Effective Business Communication Strategies: A Presentation

This presentation analyzes the critical role of effective business communication for organizational success. It begins with an attention-grabbing statement emphasizing the importance of communication in business and then explores a case study of a company struggling with communication across various channels and stakeholders. The presentation highlights issues such as ineffective social media use, lack of customer feedback, and intercultural communication challenges. It then delves into recommendations, including formulating a targeted social media strategy, implementing feedback mechanisms, and fostering intercultural understanding within the workforce. The presentation concludes by reiterating the importance of effective communication, social media, and intercultural harmony for maintaining a successful and healthy business environment. The recommendations are centered around improving communication in social media, feedback collection, and intercultural understanding to enhance business performance and customer and employee retention.

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Introduction
Attention Grabbing Statement
Most of the businesses that fail, fails because of the lack of communication, within or
without. Therefore it is imperative for the businesses to maintain proper communication. The
presentation will give some outlines and directions about ideal business communication methods.
Relating the topic to the Audience
Slide 2- Business communication is the process a business communicates with its
stakeholders. Ofcourse effective communication is the factor that will lead to better business.
The opposite will happen in the case of ineffective communication. Here a case study has been
presented about a company that is present in multiple countries and how it can lead to better
communication with its stakeholders.
Thesis Statement
Slide 3- The case study organization has been highlighted in this study as struggling to maintain
an effective communication within and outside of the organization. The topic is chosen because
communication is of utmost value in business and is a solution to many issues that could arise, if
there is an absence of the effective practices of communication.
Body
Slide 4- However, in recent times the company seemed to have struggled to maintain the
effective communication practices at the variety of channels with the types of stakeholders. The
business has struggled to correlate its activities with customers on the types of media sites like
blogs, wikis, and social networks. This has hampered the sharing of knowledge, effective

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management of knowledge base and so. The communication had hampered to the extent that it
also failed to receive the feedback of clients on the quality of service and any further
improvement. The interrelationship between the internal stakeholders had also suffered due to
the ineffective practices of intercultural communication. It has created an environment where
organization people have lost the trust and also misunderstand each other.
Slide 5- The report is strictly confined to understand the significance of effective business
communication with the help of valuable articles. The study is in the reference of the case study
company. It covers the three different problems which are the consequences of one identified
issue the ineffective business communication.
Slide 6- The following issues have cropped up which is harming the business of the company in
a great deal. Ineffective use of social media, feedback, and the consequent development of
misunderstanding has made it difficult for the business to hold its goodwill.
Slide 7- These three mode issues of communication have been the areas where the business have
been ineffective. Changing the communication process in these three areas can improve business
performance of the company.
Slide 8- Social media sites are now a very good resource to be in constant communication with a
wider audience who may or may not be the customers. This is also a very good resource to share
some important happenings, so that, customers are informed on the activities. This helps to
deepen the bonding of trust between customers and the employers. The trust deepens because
customer feels valued by knowing that employers are in constant concern for their audience

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Social Media can discover customers and help to reach to much more individuals. This
means that brand awareness is created and thousands of customers using the product but not
aware of the brand initially, gets to know the brand.
Social media gives a bit of knowledge into what the gathering of people does the employer has.
Becoming more acquainted with the gathering of people that one have, can enable to find
innovative approaches to contact them through promoting or substance. Catering and focusing to
this degree will prompt expanded conversions.
Employers get to know the areas which the customers have disliked. Such information or data
could not have been attained if social interactions were not there. The negative comments can be
resolved in future by working on it effectively.
Slide 9- Feedback is very important to maintain a learning organizational progress and to remain
competitive. It is quite easier to get the feedback from employees in one single branch of the
company; however, it is bit challenging to get it from every single branch. It is even more
challenging to get the feedback from customers. The social media sites do not just allow getting
the feedback from customers but, also the wider audience that may not be the consumers of a
particular product or service. Hence, it provides the opportunities where customers and the
audience can actually engage with their chosen brand and exchange a few of views. Customer
can share their delights or the frustration for a product. Employers can involve in further
communication to know in details the actual issue. In this way, useful data is generated which is
of huge importance for a sustainable business practice.

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Slide 10- In large companies across the world there are people from all around the globe working
together. The cultural differences sometimes give rise to complications within the companies as
the understanding about various management issues is different across culture. This can be
understood by analyzing the Hofstede model. Teams of different people having different
language backgrounds, religious beliefs, values, customs, working habits, and lifestyle work
together in the same workplace, this is bound to create some differences. However if intercultural
communication be established properly among the employees and with the customers, there is a
vast potential of tapping business from areas which are not explored as of yet by the company.
Recommendation and Conclusion
Slide 11- To deal with the present challenges in communication, the following recommendations
can be suggested to the company. The company operates in countries like “Australia, Vietnam,
India, Oman, and Nigeria”. This makes the target population highly diversified. The target is also
the population who are engaged in agricultural activities. In Australia the people who are
engaged in agricultural activities use social media in high rate, in India that rate is lower and in
Nigeria the lowest. Therefore The Company must formulate a social media strategy that will
include the regions where social media usage is high and people related to agriculture often use
these sites.
Customer feedback can be received through social media, company website, through the sellers
of the equipment’s, and through direct contact means such as phone calls, emails, and letters.
Apart from that the company can also use surveys and census to understand the need and
requirements of the customers

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, inter cultural communication is important both in case of customer retention and in employee
retention. This company operates in countries which have very diverse population. The faith,
customs, traditions, religious beliefs, lifestyle and culture in all these countries are radically
different. The company needs to incorporate people from these all areas into its workforce in
order to understand the need of the customers in all these regions.
Slide 12- The conclusion can be drawn at this point by stating that effective communication is
one of the most important aspects of a successful business. Social media is the most important
tool in today’s digital world to expand and publicize the business. Through social media
platforms feedbacks can be received. And within the organisation intercultural communication
and harmony is of utmost importance to maintain a healthy work environment.
Thank You!