Strategies for Effective Business Communication in a Global Context

This presentation analyzes business communication strategies within a multinational organization operating in various countries. It examines the importance of effective communication at all levels, focusing on social media use, customer feedback management, and intercultural communication challenges. The presentation identifies issues such as ineffective social media strategies, the need for centralized customer feedback platforms, and the impact of cultural differences on communication. It offers recommendations including honest and accurate social media practices, crisis management plans, and activities to expose employees to different cultures. The presentation emphasizes the vital role of communication in organizational control and direction, stressing the need for effective communication between subordinates and superiors and the importance of addressing public responses and feedback to ensure growth and success. The study concludes by highlighting the benefits of business communication and its role in improving inter-departmental relations and faster execution within the team.

Effective Business
Communication

 1. a. Description of the organization:
 The following presentation is intended to
understand business communication taking
place at multi-national organization that
have their operations in various nations like
Australia, Oman, Vietnam and Nigeria. The
main task of the company has been
distributing and manufacturing various
agricultural tools to different international
and national clients.
1. Introduction

 1.b. Exigency of the topic:
 Here, the manager is asked to develop
strategies and planning to improve their
communication power at all the levels.
Here, the study is done on reviewing
academic researches and case studies with
providing evidences and examples (Tuleja,
2016).

 1.c. Preview of presentation:
 The present situations of businesses are
investigated from the view-point of different
issues. This includes intercultural
communications, customer feedbacks and
social media (Ribeiro, Cunha & da
Silva,2015).

1.d. Thesis:
The research intends to establish
 communication in international relations
 communication in publicity
 communication in personal life
 communication in industrial relation
Apart from this there are various limitations of
this study. They are
 Impersonal perception.
 No discussion on security issues.
 Difficulties to train employees.

1.e. Transition to the next section:
 The scope of this study has been so
widened that all the essential points cannot
be covered here. However, the presentation
has tried its best to highlight all the possible
business communication needed for the
company and its people.

 a. Ineffective use of social media:
 The social media has been consisting of four
efficient factors empowered with bad
behavior particularly against companies.
There have been examples of McDStories
disaster. Here, the customers have been
sharing various negative stories about the
company comparing it with Twitter (Anders,
2016).
2. Analysis:

 The key strategy has been to create proper
social strategy of the brands. For example
in the case of McDStories, there have been
various results of improper planning. These
are assimilated with brand perception.

 Various startups and businesses have
invested at content marketing initiatives in
aggressive way. It has included SEO
optimization, competitive researches and
has been aware of search rankings and
keywords (Gimenez, 2014).

 b. Feedback from clients
 Managing the feedbacks:
There are various customer feedback
managements. They must have centralized
platforms to manage and gather all those.
This can be done by CRM or Customer
Relationship Management Platform has
come into play.

 Using Feedbacks:
These are used to improve present
products and services. Here the customers
have revealed that what they have needed.
This can be listened to find out how they
have been making improvements to assure
to solve problems for them.

 Using feedbacks:
The customer feedbacks are required
to apply to business so that the customers
have been seeing feedbacks getting
addressed to know what they have heard.

 Problems to appreciate cultural values:
 Communication problems are been often
derived from the difference in values taking
place in different cultures. Here, for
example, the cultures of Mediterranean,
Asian and Latin American had been making
communication through facial expression
and different voice tone and words.

 Dressing at workplace:
 At various countries, their women have
been avoiding sleeveless tops short skirts
and lower sized necklines. Again in Japan
conservative business suits with dark colors
are needed to make out the best impression
(Dai,2014).

 Moving face-to-face:
Offenses can take place through
meeting foreign clients face to face. In
Japan, the people bows instead of shaking
hand. This is done till the other people have
been offering their hands.

 a. Recap main points:
 Business communication has been a complex idea. However, it has been
helpful to bring various satisfactory factors for the chosen multinational
company. As any organization has built any suitable communication form
it is beneficial from better inter-departmental relations, more clarity, and
faster execution within the team. The organization has needed to choose
their favorite form of business communication and get ready to develop
their company’s improvement.
 The presentation has showed that collecting of customer feedback is an
integral part of business process. Here getting positive and reverse
feedbacks have been vital in the same way. This study has helped to
understand that getting feedbacks are useful for the team to understand
the clients better. Hence it is seen from the above analysis that some of
the comments of social media have provided easy solutions such
confusion about over-pricing and technical faults having event
registration.
3. Conclusion

 b. Recap thesis:
 Communication has played a vital role regarding
control and directing people in organization. The
given organization must have effective
communication between their subordinated and
superiors. This has been helpful for their growth
and success of organizations. There must not be
any gaps in communication within the agency.
Then they should handle those posts with effective
public responses and feedbacks. The main reason
behind this is that the data has been helpful for
various people having the same question.

 c. Transition to the recommendations:
 Here active involvement has been an
intensive acquisition and various mergers
has displayed that business communication
is very advantages. These have been often
hard and missteps in employee
communications have broken the deal. For
instance, American business has witnessed
growth after several years of their “non-
zero” movement.

 5.a. Issue of Social media:
 The businesses must be honest and
accurate
 The businesses must be aware of their
audience and sensitive and respectful
regarding the content they share and create
 The business must maintain confidentiality
4. Recommendations

 b. Getting customer feedbacks:
 Preparing and pre-approving social posts:.
 Creating a FAQ page:
 They can have a crisis management plan:

 c. Intercultural issues:
 Running meetings in order to expose
employees to different other cultures
 Conducting activities demonstrating how
dependent people have been on language
 Providing tips, techniques and workshops to
communicate effectively to cross-cultural
working environments

 Anders, A. (2016). Team communication platforms and emergent social collaboration
practices. International Journal of Business Communication, 53(2), 224-261.
 Gimenez, J. (2014). Reflections of professional practice: using electronic discourse
analysis networks (EDANs) to examine embedded business emails. In Innovative
methods and technologies for electronic discourse analysis (pp. 327-345). IGI Global.
 Ribeiro, S., Cunha, S., & da Silva, M. M. (2015). Language Tools: Communicating in
Today's World of Business. Teaching English with Technology, 15(2), 67-80.
 Dai, Y. (2014). Comparing Discussion and Lecture Pedagogy When Teaching Oral
Communication in Business Course. Research in Higher Education Journal, 22.
 Lauring, J., & Klitmøller, A. (2015). Corporate language-based communication
avoidance in MNCs: A multi-sited ethnography approach. Journal of World Business,
50(1), 46-55.
 Burke-Smalley, L. A. (2014). Using oral exams to assess communication skills in
business courses. Business and Professional Communication Quarterly, 77(3), 266-280.
 Tuleja, E. (2016). Intercultural Communication for Global Business: How leaders
communicate for success. Routledge.
 Jackson, D. (2014). Business graduate performance in oral communication skills and
strategies for improvement. The International Journal of Management Education, 12(1),
22-34.
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