Business Communication Principles and Practices: Sports Love Report

This report examines business communication within the context of Sports Love, focusing on the principles and purpose of the HR director's role in developing communication strategies. It analyzes the characteristics of effective listeners and speakers, highlighting the importance of clear and concise messaging. The report further evaluates the strengths and weaknesses of oral and written communication methods, emphasizing the significance of written documentation for providing proof and clarity, particularly in a business setting. It concludes by summarizing the key principles for improving communication within Sports Love, including leadership-driven approaches, truthfulness, respect, and integrated communication strategies. The report underscores the importance of adapting communication methods to suit the specific needs of the organization, recommending a focus on written communication to minimize misunderstandings and ensure accuracy.

Business
Communication

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1. Principles And Purpose Of HR Director............................................................................1
2.General Characteristics For Effective Listeners And Speakers..........................................3
TASK 2............................................................................................................................................3
3. Evaluation of Own Strength And Weakness......................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Business Communication refers to communication between two or more people in an
organisation (Altberg and et. al, 2015). This type of communication may be done within the
organisation or outside as well. it can also be defined as sharing of the information among group
of people working within an organisation with a common motive. Here, the organisation is
Sports Love. The project report will be laying its focus on the explanation and analysis of the
principles and the purpose of the HR director which is required to be considered in the
communication strategy. It also lays its focus on the features or the characteristics that
participants should posses for being an effective listener as well as speaker with the aim of
making the communication effective. The report also lays its focus on the evaluation of strengths
and weakness of communication in the business context.
TASK 1
1. Principles And Purpose Of HR Director
The principles and purpose of HR director of the Sports Love develop with
communication strategy. Therefore, purpose would be as follows:-
Developing Thorough Understanding of Company's Objective:- The HR director of the
Sports Love communicates to accomplish their purposes. The more focused an HR will be
regarding the goals; the more easy and effective it would be in having a crystal and clear
understanding in respect of the aims; objectives and mission of organisation. Therefore, in
communication strategy, understanding for objectives helps to create more focused on HR that
assists to create clear development and understanding.
Analysing Current Capacity of HR:- The HR of Sports Love can resolve the purpose of
organisation more effectively by observing the working capacity in an effective manner.
Analysing the departmental working capacity by keeping the motto of the Sports Love in back of
mind to meet the goals of organisation towards which organisation is leading ( Alvarez, 2016 ).
With the help of effective communication strategy, HR manager can easily analysis current
capacity of themselves which would be beneficial to accomplish purpose and targets.
Keeping Message Simple:- One policy that a HR director should adopt for making the
communication effective among the employees. In Sports Direct, the HR manager, should,
exercise such practices within the organisation, so that, for anyone it would be easy and
1

understandable to get the message in short time and also the message should be conveying
complete meaning.
The principles of the communication strategy are as follows:-
Communication strategy can be define as business tool which helps to Sport Love to
align their goals with marketing plan. Therefore, they are focuses on reaching and setting
predetermined results. As a result, it contains target market with using different types of
communication that building mind awareness amongst ideal customers. Leadership driven:- In Sports Love, the existing pattern of communication is really poor
or there is lack of communication among the co-workers and the employees working over
there. The HR director of this organisation must having a leadership characteristics so
that communication assists to increases leading in a team. By the score of, all the
employees working in Sports Love are not well versed in speaking English. So, in order
to communicate any idea or message to consumer it should be clearly spelt out otherwise,
it would be having a very negative impact on the mind of customer. Perception of truthfulness and respect between all parties:- To communicate any idea or
message to the customer in an effective manner it is very essential to grab their attention.
Along with this, it is essential to respect between all parties with truthfulness. The
behaviour and the emotional attachment with the customer plays an important role in
grabbing the attention of the potential customer. In Sports Love, HR is training its
employees and the co-workers in such a way that, they grab the attention of the customers
with truthfulness and sell them the best sports equipments by concerning about their
fitness.
 Integrated and coordinated vertically and horizontally:- If the employees of Sports Love
breaks the protocol and get informal with the customers with the motive of selling their
products to the customer. In this way, integrated and coordinated vertically and
horizontally communication assists to focus on targets and goals. Now, in this case there
are chances that, the customers get in touch with the seller and also a bonding gets
established. The HR of Sports Love is adopting this principle, with the motive of
improvising the communication of staff members within and outside the organisation.
In this way, HR of Sports Love can improve the communication by adopting these
principles to solve the concerned purpose.
2

2.General Characteristics For Effective Listeners And Speakers
An effective listener have following features:-
 Effective listeners never interrupt in between the communication which is prevailing on
any topic within the organisation (Gilchrist, 2016).
 They always allow the people with whom they are communicating to show/express their
feelings without interrupting in between. In Sports Love, there are not any such type of
people who are listening very attentively or paying attention to the point of other person.
 These persons always wait before speaking or giving their opinion in front of others. In
Sports Love, the employees, are not having such type of features in them.
 They start communicating with the customers without, listening to their point of views
and understanding their mindset.
Effective Speakers have the following types of features:-
 Speakers are effective at times when they are having confidence; capable of doing eye
contact; fully passionate; having the ability to modulate their voice as per the situation
and not only this, have the ability to make the conversation more effective by getting
connected with the audience (Holden, 2016).
 The workers of the Sports Love, should have the ability to get connected with the
customers in order to grab their attention and to have a hold on them.
 If the employees and the workers of Sports Love are able to make eye contact and get
emotionally connected with the customers then, there are chances that, they would be
able to sell their products to that customer.
TASK 2
3. Evaluation of Own Strength And Weakness
Own Strength And Weakness Of Oral Communication
Strengths Weaknesses
 Good command over English language.
 It is really cost effective and also
consumes time savvy as compared to
the written communication.
 Records cannot be maintained.
 Not easy to control.
 Not possible to held discussions all the
time.
3

 Here, discussions can be held any time.
 More appropriate and flexible.
 Immediate feedback can be given as
well as taken.
 A lot of distractions and interruption of
people over here.
 Less authentic.
Own Strength And Weakness Of Written Communication
Strength Weakness
 Having knowledge of Ms- excel.
 Having good knowledge of making
drafts either in case of mail
conversation.
 After studying any data, action is been
taken.
 A long time is wasted / invested in
preparation of the reports.
 Lacking good writing skills.
The oral and written communication both plays a crucial role at their respective places.
On the one hand where oral communication is easy to make written takes a lot of time and also
lot of resources also gets involved in it. In my opinion, Oral communication should be avoided at
the workplace where necessary and along with this focus should be laid on the written
communication. Written communication helps in making the proof available. Until and unless,
there is no proof of communication in the written format communication cannot be considered as
effective (Korhonen and Kaidalova, 2015). Also, where on one hand, oral communication is
considered to be less authentic, written communication is completely authentic by the score of, a
person is having the proof and all those evidences that can be shown as a solid proof before
everyone whether at the workplace or other than the workplace.
In my opinion, oral communication is best suited for those events, where there is informal
work culture and leniency within the organisation. An organisation like Sports Love, is not
encouraging the oral communication instead, they are laying more focus on the written
communication. Written communication facilitates proof. Although, its quite rigid and inflexible
but, is not giving birth to misunderstandings and other things in the organisation among the
4

people. Other than this, in oral communication, a lot of attentiveness and focus is required on the
part of receiver, I.e. receiver is required to be focused on the information being given. Use of
oral communication is found more and more in case of legal work except in case of investigation
(Ragas, Uysal and Culp, 2015). So, at last I would like to say that, written communication is
much better than the oral communication. Because, in this case, the information is being
presented in the accurate manner and also the authority is also delegated in the proper manner in
the written format.
CONCLUSION
The project report concludes in the respect of, policies and the principles that should be
adopted by the HR director of Sports Love in order to improve the communication that is
prevailing in the company. Further the assignment lays its focus on the general characteristics
and features of the effective listener and effective speaker in the respect of participants that are
working over there. In the last, the report ends up by focusing on the strength and weaknesses of
self and that too in respect of the oral and written communication in enterprise.
5

REFERENCES
Books And Journals
Altberg, E., and et. al., YellowPages com LLC, 2015. Systems and methods to provide a
communication reference in a representation of a geographical region. U.S. Patent
9,208,496.
Alvarez, J. L. ed., 2016. The diffusion and consumption of business knowledge. Springer.
American Speech-Language-Hearing Association, 2016. Scope of practice in speech-language
pathology.
Gilchrist, A., 2016. Industry 4.0: the industrial internet of things. Apress.
Holden, N., 2016. Economic Exchange and Business Language in the Ancient World: An
Exploratory Review. InThe Palgrave Handbook of Economics and Language (pp. 290-
311). Palgrave Macmillan, London.
Korhonen, J. J. and Kaidalova, J., 2015, July. Enterprise modeling facilitating business and IT
alignment along the social dimension: stakeholder intentions for model-based
communication and coordination. In Business Informatics (CBI), 2015 IEEE 17th
Conference on (Vol. 2, pp. 1-8). IEEE.
Ragas, M. W., Uysal, N. and Culp, R., 2015. “Business 101” in public relations education: An
exploratory survey of senior communication executives. Public Relations Review, 41(3),
pp.378-380.
Ruesch, J., and et. al., 2017.Communication: The social matrix of psychiatry. Routledge.
6