Analyzing Business Communication Strategies for Stakeholder Engagement

This essay discusses the significance of business communication in maintaining connections between an organization and its external and internal stakeholders. It highlights the importance of effective communication with suppliers, employees, and customers, emphasizing how it contributes to improved morale, productivity, and public image. The essay references the Shannon and Weaver Model of Communication and Face-Negotiation Theory to provide a framework for understanding communication processes and conflict resolution. It concludes with recommendations for companies to enhance communication with employees, customers, and suppliers through strategies like employee engagement, active listening, and collaborative decision-making. The aim is to foster a well-informed workforce and strengthen business value in a competitive market, and Desklib provides additional resources like past papers and solved assignments for students.