Business Communication: Barriers & Strategies - CCCU Individual Report

This report identifies several common challenges and barriers to effective communication within a business context, specifically focusing on a company named Brit-tech. These barriers are categorized as physical, perceptual, emotional, organizational structure, and interpersonal. Physical barriers include employee hesitation to use public transport due to COVID-19 fears. Perceptual barriers involve fear of discrimination among unvaccinated employees. Emotional barriers stem from employees feeling more comfortable working from home, affecting their interest in returning to the office. Organizational structure barriers are related to a lack of social distancing and poor ventilation in the office. Interpersonal barriers arise from weakened interpersonal skills due to prolonged remote work, shaking employee confidence in working from the office. To overcome these challenges, the report suggests strategies such as encouraging employees to share ideas, maintaining social distancing, and understanding employee opinions to foster a more inclusive and productive work environment. The report references academic sources to support its analysis and recommendations.

BUSINESS COMMUNICATION
COMMON CHALLENGES AND BARRIERS TO EFFECTIVE COMMUNICATION
Physical barriers- Brit-tech is facing physical
barriers after calling their employees back to office
for 2 days. The physical barriers which have been
faced by the employees of the company are that they
are hesitating to use public transport and travel at
such times due to the fear of catching COVID.
Emotional barriers- The emotional barriers which
has been faced by Brit-tech is that employees feel
more comfortable on working according to their
schedule which is making them less interested to join
office again (Guffey and Loewy, 2021). Employees
feel they are more productive while working from
home which has been a challenge for the company to
get their employees to work in office.
Organizational structure barriers- The lack of
social distancing and poor ventilation has bene
another challenge which has been faced by Brit-
tech which affects employee interest in working
from office. As there are various measures
which must be followed while working from
office, employees do not feel safe and is less
convincing for them to join office.
Perceptual barriers- As some employees are not
vaccinated, they have fear of facing discrimination in
workplace which can also affect their understanding
and communication with others while working in
office. Such factors can create a negative impact on
the employee performance and interest in the
organization.
Interpersonal barriers- Due to working for home
for such long period, employees they have poor
interpersonal skills and such factors are shaking
employee confidence to work from office which has
been a challenge which is faced by Brit-tech.

EFFECTIVE STRATEGIES FOR OVERCOMING COMMUNICATION BARRIERS
Some of the effective strategies which can be followed by Brit-tech to resolve
communication barriers are outlined below:
Encouraging employees to share their ideas- As employees and Brit-tech is
facing challenges where employee is lacking confidence and emotional
barriers, such challenges can be overcome by encouraging employees to share
their ideas at workplace which must be followed as the safety measure while
working from office. Such practices will boost their morale and create positive
organizational culture.
Understanding employee opinions- By understanding employee opinion of
not getting vaccinated and understanding their beliefs will be helpful in
avoiding scenarios of discrimination which will aid in avoiding facing
perpetual barriers (Kalogiannidis, 2020). Such scenarios where employees can
feel accepted and be helpful in boosting employee morale and confidence
which will positively enhance their performance and interest in working from
office.
Maintaining social distancing- Through maintaining social distancing and
by ensuring that all employees are following the safety measures will be
helpful in avoiding and overcoming challenges of poor organizational
structure. Therefore, it will ensure employees to work back from office and
will also enhance their performance and productivity at workplace.
REFERENCES
Guffey, M. E. and Loewy, D., 2021. Business communication: Process & product. Cengage Learning.
Kalogiannidis, S., 2020. Impact of Effective Business Communication on Employee Performance. European Journal of Business and Management Research. 5(6).