Analyzing Communication Strategies: Info Clean and STM Building

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This report provides a comparative analysis of the communication strategies employed by Info Clean and STM Building Services, two Australian companies operating in the cleaning services sector. It examines the nature, concept, and theories of communication, highlighting the differences in communication effectiveness between the two organizations. The report details how Info Clean's effective communication strategies have enhanced its company image, while ineffective communication at STM Building Services has had a detrimental impact. It explores the importance of communication in various aspects of business, including planning, coordination, motivation, and control. Furthermore, the report references literature highlighting target communication and the evolving media landscape, emphasizing the significance of digital and interactive communication methods in modern business environments. The analysis underscores the importance of a well-defined communication network, feedback mechanisms, and clear, understandable messaging for organizational success.

COMMUNICATION
Contents
1. Introduction............................................................................................................................... 1
1.1 Meaning of Communication................................................................................................1
1.2 Effective Communication..................................................................................................... 1
1.3 About Info clean company...................................................................................................2
1.4 About STM building services................................................................................................ 2
1.5 Aim of the report.................................................................................................................2
1.6 Scope of the Report.............................................................................................................3
2. Discussion..................................................................................................................................4
2.1 Nature of communication:...................................................................................................4
2.2 Concept of communication..................................................................................................4
2.3 Theories of communication................................................................................................. 4
3. Comparison between Info clean and STM building services......................................................5
3.1 Effective communication in Info clean.................................................................................5
3.2 Ineffective communication in STM Building Services...........................................................5
4. Why communication is increasing the image of company. (Info clean).....................................6
5. Why communication is damage the image of company.(STM Building Services)......................6
6. Conclusion................................................................................................................................. 6
7. Reference................................................................................................................................... 7
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COMMUNICATION
1. Introduction
Communication can be said the lifeblood of any business. It has its own importance in all
situations, for example In a country, in an organization, in a society, In a religion and in a family
cultural also. The secret behind any successful organization is many time goes to the
communication process. In this Era the globalization has taken place. Globalization means to
integrate the country's economy with world economy, so what is most business the
organizations have need for effective communication across the country. It is not possible that
every organization can use the modern techniques very early, so they have to cultivate good
and effective relationships in the organization. It is interesting to tell you about that today there
are many MNC's which organizing special program and training the employees regarding the
communication process. Effective communication increases the efficiency of employees and
creates a Motivational part for the production of new things. In this report we studied about
two Australian companies Info clean and STM Building Services (the communication process ,
2016)
1.1 Meaning of Communication
The clear meaning of communicate is ‘to share '. According to dictionary the communication
refers to the transfer of message to others. With the help of communication we can share our
ideas, thinking and mind views. But for a good communication the good mediator should be in
a proper channel. In communication process speaking is not alone enough, but listening also
important for a good communication system. Communication occurs in three ways:
 Visual
 Verbal
 Nonverbal (state, 2016).
1.2 Effective Communication
Effective communication helps the business to stable at correct place.
The image of an enterprise can mostly dependent on its efficiency of effective communication
with consumer and with producer. Sound relationships can be obtained with the help of
effective communication between employees and their Boss. In the environment of this rivalry
in the organization the atmosphere of friendliness is created by effective communication. So
effective communication helps in standing and producing the commercial products in an
efficient way. Effective communication helps the consumer to buy a new and affordable
product and on the other hand, it will also help to a worker in good working conditions.
1.3 About Info clean company
Info clean is an Australian company, which is situated in Sydney. It is headquartered at Surry
New South Wales. Its estimated revenue is $8.4 Million per annum. It’s a private independent
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COMMUNICATION
company. The punch line of infoclean is ''Better Commercial Cleaning''. The company deals in
safe working methods of cleanliness and new techniques of cleanliness. The employees working
in the company continually from 5 years. Infoclean is managed by Maicolinfante .Maicol has a
dynamic command on the company. He dutiful and loyal to his customers and as well as his
staff.Infoclean having the experience of 10 years in its service.This company is dealing with
 *Office cleaning
 *Industrial cleaning
 *Shop and retail cleaning
 *Banks and financial institutions cleaning
 *Medical centers and surgery cleaning (infoclean, 2012) (infoclean, 2012)
1.4 About STM building services
The managing director of STM Building Services is Mukti Roka. The company stresses on
improving the environment of the business. It is also an Australian company. The company is
always emphasis on client's need and their objectives. STM building services is specialized in
cleaning services. It helps the business in improving the environment. It helps to solve the
problems regarding contaminates, environmental variance and health problems. It deals in:
 *Building cleaning
 *Commercial cleaning
 *Health care facility cleaning
 *Maintenance cleaning (stmbuildingservices, 2015)
1.5 Aim of the report
Without the aim of report, it is not considered complete. The aims of the report are as
following:
 *Creating awareness among the people regarding communication
 *Clearing the concept of effective communication
 *Impact of good communication system by comparative analysis
 *Discussion about the essential requirements of effective communication.
 *Explanation about the reasons of why communication increases the company's image
and why communication decreases or damages the company's image.
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1.6 Scope of the Report
The scope of this record is written as follows:
 Part of human life: Every human is dependent on communication for exchanging views
and ideas from morning to evening. No one can survive in his life without the
practicability of communication. Everyone has needed to exchange his thoughts and
plans.
 Need in society: Man is a social animal. So he lives in society.During his life and Society
he has to share many of his sorrows and enjoy full moments with his friends colleagues
and relatives. So we can see communication assistance in social binding.
 Necessity in state affairs: In the absence of communication a state cannot be
established. There are many divisions, district officers institutions and they have to
performed their own activities. The state government can control the functioning of the
States by using different methods and ways of communication. With the help of
communication this big world comes to a small village.
 Assisting the business Enterprises: Secret and essential information regarding the
business policies and procedures can only be formulated with the help of proper
channel of communication. Effective communication is truly related to every aspect of
business like service purchase and sale distribution system and exchanging system.
 Helpful in motivation: A good communication always helps in motivating the workers
and getsthe manager work done. With the help of proper channel of communication an
organization can achieve its objective and Expectations by bringing the clear-cut idea to
their employees.
 Powerful control: Communication helps the organization to keep a watch over the
workers and employees. The clear cut objective with effective communication helps the
employees to reach their target.
1.7. Literature Analysis
According to Winer (2012), to make a success story in the business market, target
communication is a quintessential step, especially for small business. “Target communication”
is the way of determining the suitable audience and ensuring that the company’s message
reaches audience so as to boost the sales, enhancing the brand equity, and minimize wasteful
efforts. Organizations have begun tailoring their message with reference to both target
audience and business. The paper highlights the changing canvas of media of marketing. In the
late 90s, the use of Internet was started in advertising. It reduces the use of traditional
marketing tools, such as television, print, outdoor, and radio.
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COMMUNICATION
In addition to this, the giant organizations are searching some new media categories and
shifting their funds into them. For instance, in 2006, Procter & Gamble spent nearly $3.5 billion
over ‘measured’ advertising (Winer, 2012). The paper highlighted that nowadays, marketers are
more into behavioral targeting i.e., development of personalized messages based on day-to-day
activities. There are many ways of communication, namely TV, print, radio, outdoor. In the
discussion, the two main characteristics of modern media are given i.e., digitalization and
interactivity. The paper has bifurcated the modern ways of communication into three groups:
intrusive, non-intrusive, and user-generated. In intrusive media, the target is to interrupt the
customers through advertising. Examples of this type of media are: Internet advertising,
product placement in Advergames, and m-commerce.
Non-intrusive media is that type of communication where the customer chooses to get the
advertisements. Example: Social networking sites, podcasting, viral marketing, etc. User-
generated media are those where the customer intentionally develop the communication.
Example: blogs, online posts, ratings, recommendations, etc.
As per the paper of Ryan, (2012) Infoclean and STM Building services are working on the
cleaning solutions platform but there are some differences in the functioning area of
companies. Infoclean is providing the services on banks and medical centres as well as surgery
room cleaning while STM Building services are not available in this sensitive area of cleaning.
STM Building services are one of the pioneer companies in this segment and in the market since
15 years but they have not able to progress as fast as Infoclean progresses which are only 10
years older and outreached to its clients on a very rapid pace (Ryan, 2012). This all happened
because of the effective marketing strategy of Infoclean.
As per the paper, there are also significant differences between the market communication
strategy of Infoclean and STM Building Services. Both the companies are efficient in providing
the cleaning solutions and have penetrated deeper in their operational area of business. Since
both the companies are dealing in different segments so their communication strategy is also
different from each other. Infoclean has been advertising extensively in the different industrial
publications and magazines to reach to their target customers while on the contrary, STM
Building services are showcasing their cleaning products and techniques in different commercial
exhibitions and trade fairs. It has been seen that communication strategy of the Infoclean is far
stronger than SM Building services. Infoclean is widely present in the social media while SM
Building services are negligibly present in this platform. STM Building services is focusing more
on traditional media of advertisement such as newspapers, journals etc and lacks in the social
media communication. Infoclean is approaching its customers directly via emails, online surveys
etc. and the majority of the customer is converted into business clients by these cost saving and
more effective communication techniques. Infoclean has significantly gained by this method.
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2. Discussion
2.1 Nature of communication:
Any action always based on communication. Communication helps in an organization for an
activity. Every plan is facilitated by effective communication. So we can say communication is
too much essential for planning. Communication helps in coordinating the attempts of all
people means teamwork in the organization.
2.2 Concept of communication
The concepts of communication are given as under:
 Attention: The message of communication is so constructed that it should attract the
listener and ensures the action. Ability of a manager to draw the attention of his
employee that what he is telling.
 Communication network: Proper channel is essential for communication process.
Indefinite network is constructed by the manager’s .In an organization this network
helps a lot for communication. The effectiveness of communication is dependent on the
sources of proper network.
 Feedback: Always care for the response which is given by the receiver. Feedback is
essential part of the communication. Feedback is important in written communication
as well as in oral communication also.
 Economical: The Vague and unnecessary things are increase the cost of the
communication system. The selection of communication medium or sources or channel
should be efficient and accurate.
 Integrity: The concept of integrity tells that with the help of communication effort of an
organization always integrated.
 Adequate and consistent: The message of the communication should be informative
and complete. Inadequate and fake message always create a confusion and inefficiency
in the organization.
 Understandable: It means that the communicator should use a language which is
understandable by all type of persons. Unclear message always create confusion among
the workers (Vicky, 2015).
2.3 Theories of communication
Theories helps us to understand the experiences of communication, study the behavior of
communication, all situations of communication and the channels of communication.
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 ACT theory:This theory tells us that man has to perform various activities and a human
has to considered many steps and process. So this theory gives us many models.
 Cognitive dissonance theory: This theory claims that a human brain have power to
avoid many Tensions and disorders by using various methods of happiness.
 Gatekeeping theory: According to this theory, the communication process take place
with the help of gatekeeper .So gatekeeper can decide that what message should be
conveyed to group and what message should not .so the gate gatekeeper should reduce
the insensible and unwanted messages.
 Cultural identity theory: Communication helps us to introducing the new culture and
customs.
 Modernization theory: This theory tells that communication always developed the
economic and socialistic system of an economy .So the changing various and changing
thinking system for modernization of the countries (communication theory, 2016).
3. Comparison between Info clean and STM building services
3.1Effective communication in Infoclean
 Fine language: The Company always used a fine and clear language, which is
understandable by all persons.
 Good behavior: It is noticed that workers and employees always shows a good
relationship between them. Seniors are not dominating the juniors.
 Accurate form of Hierarchy: The process of communication in the management
hierarchy is very comfortable. There is no personal biasness in the communication
process.
 Style of presentations: Presentation styles in the meeting are very attractive. It make
easy to follow the message very clearly.
 Personal values: The company is very careful about the personal attitudes and moral
values of a person. So it make communication very easy and convenient.
So these are the reason, why communication is very effective and working in the infoclean
company (fort, 2017).
3.2 Ineffective communication in STM Building Services
 Response:Record shows that communication in this company is hindered by undesirable
reactions and negative response.
 Absence of feedback: There is no feedback in the employees and seniors.
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COMMUNICATION
 Overcrowded: But the atmosphere of communication is very overcrowded. No message
is conveyed conveniently.
 Status problem: Connection is never got successful, if there is a problem of status.
Personal judgments are responsible for this.
 No clear massage: It is noticed that the Communications system is not
transferredproperly by the seniors .They gave no clear message to their subordinates.
So in this way the communication is not working properly in the STM building services.
4. Why communication is increasing the image of company. (Infoclean)
 Goodbehavior with seniors and juniors, helps to proper communication so this will
enhance the efficiency of the work.
 An understandable language helps the communication a lot to act upon.
 The employees follow the concise message very soon so this will increase the working
efficiency of the workers.
 In the oral communication the eye contact plays an important role. It will increase the
moral of the employees.
 A good listener is essential part of the communication .This would create better
understanding and relationship between the employees and their seniors .So it will
helpful for a business for high profitability (infoclean, 2012).
5. Why communication is damage the image of company.(STM Building
Services)
 Company with Communications can make wrong order which may discourage the
customers. This miscommunication can result into legal problems.
 Inefficient communication in ordering and demanding will decrease the sale and
production of the company.
 Improper communication with the tax advisor may also increase tax liability of the
company which may cause damages to the organization.
 Sometimes the rumors which are also a part of communication can reduce the image of
the company (stmbuildingservices, 2015).
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6. Conclusion
Thus it is concluded that the communication process should be clear and concise. It can form a
serious hindrance in the activities of the business of a company. So necessary efforts can be
made to solve the problem of communication .In the absence of effective communication it will
affect the company as a whole. Manybusiness are damaged by improper communication .In this
report we can see the difference between STM building services and info clean company.
Infoclean company had got this reward due to the effective communication and touches the
heights of success.
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7. Reference
(2016). communication theory. www.cliffsnotes.com.
(2016). the communication process . businessjargons.com.
fort, t. s. (2017). 4 KEY CRITERIA FOR COMPARING COMMERCIAL CLEANING COMPANIES.
http://theservicefort.com.
infoclean. (2012). about infoclean. www.infocleansydney.com.au.
state. (2016). 3 Main Types of Communication. degree.astate.edu.
stmbuildingservices. (2015). About STM Building Services Business. stmbuildingservices.com.
Vicky. (2015). Communication: Meaning, Purpose, Importance and Principles.
yourarticlelibrary.com.
Winer, R.S., 2012. New communications approaches in marketing: Issues and research
directions. Journal of interactive marketing, 23(2), pp.108-117.
Ryan, S., 2012. When is a team a team?“Teamworking” and the reorganisation of work in
commercial cleaning. Employee relations, 34(3), pp.255-270.
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