Business Communication: Theories, Barriers, Strategies - BA Report

This report analyzes the importance of communication in business organizations, focusing on various general theories of organizational communication such as the cultural approach, oral and written theory, human relations theory, and social responsibility theory. It evaluates different barriers to communication that prevent students from studying abroad, including cultural, educational, linguistic, and time difference barriers, and outlines strategies implemented to overcome these barriers. The report emphasizes the role of effective communication in achieving organizational goals and fostering a healthy working environment, particularly in the context of Ukeducation and its efforts to support international students. The strategies discussed include focusing on issues rather than individuals, using efficient communication channels, and enhancing flexibility within the organization.

Business communication

ABSTRACT
Communication is a process of delivering message or information to any another person
through different ways. In business organisation it plays very important role as it helps to deliver
goals and policies within their structure. This project report includes different theories and
strategies for enhancing behaviour of people in the business. The communication in business
organisation may also help to encourage students studying abroad.

Contents
ABSTRACT.....................................................................................................................................1
INTRODUCTION...........................................................................................................................2
Discussing various general theories of organisational communication.......................................2
Evaluating different barriers to communication that prevents students for studying abroad......4
Outlining different strategies implemented to overcome the above barriers...............................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7
2

INTRODUCTION
Communication is a key element for individual, group and businesses to share or
exchange ideas between each others. Business communication helps to operate in environment
and contributes in maintaining performance of organisation. The purpose of making this report is
to analyse importance of communication and their barriers within a organisation.
Communication also leads in increasing efficiency of individual or group to perform a particular
task. Having good communication channels is better for every organisation as it helps them to
maintain teamwork and coordination among employees. The goals, plans and strategies have to
be communicated in business environment.
The report is highlighting general theories of organisational communication and their use
in context to communication. The barriers that discourages students from studying abroad also
covers under this report. It also includes strategies that have to be implemented to overcome
barriers of communication.
Discussing various general theories of organisational communication
Communication theories are the concepts that provides way of talking rooted to
behaviour of individual or group to maintain smooth flow of communicating activities. It
includes methods to produce meaning, message, ways of transmission and sharing information to
other person(Bergman and Foxon, 2020). In context to Ukeducation various theories are applied
to maintain smooth flow of communication process and use of these theories to work efficiently.
In context to Ukeducation different organisational communication theories are mentioned below
as:  Cultural approach: This organisational theory states that the business must have to
analyse the functional approach in their culture as it provides benefits in communicating
activities. In context to Ukeducation this theory plays essential role as it helps them to
make efficient communication structure and improve skills of communicating that
influence exactness in the delivered message. In an organisation it must be ensure that
information delivered is have to be precise and accurate to influence understanding of
recipients. This theory also ensures about correctness of message as it must not have
grammatical errors and omissions. Business culture is most concerned element under this
organisational theory and it is also complex approach to be implemented. Ukeducation
1

can take benefit of this approach by applying it into their entity for enhancing better
communication. It also includes methods study of history for appropriate implementation
of this approach within organisation. Oral and written theory: This organisational theory states that communication can be
oral as well as written, it is based on situation or wish of sender about how to
communicate and which mode is to be used (Jain, 2021). In context to oral
communication theory, information is delivered to recipient through spoken words and
statements. Whereas in written communication theory, message or information is sent to
receiver using documents and printed form. In case of Ukeducation, managers are using
both channels of communication as oral and written to influence their positive outcomes
of communicating activities. Oral communication is most used theory in the entity and it
is also considered as faster communicating method. It helps to increase efficiency and
effectiveness in the business. Human relation theory: In this organisational communication theory it is described as
creating healthy relations between people and at working areas to improve
communication. It is important in every business to influence relationships between their
workers and employees, it can be done through various strategies like arranging
tournaments, events and other activities for people working in organisation. In context to
Ukeducation, management is influencing behaviour of employees towards each others by
using different strategies and policies. They are enhancing healthy communication by
using this theory of organisational communication within their business. Human relation
theory is very essential for every business as a company wholly depends on better human
relations in their organisational culture. It also helps to influence communication skill of
individual that enhance career success rate.
 Social responsibility theory: This organisational communication theory states that
business must have to concerned their social responsibility at the time of communication
process (Lee, 2018). It can influence people towards their image as company have to
deliver their annual data's through online portals, media and newspapers. In context to
Ukeducation, this theory plays essential role as it is necessary for the company to
maintain communication from communities. They have to send informations regarding
their quantitative data and achievements to society. It requires modes of communication
2

that helps business in delivering message to the society. Ukeducation can influence their
image in the market by using social responsibility communication theory in their
organisation. They can reveal their upcoming offers regarding goods and services.
Evaluating different barriers to communication that prevents students for studying abroad
Communication barriers refers to limitation in communicating activities in the
organisation. It have negative impact on organisational structure and human behaviour that are
working in the organisation (Matwiejczyk, 2022). Barriers must have to be analysed in business
organisation to remove and abolish them. In relation with Ukeducation there are different
barriers to communication that prevents students from studying abroad. It affects operation of
company and also impact study system of country. Barriers of communication in Ukeducation
are mentioned below as: Cultural barriers: It refers to roadblock occurs during communication happens between
two different cultural backgrounds. In Ukeducation, management helps people in society
to understand culture of abroad that is not an easy task for an individual. Cultural barriers
have to be removed from factors to abolish conflicts and stress in studying. Educational barriers: It is described as limitation in communication arises due to
educational differences between two economies. As one country specified different
qualification for a prescribed position and another one is different. In case of
Ukeducation, educational barriers also impacting students applying to study in abroad. Linguistic barriers: These are the barriers to communication that impacts an individual
through difference in language of various economies (Means, 2018). In Ukeducation,
linguistic barriers are also faced in communicating to others. Students have to know
about British English and other language for studying abroad. If two people speaks
different language in communication then linguistic barrier always creates breakdown of
their communication. Time difference barriers: These barriers can raise due to difference between time of two
countries. As students are not able to connect with family that cause their loneliness.
Ukeducation must suggest the appropriate ways and channels of communication to
students coming to abroad for studying purpose. This helps to decrease time difference
barriers in their communication process.
3

 Miscellaneous: It includes limitations to communication which are other than above
stated barriers like lack of common experience and psychological factors (Moss and Et.
Al., 2022). Lack of common experiences refers to difference of taste in food, clothing and
hobbies of individual. In Ukeducation, lacking in experience also occurs blockage in
communication process, it is complex to remove this barrier. One can reduce it partly by
providing various suggestions concerning student's preferences.
Outlining different strategies implemented to overcome the above barriers
It is very important to treat barriers of communication process to maintain smooth flow of
delivering message from sender to recipients (Richardson, 2022). Ukeducation also framed
various strategies to overcome barriers in communication and it also helps students studying
abroad. Strategies made by Ukeducation to remove barriers are as under:
 Focus on the issue, not the person: In relation to overcome communication barriers,
organisation must focus on issues that are the main causes behind specific
communication barrier. Ukeducation have to take corrective actions to diminish impact of
issues under barriers they does not have to focus on individual student.
 Using efficient channels: Use of efficient channels for communication can help to
overcome physical barriers. It is adopted by most of businesses to reduce risk of
communication barriers. Ukeducation made various strategies to use efficient channels of
communication that provides them benefits of healthy environment and relationships in
working place and it also helps students for communication in context to studying abroad.
 Enhance flexibility: Flexible environment can reduce dynamic nature of different factors
and also helps to remove cultural as well as miscellaneous barriers (Wuni and Shen,
2020). Management of Ukeducation made strategies and policies that can helps them to
minimise impact of different barriers on students.
The above strategies can help Ukeducation to overcome from all barriers that can be
faced by employees and workers in company. Moreover, it can also influence healthy human
relationship and working environment in the business organisation.
CONCLUSION
From the above report, it can be concluded that business communication is key element
for every organisation to achieve and attain goals. It helps to provide smooth flow of information
4

from sender to recipient. Some theories that a business can apply for effective communication
are cultural approach, oral and written, social responsibility theory and human relation theory.
An organisation also face various barriers that must be removed to gain healthy communication
process. Using various strategies, business can reduce risks arise due to these barriers. They can
use efficient channels of communication and also influence flexibility in entity. Communication
in business plays crucial role by transferring information from one place to another.
5

REFERENCES
Books and Journals:
Bergman, N. and Foxon, T.J., 2020. Reframing policy for the energy efficiency challenge:
Insights from housing retrofits in the United Kingdom. Energy Research & Social
Science. 63. p.101386.
Jain, M., 2021. Management educators' employability and barriers in national higher
education. Asian Journal of Research in Business Economics and Management. 11(10).
pp.94-99.
Lee, D., 2018. Independent television production in the UK: From cottage industry to big
business. Springer.
Matwiejczyk, A., 2022. Polish Functional Urban Areas: fundamental barriers to place
branding. Place Branding and Public Diplomacy. pp.1-10.
Means, T., 2018. Business communication. Cengage Learning.
Moss, J., Rowlingson, K. and Lymer, A., 2022. Exploring the barriers to accessing personal
financial planning advice. Journal of Financial Services Marketing. pp.1-16.
Richardson, M., 2022. What are the possible barriers and benefits to the use of dental therapists
within the UK Military Dental Service?. BDJ Team. 9(4). pp.30-35.
Wuni, I.Y. and Shen, G.Q., 2020. Barriers to the adoption of modular integrated construction:
Systematic review and meta-analysis, integrated conceptual framework, and
strategies. Journal of Cleaner Production. 249. p.119347.
6