Business Communication Challenges and Cultural Influence in Sri Lanka

This report analyzes the challenges of effective business communication, particularly within the context of a hotel chain in Sri Lanka facing recovery and promotion efforts after a terrorist attack. It identifies key barriers such as language differences, linguistic problems, and cultural variations, emphasizing the need for managers to adapt communication strategies. The report highlights strategies like using simple language, maintaining a clear organizational structure, and fostering cultural awareness to overcome these barriers. It stresses the importance of understanding employees' cultural backgrounds to promote effective communication and negotiation, ultimately aiding in business recovery and promotional activities. The report also references the need to promote new resorts by communication to attract people and shares information effectively.

BUSINESS COMMUNICATION
INTRODUCTION
Business communication is important concern for organization. Through this
process members of business share information with each other and manager
promote their services and products. Sri Lanka is a tourist destination but
terrorist attack on luxury hotel in Sri lanka. Director of hotels and resort has aim
is recover situation as earlier within three to six months and it also want to
open new resort. For promotion of new resort business communication is
important. This report will be cover challenges to effective communication,
strategies for overcome barriers and awareness of cultural influence on
communication.
Director recover situation after terrorist attack and promote
new resort through communication but many problems and
challenges has to face by director in effective communication
with people. Like:-
Linguistic problem: - It is a major barrier to effective
communication because different region has different
language. Manager of beacon beach hotel use communication
to recover of situation as earlier after attack by terrorist. It
also faces problem in promotion of resort because through
communication it cannot attract to them due to this barrier.
this thing create issue in share information about their new
hotels and resort because language is the main tool of
communication.
Cultural barrier :- It also barrier to effective
communication because different director of hotel chain of
Sri Lanka has need to communicate with different people for
promote of resort and attract to them. But it has need to
interact with people according to their culture because
different culture has various words and meanings.
challenges to effective communication.
strategies for overcome barriers.
. Many strategies use by managers of beacon beach hotel for overcome and prevent
barriers to effective communication because it recovers situation as earlier after
terrorist attack. Strategies use by manager to promote their new resort so it use
strategies like: -
Use simple language: - Simple and common language use by manager for
attract to people and recover situation of beacon beach hotels in Sri Lanka that
means if it use simple language according to people of every region that they
understand easily. So This strategy helps in communicate and share information
effectively to promotion of resort.
Simple organizational structure: - For effective communication as well as to
overcome the barrier, director of hotel chain in Sri Lanka make simple structure of
organization that means it do not make complex structure. Mangers make structure
of organization with less Hierarchical level so it helps in flow of communication
smoothly and promotion done effectively because people attract and situation easily
recover.
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CONCLUSION
From above study it has been summarized that business
communication helps in understanding and sharing
information of business effectively. Organization uses
this process to motivate employees and promote
business and effectively understand other concerns. For
promoting products and services communication is
important. This report concluded barriers to
communication and strategies to overcome the barriers.
Cultural influences were included in this report and it
useful in negotiation and communication to promote the
business.
REFERENCES
Pearson, R., 2017. Business ethics as communication ethics: Public relations
practice and the idea of dialogue. In Public relations theory (pp. 111-
131). Routledge.
Coombs, W.T., 2015. The value of communication during a crisis: Insights
from strategic communication research. Business Horizons. 58(2).
pp.141-148.
Putman, J.R. et.al., 2015. Communication application server for converged
communication services. U.S. Patent 9,015,297.
Awareness of cultural influences on communication and negotiation.
Cultural awareness is very important for effective communication and negotiation in business. Through cultural
awareness negotiation and communication improve and those things attract to people. According to awareness of
cultural influence manager has need to understand needs and wants of employees to provide satisfaction (Putman,
2015). Cultural awareness is also important for effectively communicate because different region has different words
and meanings. So director has need to understand and aware about employees’ culture to motivate them and it is also
useful in promote their business.