., Lazarsfeld, P.F. and Roper, E., 2017. Personal influence: The part played by people in
the flow of mass communications. Routledge.
Liu, S., Volcic, Z. and Gallois, C., 2014. Introducing intercultural communication: Global
cultures and contexts. Sage.
Schivinski, B. and Dabrowski, D., 2016. The effect of social media communication on consumer
perceptions of brands. Journal of Marketing Communications, 22(2), pp.189-214.
Tiago, M.T.P.M.B. and Veríssimo, J.M.C., 2014. Digital marketing and social media: Why
bother?. Business Horizons, 57(6), pp.703-708.
Tuleja, E., 2016. Intercultural Communication for Global Business: How leaders communicate
for success. Routledge.

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Zhu, H., Handford, M. and Young, T., 2017. Framing interculturality: A corpus-based analysis of
on-line promotional discourse of Higher Education intercultural communication courses. Journal
of Multilingual and Multicultural Development, 38(3), pp.283-300.