Improving Communication at Sport Love: A Detailed Business Report

This report analyzes the importance of effective communication within the Sport Love business, a London-based sports and leisure center. It explores the principles an HR director should consider when developing communication strategies, the characteristics of effective listeners and speakers, and the author's own strengths and weaknesses in business communication. The literature review covers key themes such as communication strategies, staff motivation, clarity, attention, informality, consistency, and timeliness. The analysis and discussion section highlights the significance of active participation, a positive work environment, and the importance of communication for customer experience. The report concludes that effective communication is crucial for a healthy workforce and suggests strategies for Sport Love to improve staff interaction and overall business performance. References to relevant books and journals are also included.

Business

Table of Contents
INTRODUCTION...........................................................................................................................1
LITERATURE REVIEW ...............................................................................................................1
Theme 1: Explaining the principles and purpose that HR director would need to consider.......1
Theme 2: Characteristics that participants must have to be effective listeners and effective
speakers.......................................................................................................................................2
Them 3: Own strength and weaknesses in terms of communicating, both orally and in writing
in a business context....................................................................................................................3
ANALYSIS AND DISCUSSION...................................................................................................3
CONCLUSION................................................................................................................................4
REFERRENCES..............................................................................................................................5

INTRODUCTION
Effective communication skills is the fundamental to success in many aspects of business
life. Communication is the process of passing the information from one person to another.
Important is that, medium of communication and listener and speaker should also be at good
level that helps to achieve the purpose of communication. Present study is exactly based on
effective communication between staff members of Sport Love which is a independent London
sports and leisure centre business was concerned about poor communication amongst the staff.
Report will find out the ways to remove the communication issues between management
and staff of Sport Love, that helps to keep maintained the positive impact on the customer
experience. Study will be explaining effective communication principles that helps in making
productive communication strategy and also discussing about general characteristics of effective
listener or speakers.
LITERATURE REVIEW
Theme 1: Explaining the principles and purpose that HR director would need to consider
As per the Brink and Costigan, (2015) communication strategy is a business tool that
helps keep the business goals alive and set effective business targets. Impelling communication
is only possible when effective listener and effective speaker has involved in the process. Sport
Love HR director needs to considered some productive communication principles that may help
him to make better communication strategy for its business growth.
As per the Darics ed., (2015) Business needs to enhance the staff motivation by making
effective communication process with them. This helps to know their emotions and morale
towards company. HR director of Sport Love, needs implement some new communication
strategies with the help of communication principles which must be productive for employees
and for better customer experience as well.
As per the Dulek and Campbell, (2015) To organise productive communication strategy
HR director needs to be clear about the purpose or aim of the abstraction which defines by the
first rule of communication that is principle of Clarity. As per the Guffey and Loewy, (2015)
Principle of Attention reflect about receiver's attention should be drawn towards message which
is again very necessary for a successful communication strategy. It helps to get the best outcomes
from the results and make the effective goal outcomes for the better customer experiences. Staff
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can better deal with customers when they itself clear about the goals and objectives of the
company.
Principle of informality is the another principle of communication that helps in making
communication strategies for the Sport Love. That refers to formal communication which is
generally necessary for transmitting the message or content. Sport Love should use formal
communication process to get the feedback from employees towards the policies made by
company. Sport Love also need to discuss policies with other staff members to maintained the
communication channel with them. This must be the another strategy of communication to keep
flow of information and better working environment.
As per the Ha and Riffe, (2015) Confusion creates the possibilities of conflicts between
the management and new target market. That affect the business growth and new emerging
market growth. Principles of Consistency helps to remove all those communication threats
within the business. HR director needs to make the effective alternative goals and objectives.
Principles of Timeliness is the another principle of done at proper time so that it helps in
implementing the plans. Every project or process has some certain starting and finishing date in
order to meet out the best productive outcomes and goals. Due to inadequate information of the
employees get affect the ineffectiveness of communication purpose.
Theme 2: Characteristics that participants must have to be effective listeners and effective
speakers.
As per the Henderson, Cheney and Weaver, (2015) effective listener should always have
ability to focused of attention. That helps to listen the content in an more appropriate manner.
Listener should always needs to make more effective and long lasting it is the long lasting
process in order to meet out the best growing performance. Apart from that, it also affect the
business growth in order to meet out the best effective leading source full idea and goals. In
order to meet out the best outsourcing process and goals in order to meet out the best growing
performance.
As per the Holmes and Parker, (2017) Acceptance is the another effective skills of
listener that must be important for better communication process. Listener should accepts ideas
and feelings that's an interesting idea. This skill must be have in participants in order to
accomplish the objective of communication in order to meet out the best following structure in
order to meet out the best growing performance. A good listener will always create new ideas or
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thoughts for the betterment of the business growth. That process can be more fruitful for the
Sport Love.
According to Kernbach, Eppler and Bresciani, (2015) participants in meeting has always
be calm and understanding weather it is speaker or listener. There are some skill set for Speaker
for generating the best product outcomes from the study growth. Speaker should always be a
confident to their content they going to present in the meeting. Speaker must be aware about the
topic that must be presented to audience. For that, participant need to make itself more aware in
order to full fill the purpose of effective communication.
Them 3: Own strength and weaknesses in terms of communicating, both orally and in writing in
a business context.
According to my self analysation process I got to know that I have potential to speak well
or at the same point I am a good listener too. I have good skills to make whole process more
effective and influencing. In order to build up the good strength. I have a good written as well as
verbal communication skills. On the basis of my personal observation I have a good quality of
communicating any message to others in order to full fill the best outcome results and growth.
Apart from that, it also helps to make the effective communication to full fill the better target
opportunity and goals. Another strength of my is I am a good listener that helps to grab new
things through I can make new ideas and thoughts for my upcoming development growth. I make
notes whenever I learned something new that helps me to remember those things in long term
manner (Lucas and Rawlins, 2015). That helps me to enhance my written skills and knowledge
in long term manner. As per my own observation, I have one weakness of stammering which is
also called speech disorder. That makes my little bit unconscious
ANALYSIS AND DISCUSSION
As per the above discussion and analysation process, it has been found out that. Effective
communication is the best way to create some new thoughts and ideas for business development
process. It helps to keep the management of the company more effective. That reflects the good
customer experiences process in within the business development process and goals.
I has been found out from the study that communication process must having active
participants weather it is speaker and listener (Mazzei and Ravazzani, 2015). That makes process
more effective and productive for the better outcomes. It also helps to make the good working
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environment in order to meet out the best productive outcome goals in an more appropriate
manner (Tang, Gallagher and Bie, 2015). Apart from that, it also affect the effective learning
outcomes for me to upgrade in a more proper manner. I have strength of making good decision
making process once I go through the meetings and understand the purpose of the task. It helps
to me to make good friends and keeping good communication level with my colleagues. Overall,
study explained about the characteristics of effective listener or speaker that is very much
essential in participants of the Sport Love (Pearson, 2017). As per the discussion, also found out
that, for making effective communication strategy Sport Love should need to considered
effective communication principles that helps to full fill the HR director purposes or goals.
Besides, HR director of the Sport Love also needs to enhance the compatibility level of
participants in order to make the effective communication channel and remove all possible
conflicts.
Through out this study or analysation I also found out that, I have learned that,
communication is the most essential tool or way to pass the information to others. I am also a
good leader in which communication helps me to lead or to keep healthy relationship with my
clients. Overall, I also have good potential in oral communication that helps me to remove client
queries weather in written or oral form (Rubtsova and et.al., 2015). Overall process of
effectiveness throughout this study helps company to make healthy relationship with clients or
enhancing customer experience.
CONCLUSION
As per the above discussion it has been concluded that, effective communication is the
best process to make happy and healthy environment of within the workforce. Study discussed
about the principles and purposes of HR director in order to make the best productive strategy of
communication. Report explained the importance of listener and speaker that plays a important
role within the business environment. Overall study concluded about the effectiveness of
communication between management and staff.
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REFERRENCES
Books and Journals
Brink, K. E. and Costigan, R. D., 2015. Oral communication skills: Are the priorities of the
workplace and AACSB-accredited business programs aligned?. Academy of Management
Learning & Education. 14(2). pp.205-221.
Darics, E. ed., 2015. Digital business discourse. Springer.
Dulek, R. E. and Campbell, K. S., 2015. On the dark side of strategic
communication. International Journal of Business Communication. 52(1). pp.122-142.
Guffey, M. E. and Loewy, D., 2015. Essentials of business communication. Nelson Education.
Ha, J. H. and Riffe, D., 2015. Crisis-related research in communication and business journals:
An interdisciplinary review from 1992 to 2011. Public Relations Review. 41(4). pp.569-
578.
Henderson, A., Cheney, G. and Weaver, C. K., 2015. The role of employee identification and
organizational identity in strategic communication and organizational issues management
about genetic modification. International Journal of Business Communication. 52(1).
pp.12-41.
Holmes, W. T. and Parker, M. A., 2017. Communication: Empirically testing behavioral
integrity and credibility as antecedents for the effective implementation of motivating
language. International Journal of Business Communication. 54(1). pp.70-82.
Kernbach, S., Eppler, M. J. and Bresciani, S., 2015. The use of visualization in the
communication of business strategies: An experimental evaluation. International Journal
of Business Communication. 52(2). pp.164-187.
Lucas, K. and Rawlins, J. D., 2015. The competency pivot: Introducing a revised approach to the
business communication curriculum. Business and Professional Communication
Quarterly. 78(2). pp.167-193.
Mazzei, A. and Ravazzani, S., 2015. Internal crisis communication strategies to protect trust
relationships: A study of Italian companies. International Journal of Business
Communication. 52(3). pp.319-337.
Pearson, R., 2017. Business ethics as communication ethics: Public relations practice and the
idea of dialogue. In Public relations theory (pp. 111-131). Routledge.
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Rubtsova, M. and et.al., 2015. The social environment and business communication in English:
A small-scale research on front-line staff performance in Russia, Spain and
France. International Review of Management and Marketing. 5(4). pp.253-258.
Tang, L., Gallagher, C. C. and Bie, B., 2015. Corporate social responsibility communication
through corporate websites: A comparison of leading corporations in the United States and
China. International Journal of Business Communication. 52(2). pp.205-227.
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