This report examines business communication within the context of Sport Love, a London-based sports and leisure center. It begins with an introduction to business communication, highlighting its importance in conveying information and fostering understanding. The report then analyzes the principles and purposes of the HR director's communication strategy, including clarity, brevity, completeness, consistency, and attention. It explores the characteristics of effective listeners and speakers, emphasizing confidence, passion, and audience engagement. Furthermore, the report assesses the strengths and weaknesses of the HR director's oral and written communication skills, offering insights into how to improve communication effectiveness. The report concludes by summarizing key findings and providing references to relevant sources.