Evaluating Business Communication Strategies During Covid-19 Era

This report provides an overview of business communication strategies, especially during the Covid-19 pandemic, which significantly altered traditional communication methods. It discusses various communication types, including verbal, non-verbal, written, and electronic, and their impacts in a remote working environment. The report also explores communication theories such as Communication Accommodation Theory, Cognitive Dissonance Theory, Expectancy Violations Theory, and Groupthink Theory, highlighting their relevance in addressing workplace challenges. Furthermore, it addresses issues like employee dissatisfaction and ineffective operations resulting from poor communication, offering solutions such as continuous team meetings and establishing feedback channels. The Q&A section reflects on presentation skills and areas for improvement, emphasizing the importance of detailed content and real-world examples. Ultimately, the report concludes that businesses must adapt to rapidly changing conditions and leverage technology to maintain effective communication and productivity.

Business communication

INTRODUCTION
Business communication is the process of sharing the information among the people
inside and outside a company. Effective communication can be defined as how an organisation
and employees interact in order to reach to the goal of the company. The main purpose of this to
enhance the practices of business management and leads to reduce the errors from it. All such
tasks of an business organisation depends upon the better interactions and this play a significant
role in influencing the company and ensuring better control to the business organisation. The
manager of the company also manage the activities which help the employees for carrying the
productivity phases and train to their new employees by which they can take the financial moves
in well defined manner.
MAIN BODY
Background
In the tough time of Covid-19, all the business organisation have found the various
methods for interacting with its users. Company can use the telecalling, telemarketing with
emails, third party functions and social media for video conferencing. There are various types of
communication such as verbal, non-verbal, written and electronic such as messages, telephonic
calls, emails and voice mails, hand written notes. They have various effects of such
communication than their face to face meetings. It is vital for the individual to implement the
company's strategy, training and advice as these are the permanent, recorded and simple to use.
There is no such issue in communication form as they are present in chronic covid state of affairs
or not. These are the suggestions which are not yet effects of specifications and this can be
applied in various conditions. People are altering the living standards in the time as when the
development is stopped and survival is in danger. In the precious, it is vital which is rather a
modifications. This has shown the personal meetings which are the appropriate ways for
communication. It is also known that with the huge impact of covid-19, it is not possible to
operate the meeting personally with the lack down & reduced the many business for the
company and many have closed the business.
Covid-19 pandemic is evolving the economy as fast rate by total methods for growing
physical distance while keeping the distance in the social relation and close the communication
when possible. In order to have the mass creativity for effective communication among the

members of society as the methods of performance of operations and they are running how to use
it. Communication among the company has changed after the flexible working. There is the main
change which occur in ways f techniques of communication, executives who many other have
introduced the relation in which the market has to target. Executives are the individual who is
providing the information about the strategy of the company, business and some new techniques
which are being offered by the company. The most efficiently executives make the better
communication to their employees in which the company is more successful. Good business
executive influence the workers with better communication.
Linking theories
Each and every business is having its own way of business and operations in which the
employees are linked to follow the overall instruction. This also makes the structure of an
business organisation which is easy for the workers. This also execute the various approaches of
communication. This respective study of this field also called as the theories of communication
which includes the market orientation, loyalty of customers and performance of business and its
communication among the staff.
Different theories-
 Communication accommodation theory- This is the theory which explained the
behaviour of the people in which they are talking. This particular theory is based on the
basis of how the workers adjust the certain communication style as they are
communicating to each other. Certain approaches helps in having the efficiency in
context to the market orientation, consumer loyalty and the overall performance of the
company.
 Cognitive dissonance theory- It is the theory which explains that the metal health of the
employees also gone through certain phased as they experience guilt stress for decision
making, various other factors. Executives use it for eliminating the certain challenges
which are occurring within the business.
 Expectancy violations theory-This is the theory which is used by the employees in
order to communicate the rules and regulation which are violated. Executive must have
the better word with the employees by which they do not feel any violation.
 Group think theory- this is the theory which is being used when committed groups
which are failing in managing the certain issues that are growing in the given concern.

This also implies the workers to avoid the share of ideas and thoughts which are not
perform well.
It is very vital for the company to have the internal communication for nay given
business which are successful and in absence of certain programs of employees among the
workforce and senior management.. this leads to have certain issue for the company which are
given below:
 getting workers turns over the dissatisfied employees will add in context to the poor
communication.
 Bad communication service can not leads to operate together in unlined style as the
employees and the executives and senior and management leads to have ineffective
operations.
 Bad media out look & good will loss for the bad operations or the treatment of the
employees in relation which leads to have the legal cases or the negative impact on the
brand image of the company.
Solutions example for issues
There is the best way for effective actions of human within the company and they are
making sure that they leads to meet for talks and meeting in the employees. This is vital in order
to act such as personal and professional aspects.
My own solutions
An executive must make the better choice as they meet the employees and the team in
possible in continuous basis. In order to have the effective communication they ensures the
working of team with better communication. Solution to employees is that they must ensures the
disgruntled employee or workers whose voice is not listed and lost within the company which
will leads to protests and have the legal complications.
Solutions for workers must be integrated with the top management as they do not
satisfied the employees who is concern which are not raided which leads to have the
discontinuation. In order to have the feedbacks of the workers, proper channels must be made in
every business organisation.
Q n A

What went good in presentation and why
During the presentation, my skills of communication has been improved and I get to
know how to be effective is speaking than before. By ensuring and making a relay a necessary
documents and details as it is vital ability for the people to have the world of business
irrespective of the business unit or department.
Improvements needed
According to the criticism get through the feedback, it is the process of the presentations
as it is very clear which is related to the improvement which needs to made in subject matter and
way of delivering in certain details:
This respective analysis is being done for making such content for presentation which
would have been more in detailed by the more real world examples. This was delivered for
analysing the top direction and executives for such research & development in order to show the
employees efforts for having better communication in an appropriate manner.
Actions taken for the improvements suggested
The main consideration of this feedback is to criticism from the verified sources which is
looking to enhance the weaknesses & building the strength high as earlier and effective. I am
analysing the content which is needed by me in more data mode by the investing as a part of my
given case. I will further use the superior quality and this is the main source that will be checked
and I will register in my given presentation and also in public speaking as well the writing of
skills also making my given content effective by which I can deliver the most effective content.
CONCLUSION
The above given presentation concluded that the direction is continuously changing very
fast and these are impacting the business in negative and positive manner. In the tough time of
Covid-19, they are having the appropriate way of completing business which changed the
performance of such activities. This also raised the use of technology in the given business and
also very helpful for employees in completing the certain task from work from home.

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