MGM Email & Tourism Persuasive Letter - Business Communication

This assignment consists of two parts: a business email and a persuasive letter. The email addresses a delay in a website project for FibreOne, informing the Account Director at MGM about potential deadline issues and recommending intervention. The persuasive letter proposes changes to Tourism Calgary's marketing strategy, suggesting a broader focus beyond rodeo and stampede events to include outdoor activities, cultural heritage, and environmental awareness to attract a wider range of travelers. This assignment demonstrates practical business communication skills and persuasive writing techniques.

Running head: BUSINESS COMMUNICATION
BUSINESS COMMUNICATION
Name of the Student
Name of the University
Author Note

1BUSINESS COMMUNICATION
Assignment 2.
To The Manager,
Account Director,
MGM Company,
Canada
27. 03. 2018.
Subject: Urgent updates regarding delay of work
Dear Sir,
This is to update you regarding current issues faced by our client Company, which is
causing delay in proceeding with the next step of the project.
Marketing Director of FibreOne, Mr. Parrish informed me through a voicemail that
their internal process team is lagging behind the scheduled time estimate and it could take
them quite a while to provide us with the required data and content for further progress to the
next step of building the corporate website for them (Davies, 2016). The arising concern is
regarding the possibility of missing the deadline for the final website launch, due to the
missed deadlines in the intermediary process.
Any kind of delay in the launch of the final website is bound to upset the Client
Company, and disrupt our scheduled flow of work. This in turn would increase the total time
consumed in the project. Hence, it was necessary to inform you about all the current updates
on the work progress. Kindly assess the situation at your own discretion and apply
appropriate mechanisms to minimise collateral damage and maximise the value of outcome
(Rishi, 2014).

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As the Account Lead of our marketing consultant company MGM, which is hired by
FibreOne for building a website, I strongly recommend your intervention into the matter to
ensure proper communication between MGM and FibreOne and conserve time and resources.
Thanking you,
Warm regards,
Leanne S. McCain,
Account Lead, MGM.
Assignment 3.
1290 West Trans Canada Highway,
Calgary, AB, T3R 0G5.
27th March, 2018.
To Ms. Claire Hunter,
Manager of Marketing & Communications,
Tourism Calgary
Dear Ms. Hunter,
This is Leanne S. Finch, employee of Creative Marketing for the Modern Tourist Marketing
Agency, putting forward a humble proposal, to reassess your marketing strategies
(Ramaseshan, Ishak & Rabbanee, 2013). I aim to provide a basic idea about the potential
changes that could be brought in the marketing materials, in order to increase its effectiveness
in the changing economy.
The current marketing material focuses mainly on the rodeo and Calgary Stampede, leaving
out the preferences of a major section of the audience. Calgary experiences a large variety of

3BUSINESS COMMUNICATION
people from all over the world, who go there to enjoy the summer and winter outdoor
activities. Heavily focused on sports activities, specifically rodeo and Calgary stampede, the
current marketing materials misses out on the choices and preferences of a large section of
the travellers.
As per my analysis, most of the travellers who go to Calgary for enjoying outdoor activities
are below 50 years of age and are travelling with their families. This section of the travellers
is relatively more conscious regarding preservation of environment, as most of them are
sensitized and aware travellers, exploring the hiking trails of Calgary. Most of these
travellers seem to express interest in organic farming and historical and cultural activities of
Calgary. The restaurants, bars and markets light up the night life in Calgary for travellers.
However, very little is said about the other side of Calgary Tourism—hiking trails, cultural
heritage, historical relevance, which would shed light on the alternative tourism practices of
Calgary Tourism in today’s modern era (Schullery, 2013).
Therefore, the specific changes that could be implemented on your marketing strategy, in
case you hire our firm for the same, have been briefly mentioned over here.
Thanking you,
With warm regards,
Leanne S. Finch.

4BUSINESS COMMUNICATION
References
Davies, A. (2016). Best practice in corporate governance: Building reputation and sustainable
success. Routledge.
Ramaseshan, B., Ishak, A., & Rabbanee, F. K. (2013). The role of marketing managers'
commitment and involvement in marketing strategy implementation. Journal of
Strategic Marketing, 21(6), 465-483.
Rishi, M. E. G. H. N. A. (2014). Marketing sustainability in the hospitality and tourism
industry. Managing sustainability and tourism industry: Paradigms and directions for
the future, 137À180.
Schullery, N. M. (2013). Workplace engagement and generational differences in
values. Business Communication Quarterly, 76(2), 252-265.