Strategies for Effective Business Communication in a Global Context

This presentation analyzes business communication strategies within a multinational organization operating in various countries. It examines the importance of effective communication at all levels, focusing on social media use, customer feedback management, and intercultural communication challenges. The presentation identifies issues such as ineffective social media strategies, the need for centralized customer feedback platforms, and the impact of cultural differences on communication. It offers recommendations including honest and accurate social media practices, crisis management plans, and activities to expose employees to different cultures. The presentation emphasizes the vital role of communication in organizational control and direction, stressing the need for effective communication between subordinates and superiors and the importance of addressing public responses and feedback to ensure growth and success. The study concludes by highlighting the benefits of business communication and its role in improving inter-departmental relations and faster execution within the team.

Effective Business
Communication

 1. a. Description of the organization:
 The following presentation is intended to
understand business communication taking
place at multi-national organization that
have their operations in various nations like
Australia, Oman, Vietnam and Nigeria. The
main task of the company has been
distributing and manufacturing various
agricultural tools to different international
and national clients.
1. Introduction

 1.b. Exigency of the topic:
 Here, the manager is asked to develop
strategies and planning to improve their
communication power at all the levels.
Here, the study is done on reviewing
academic researches and case studies with
providing evidences and examples (Tuleja,
2016).

 1.c. Preview of presentation:
 The present situations of businesses are
investigated from the view-point of different
issues. This includes intercultural
communications, customer feedbacks and
social media (Ribeiro, Cunha & da
Silva,2015).

1.d. Thesis:
The research intends to establish
 communication in international relations
 communication in publicity
 communication in personal life
 communication in industrial relation
Apart from this there are various limitations of
this study. They are
 Impersonal perception.
 No discussion on security issues.
 Difficulties to train employees.

1.e. Transition to the next section:
 The scope of this study has been so
widened that all the essential points cannot
be covered here. However, the presentation
has tried its best to highlight all the possible
business communication needed for the
company and its people.

 a. Ineffective use of social media:
 The social media has been consisting of four
efficient factors empowered with bad
behavior particularly against companies.
There have been examples of McDStories
disaster. Here, the customers have been
sharing various negative stories about the
company comparing it with Twitter (Anders,
2016).
2. Analysis:

 The key strategy has been to create proper
social strategy of the brands. For example
in the case of McDStories, there have been
various results of improper planning. These
are assimilated with brand perception.

 Various startups and businesses have
invested at content marketing initiatives in
aggressive way. It has included SEO
optimization, competitive researches and
has been aware of search rankings and
keywords (Gimenez, 2014).

 b. Feedback from clients
 Managing the feedbacks:
There are various customer feedback
managements. They must have centralized
platforms to manage and gather all those.
This can be done by CRM or Customer
Relationship Management Platform has
come into play.

 Using Feedbacks:
These are used to improve present
products and services. Here the customers
have revealed that what they have needed.
This can be listened to find out how they
have been making improvements to assure
to solve problems for them.

 Using feedbacks:
The customer feedbacks are required
to apply to business so that the customers
have been seeing feedbacks getting
addressed to know what they have heard.