Analysis of Communication Theories and Strategies for Universities

This report provides an overview of business communication, highlighting its importance in organizational operations. It discusses general theories of organizational communication, including the Theory of Bureaucracy, Acceptance Theory, General System Theory, and the Speech-Act Theory. The report further evaluates the barriers preventing students from returning to campus post-COVID-19, such as physical, financial, emotional, and listening barriers, as well as a lack of common experience. Finally, it outlines the strategies implemented by Chester University of London to overcome these barriers, including amalgamation in the system, adherence to COVID guidelines, provision of hygiene facilities, and alternative class schedules. The report concludes that effective communication is crucial for organizational success and emphasizes the need for universities to address barriers to student engagement.

BUSINESS
COMMUNICATION

Contents
INTRODUCTION...........................................................................................................................1
ASSESMENT 2...............................................................................................................................1
Discuss some general theories of organisational communication. .............................................1
Evaluate the barriers preventing students from returning to campus..........................................3
Outline the strategies your University has implemented to overcome these barriers..................4
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................5

INTRODUCTION
“Business communication is a method of transferring information between people within
and outside a company”. The effectiveness of communication is up on the employee's and the
management that, how they interact to achieve the desired goals of the company. The main
purpose of effective communication is to reduce the errors and mistake done in the organisation.
All the organisation relies on better communication system, its not only required within the
organisation. There should be perfect and clear communication between the employee's and
management, between the customer's and with the shareholder's. It is that much necessary which,
regulate all the functions of the organisation (Bolten, 2020). If communication system of the
organisation is not perfect and accurate as a result the miscommunication will give loss to the
company, disturb the management and the time of got wasted of the organisation. This report is
on the topic of “business communication”, in which it covers the general theories of
organisational communication, the barriers preventing students from returning to campus and in
the last, the strategies will get discuss which, can be use in the university to overcome with the
barriers.
ASSESMENT 2
Discuss some general theories of organisational communication.
The communication is the essential component for the organisation through which, the
existence of the company depends. As it is very essential, its also very complex to manage the
system of communication. It is a tool for the company which makes the operation easy and make
all the employee's connected with the given task. In the organisation various task are perform and
all require the better communication to complete all of it. Thee are many methods and strategies
of communication which the organisation can be use to make their business operations efficient
and effective. It is up on the organisation and its functions that, which strategy of communication
will be useful for their operations and through which method of communication all their
employee's, shareholder's, managers are connected with each other. There are various
communicational theories which the organisation can use such as;
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 Theory of Bureaucracy- It is a communicational theory which is given by the German
sociologist “Max Weber”. According to the sociologist, this theory of communication is
use in that organisation in which there is a formal structure, as it is use in the manner of
hierarchical approach in which all the organisational member are bound to give report to
their above member and so on, until the report get reach at the top command (Felten, and
Lambert, 2020). Its an assumption of the theorists that, the ideal organisation should have
an impersonal structure and a clear crystal rules which not only controls the emotions of
the employee's which, force them to react irrationally but, also it protect the members
who are lower in the hierarchy structure from the upper member who misuse their power.
The background of this theory is from Classical School, it is beneficial for the
organisational communication because of its effectiveness in controlling the worker's,
force all the members to follow the chain of command.
 Acceptance theory- This theory was suggested in the book of “Chester Barnard” in 1938
name as “ The function of the executive”. This theory suggested that, all the executives
would merely connected with the communication system. This theory came to the
organisational communication from the Human relations School. This theory is very
important to organisational communication because it not only make the member;s of the
organisation familiar with the effective method of communication but, also it shows the
importance of formal methods of communication which connect all the organizational
member's, with every individual in the organisation (Krämer, 2018). According to this
theory, the communication should be direct and it will be short as possible to increase the
speed of communication and to remove the difficulties which can enter in the
organisation by miscommunication.
 General System Theory- This theory was given by Ludwig Von Bertalanffly. This
theory demands the divided organisational structure in various department which, are
inter-related to each other. This theory was came to the organisational communication
from the Systems Schools. It is important for the organisational communication not only
because it remarks the importance of feedback in any communication but also it influence
the researcher to think outside organisation entities fro better method of communication.
 The Speech-Act Theory- This theory was originated by British Philosopher “John
Austin”, it is based up on the understanding the human existence by the ability to
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coordinate the efforts with the help of communication. This theory came to organisational
communication from the Constructive Paradigm (Nicholls, 2018). It is important to
organisational communication as it helps the shareholder's or the members to realize that
they does not exist independently or individually in the organisation. According to this
theory, the learning should take place at all department of the organisation through
effective communication and with the contribution of members.
Evaluate the barriers preventing students from returning to campus.
In the time period of Covid 19 all the public and the private organisation, businesses were
shut down, no sector was opened in that drastic time. Similarly, it also affects the education
sector, suddenly the education institution got closed and the students found difficulty in
completing their course syllabus. As the government would also aware about the importance of
education in these days, they provide the option to attend the lecture through online mode. It
gives a new concept to the students which, initially gives some trouble to them. Students who has
a residence in the backward areas where internet facilities were not provided they found
difficulties to get the education. But it is the only option provided by the institution to continue
the education system, it really helps the students to completed their syllabus and bring continuity
in their study schedule (Sallee, and Cox, 2019). There are some barriers which prevented
students from returning to campus are discuss below;
 Physical barriers- It is the most common barrier for the students who live far from the
campus. They really find difficulties to reach the campus, the whole journey would
exhaust the students, they left with no energy and interest at the time of reaching at
campus. Due to the Covid 19 guidelines, institution didn't allowed the students to attend
the classes apart from that students were gone far from the extra curricular activities and
programs.
 Financial Barriers- It is the another barrier which prevents the students from returning
to campus. Everyone wants to save their money and if the opportunity is given to study at
home only then, it would be best for the student. After, coming the online concept of
education students were able to save their money which they spent on travelling and
eating.
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 Emotional Barriers- Even after pandemic got finished, parents were not allowing their
children to attend the school campus, as they suffered and heard a lot about the affect of
and spreading of Covid among the children. After, attending the classes on internet
platform such as Zoom meeting, in which every day their classes would start at the same
time. This schedule and atmosphere of learning give relaxation to the students and they
felt better in taking online lectures rather to go to the campus.
 Listening Barriers- Most of the students were liked the atmosphere of learning at their
home only. As in the campus they dealt with the noise of students which, disturb their
mind set and they unable to concentrate in their studies. The option to make their
attendance count on zoom meeting and take lectures from the same make them
comfortable. As, there is no such disturbance like in their classroom.
 Lack of Common Experience- After continuing the education at home for the two years
in the Covid, would make the students comfortable and use to the environment of
studying at home only. Students got nervous to attend the classes, and to face the other
students of different culture and places.
Outline the strategies your University has implemented to overcome these barriers.
After, had a time of two years at home only students got habitual to take the education
from their home only. Now, they are liking this concept of online classes over the traditional
method of education. It put a bad impact on the universities, they just loosing their format and
faculties because no one is interested to coming in the campus. The same situation faced by the
Chester University of London, to improve this situation the university implement various
strategies to overcome with these barriers such as;
 Amalgamation in the system- The Chester university gives an option to the students to
take the classes online also or they can also attend online lectures at their home.
 Properly following the Covid Guidelines- The university take care all the guidelines of
the Covid. They strictly followed all the precautions like they restrict the gathering at
lunch and at assembly time.
 Facility of Hygiene- In the university, all the proper precautions were taken to provide
hygiene in their campus. Daily sanitization will be done in each and every cl;ass.
Sanitizer got available in every corner and outsides the classes (Sheffield,2020).
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 Alternative classes- The Chester University to get controlled in the crowd, they decided
to make the schedules of the classes alternatively. This strategy divide the students in a
group, the half group will come on one day and another will come to the next day.
CONCLUSION
It is concluded from the above report that, communication plays an important role in the business
organisation operations. The much better communication will give more success in the
organisation, and the communication gap will always show the path of failure. In the above
report barriers got discuss which preventing the students from returning to campus and also the
strategies which make the students familiar again with the campus institution's after getting an
education for two years at home.
REFERENCES
Books and Journals:
Bolten, J., 2020. Intercultural business communication: An interactive approach. In Exploring
the rhetoric of international professional communication (pp. 139-155). Routledge.
Felten, P. and Lambert, L.M., 2020. Relationship-rich education: How human connections drive
success in college. JHU Press.
Krämer, B., 2018. Populism, media, and the form of society. Communication theory, 28(4),
pp.444-465.
Nicholls, A., 2018. A general theory of social impact accounting: Materiality, uncertainty and
empowerment. Journal of Social Entrepreneurship, 9(2), pp.132-153.
Sallee, M.W. and Cox, R.D., 2019. Thinking beyond childcare: Supporting community college
student-parents. American Journal of Education, 125(4), pp.621-645.
Sheffield, J.P., 2020. Search engine optimization and business communication instruction:
interviews with experts. Business and professional communication quarterly, 83(2),
pp.153-183.
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