BUS709 Communication in Business: Social Media and Oral Impact

This essay reflects on the influence of business communications through social media and oral means on a company's operations and performance in international markets. It discusses the usefulness of social media in establishing communication with clientele, attracting potential customers, and promoting brand awareness. The essay also examines how social media helps in advertising products and services, interacting with clients, and gathering feedback. Furthermore, it explores the importance of oral communication within organizations for internal messaging, employee motivation, and workforce engagement, highlighting its role in interpersonal communication and overall organizational development. The author concludes that both social media and oral communication skills are vital for a company's development, impacting both external and internal stakeholders. Desklib offers a variety of resources, including past papers and solved assignments, to aid students in their studies.

Running head: BUSINESS COMMUNICATION
BUSINESS COMMUNICATION
Name of the Student
Name of the University
Author Note

1BUSINESS COMMUNICATION
Table of Contents
Introduction..........................................................................................................................2
Social media.....................................................................................................................2
Usefulness....................................................................................................................2
Influence......................................................................................................................3
Future application........................................................................................................4
Oral Communication.......................................................................................................5
Usefulness....................................................................................................................5
Influence......................................................................................................................6
Future application........................................................................................................7
Conclusion...........................................................................................................................7
References............................................................................................................................9

2BUSINESS COMMUNICATION
Introduction
The communication of the business organization through the various social media
channels has assisted and encouraged me in gathering knowledge about the various issues that
are related to the various modes of communication that are presented within the organization.
The oral communication processes that are presented within the organizations has helped me
understand the fact that this type of communication might only be implemented in the internal
operations of the company and might be proven invalid in terms of the communications that are
presented to the external stakeholders of the organization (Aulia, Suwatno and Santoso 2019).
The oral communication that is often delivered by the employees serving at the higher levels of
the organizational hierarchy might be used for the varied purposes within the organization. The
following essay attempts to reflect on the ways in which the business communications through
the social media and the oral means tend to influence the overall operations as well as the
performance of the company in the given international markets.
Social media
Usefulness
The social media involvement within the organization is known to helpful in the
establishment of the proper communication within the organization. The business organizations
are known to have been implementing the proper social media communication in order to
develop the proper communication with the clientele of the organization as well as helps in the
attraction of the potential clientele to the given organization (Wang, Pauleen and Zhang 2016).
The social media marketing further helps the concerned business organization to put forth the
proper awareness among the clientele as well as the investors of the company regarding the
brand name as well as helps in the spreading of the various factors that indicate the proper

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improvement of the company in the given international markets. The major areas that are used
for the development of the brand image of the company as well as the proposed areas of growth
of the company refers to the various blogs and other such factors that are devised by the
employees of the organization that are dedicated to the promotion of the company in the given
markets (Cardon and Marshall 2015). The communication of the business organization through
the various social media channels has assisted and encouraged me in gathering knowledge about
the various issues that are related to the various modes of communication that are presented
within the organization. The social media communication as implemented within the given
business organization tends to help in reaching out to the clients as well as the stakeholders of
the company regarding the progress of the company in terms of the outcomes that are received
by the company in the given fields (Schivinski and Dabrowski 2016). The social media
marketing helps in the development of the various products and the services through the increase
of their demand through the huge amount of advertisement in the social media platforms wherein
the company has been active.
Influence
The implementation of the social media marketing and the communication that has been
undertaken by the organization in terms of the advertisement of the product or the services of the
company refer to the factors that deal with the promotion of the products and the services that are
offered by the concerned organization. The communication through the social media has helped
me to develop an idea on the various ways in which the concerned organization might implement
the required amount of promotional activities that are required for the development of the given
organization as well (Hassan, Nadzim and Shiratuddin 2015). The communication through the
social media has further influenced me in the thought on the ways in which the concerned

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company might plan and execute the promotional activities in order to attract the potential
clientele to the company as well as help in the holding the attention of the existing clientele to
the new launches that have been introduced within the given markets (Felix, Rauschnabel and
Hinsch 2017). The implication of the social media communication also helps the company to
interact with the clients on a priority basis as well as helps in gaining the information on the
feedbacks that are shared by the clientele of the organization in lieu of the products and the
services that are extended by the company.
Future application
The understanding of the social media communication methods and the benefits and
challenges of the same would help me in my future days as a professional. The implementation
of the communication through the social media would help me in my future to understand the
schematics and the outcomes that might result due to the improper communication through the
social media (Towner and Klemz 2016). The course has further helped me learn the nuances and
the subtleties that should be presented within the organization in order to deal with the issues that
might be posed due to the communication intervention within the given company and the
clientele of the organization. The communication of the business organization through the
various social media channels has assisted and encouraged me in gathering knowledge about the
various issues that are related to the various modes of communication that are presented within
the organization. The social media communication as implemented within the given business
organization tends to help in reaching out to the clients as well as the stakeholders of the
company regarding the progress of the company in terms of the outcomes that are received by
the company in the given fields (Meikle 2016). The information regarding the various activities
undertaken by the company are generally conveyed through the use of the social media. Thus, it

5BUSINESS COMMUNICATION
is important to develop a proper social media presence in order to attract the clientele to the
company as well as gain knowledge on the preferences of the clientele through the various
survey tools that are available on the given social media (Dolan et al. 2017). The communication
through the social media has further influenced me in the thought on the ways in which the
concerned company might plan and execute the promotional activities that are essential for the
increase in the competitive advantage of the company.
Oral Communication
Usefulness
The oral communication within the given organization helps in the conveyance of the
proper messages within the organization. The oral communication is one of the most commonly
used informal modes of communication that are presented within the organization. The oral
communication processes that are presented within the organizations reveal the fact that this type
of communication might only be implemented in the internal operations of the company and
might be proven invalid in terms of the communications that are presented to the external
stakeholders of the organization (Shauki and Benzie 2017). The oral communication that is often
delivered by the employees serving at the higher levels of the organizational hierarchy might be
used for the varied purposes within the organization. The course has helped me to learn about the
ways in which the oral communication from the higher levels within the organization might be
used to motivate the employees of the organization as well as helps in the sending the proper
messages that are required for the overall development of the workforce engagement within the
company (Wilson et al. 2015). The engagement of the employees of the company might in turn
lead to the development of the concerned organization in terms of the issues that are presented
due to the proper engagement of the employees and the other members of the organizational

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workforce in terms of the performance of the given organizational employees. The oral
communication that needs to take place within the company is useful for the motivational
purposes of the employees as well as helps in the development of the issues that are related to the
proper and required interpersonal communication within the staff who have been serving at the
various hierarchical positions within the given business firm (Sherstinova 2015).
Influence
The course materials regarding the oral communication that has been taking place within
the business entities has helped me to gain knowledge on the importance of the oral
communication within the given business organization. The oral communication processes that
are presented within the organizations has helped me understand the fact that this type of
communication might only be implemented in the internal operations of the company and might
be proven invalid in terms of the communications that are presented to the external stakeholders
of the organization. The oral communication that is often delivered by the employees serving at
the higher levels of the organizational hierarchy might be used for the varied purposes within the
organization. The course has also helped me learn about the various issues that bear relevance to
the proper communication within the organization. This knowledge would help me in the
understanding of the various ways in which the interpersonal communication within the
organization might be achieved as well as incorporated within the organization in a successful
manner (Rajprasit, Pratoomrat and Wang 2015). This would help in the resolution of the various
issues that are related to the lack of the proper interpersonal communication within the
workplace. The course of study on the oral communication further shed light on the ways in
which the oral motivation is provided to the employees of the organization as well as used for
sending the proper messages that are required for the overall development of the workforce

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engagement within the company (Cenere et al. 2015). The engagement of the employees in the
given organization might in turn lead to the development of the concerned organization in terms
of the issues that are presented due to the proper engagement of the employees and the other
members of the organizational workforce in terms of the performance of the given organizational
employees of the organization.
Future application
The proper understanding of the oral communication methods and the benefits and
challenges of the same would help me in my future days as a professional. The implementation
of the communication through the oral media would help me in my future to understand the
schematics and the outcomes that might result due to the improper oral communication within
the workplace (Ortiz, Region-Sebest and MacDermott 2016). The course has assisted me in the
development of my knowledge base on the oral communication processes that are presented
within the organizations. The course has helped me learn the fact that this type of communication
might only be implemented in the internal operations of the company and might be proven
invalid in terms of the communications that are presented to the external stakeholders of the
organization (McMurray et al. 2016). The oral communication that is often delivered by the
employees serving at the higher levels of the organizational hierarchy might be used for the
varied purposes within the organization. This knowledge would help me in the future days as a
business professional. The knowledge that I have gained through this course would help me in
performing my duties as a managerial staff in a better manner.
Conclusion
In lieu of the above discussion, it might safely be inferred that both the communication
skills discussed in the paper are vital to the proper development of the company in terms of both

8BUSINESS COMMUNICATION
the external and the external stakeholders of the company. The social media communication as
implemented within the given business organization tends to help in reaching out to the clients as
well as the stakeholders of the company regarding the progress of the company in terms of the
outcomes that are received by the company in the given fields. The information regarding the
various activities undertaken by the company are generally conveyed through the use of the
social media. Thus, it is important to develop a proper social media presence in order to attract
the clientele to the company as well as gain knowledge on the preferences of the clientele
through the various survey tools that are available on the given social media. The oral
communication from the higher levels within the organization might be used to motivate the
employees of the organization as well as helps in the sending the proper messages that are
required for the overall development of the workforce engagement within the company. The
engagement of the employees of the company might in turn lead to the development of the
concerned organization in terms of the issues that are presented due to the proper engagement of
the employees and the other members of the organizational workforce in terms of the
performance of the given organizational employees.

9BUSINESS COMMUNICATION
References
Aulia, M., Suwatno, S. and Santoso, B., 2019, May. Improving Learners’ Oral Communication
Skills through Storytelling Learning Method and Learning Facilities. In 1st International
Conference on Economics, Business, Entrepreneurship, and Finance (ICEBEF 2018). Atlantis
Press.
Cardon, P.W. and Marshall, B., 2015. The hype and reality of social media use for work
collaboration and team communication. International Journal of Business
Communication, 52(3), pp.273-293.
Cenere, P., Gill, R., Lawson, C. and Lewis, M., 2015. Communication Skills for Business
Professionals 7. Cambridge University Press.
Dolan, R., Conduit, J., Fahy, J. and Goodman, S., 2017. Social media: communication strategies,
engagement and future research directions. International Journal of Wine Business
Research, 29(1), pp.2-19.
Felix, R., Rauschnabel, P.A. and Hinsch, C., 2017. Elements of strategic social media marketing:
A holistic framework. Journal of Business Research, 70, pp.118-126.
Hassan, S., Nadzim, S.Z.A. and Shiratuddin, N., 2015. Strategic use of social media for small
business based on the AIDA model. Procedia-Social and Behavioral Sciences, 172, pp.262-269.
McMurray, S., Dutton, M., McQuaid, R. and Richard, A., 2016. Employer demands from
business graduates. Education+ Training, 58(1), pp.112-132.
Meikle, G., 2016. Social media: Communication, sharing and visibility. Routledge.

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Ortiz, L.A., Region-Sebest, M. and MacDermott, C., 2016. Employer perceptions of oral
communication competencies most valued in new hires as a factor in company success. Business
and Professional Communication Quarterly, 79(3), pp.317-330.
Rajprasit, K., Pratoomrat, P. and Wang, T., 2015. Perceptions and Problems of English Language
and Communication Abilities: A Final Check on Thai Engineering Undergraduates. English
Language Teaching, 8(3), pp.111-120.
Schivinski, B. and Dabrowski, D., 2016. The effect of social media communication on consumer
perceptions of brands. Journal of Marketing Communications, 22(2), pp.189-214.
Shauki, E.R. and Benzie, H., 2017. Meeting threshold learning standards through self-
management in group oral presentations: observations on accounting postgraduate
students. Accounting Education, 26(4), pp.358-376.
Sherstinova, T., 2015, September. Macro episodes of Russian everyday oral communication:
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and Computer (pp. 268-276). Springer, Cham.
Towner, E.B. and Klemz, B.R., 2016. Social media in business and professional communication
courses: A survey of student preferences. Business and Professional Communication
Quarterly, 79(3), pp.331-347.
Wang, W.Y., Pauleen, D.J. and Zhang, T., 2016. How social media applications affect B2B
communication and improve business performance in SMEs. Industrial Marketing
Management, 54, pp.4-14.

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Wilson, M., Caldwell, T.L., Tafoya, M. and GH, G.H., 2015. STRATEGIC COMMUNICATION.
Dubuque, IA: Kendall Hunt Publishing.