Analyzing Business Communication Strategies for Afghan Kitchen Report

This report provides a comprehensive analysis of business communication strategies within the Afghan Kitchen restaurant, a small-scale establishment in London. The report focuses on the role of the HR director in developing effective communication strategies, including internal, external, formal, and informal communication methods. It details key principles such as clarity, attention, consistency, timeliness, feedback, and informality. The report also examines the characteristics of good listeners and speakers in meetings, emphasizing the importance of active listening, eye contact, and clear communication. Furthermore, it evaluates the HR manager's strengths and weaknesses, particularly in problem-solving, conflict management, and communication skills, as well as areas needing improvement like time management and active listening. The report concludes by summarizing the key findings and emphasizing the importance of effective business communication for the success of the Afghan Kitchen.

BUSINESS
COMMUNICATION

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1. The principles and purposes the HR director need to consider in communication strategy.. .1
2. The general characteristics that participants at meetings must have to be a good listeners
and good speaker.........................................................................................................................2
TASK 2............................................................................................................................................3
3.Evaluating own strength and weakness in terms communicating in both oral and writing in
business context..........................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Business communication is the information sharing between the people within and
outside an organisation that is performed for the commercial benefits of the organisation
(Mayfield and Mayfield, 2017). It is also said to be activity of business or company to share
information in order to promote its goods and services in the market. In this present report, the
restaurant Afghan Kitchen will be chosen for assessment. It is small scale restaurant which is
located in London. The size of the menu matches the minimal surrounding with just a handful of
meat, fish and veggies available. This present report will improve the poor communication issues
of restaurant by following the principles of HR.
TASK 1
1. The principles and purposes the HR director need to consider in communication strategy.
The strategies of communication are developed by HR within organisation in order to
help the entire staff communicate effectively in order to meet the desire goals and objectives.
Communication is the heart of the business (Thomas and Stephens, 2015). It is very important
that HR of the Afghan Kitchen should make the best strategies of communication in order to
make overcome the issues which are prevailing among the staff of Afghan Kitchen so that there
will be effective communication. The main purpose of HR is to overcome as well as resolve the
gap of communication among the staff members which is becoming the barriers in achieving the
desire goals and objectives. Communication strategies can be verbal, visual and non-verbal. The
best communication strategies for Afghan Kitchen is to use the integration of these strategies
increases the knowledge at workplace. In Afghan Kitchen there are different form of
communication exists which are as follows-
Internal communication- It is the type of communication which takes within the
restaurant or group of people and between employers and employees. Internal communication
can be oral and written both (Bovee and Thill, 2014). For example, when strategies, plan and
policies are discussed with the staff members of Afghan Kitchen.
External Communication- It is type of communication which flows outward. It
addresses to people which are outside the restaurant such as customers, rivals, press, government
etc. For example, communication with customers about the dishes and order, payment etc.
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Formal Communication- It is the type of communication which are generally used in
meeting with staff members, union, conference etc. For example, meeting organized by HR for
training and development of shelf at Afghan Kitchen.
Informal Communication- It is also called as unstructured communication. It is
communication which takes place within the organisations staff members, groups. For example,
gossips between the employees at workplace and outside.
Here are the principles of communication which HR of Afghan Kitchen must need to consider
are as follows-
Principle of Clarity- This is fundamental principle of communication which HR manager
of Afghan Kitchen should consider. According to this principle, the strategies or plan which is
planned or formulated should have clarity (Chaudhri, 2016). The idea and messages should be
clearly spelt out so that it can be clearly understood by the staff members. Clarity does nit mean
that speaking loudly it actually means that the message which need to be communicated is in
same manner understood by the receivers.
Principle of Attention- According to this principle, attention is also very important for
effective communication. The attention of receiver must be drawn towards the message to make
the communication effective and impressive (Henderson, Cheney and Weaver, 2015). In Afghan
Kitchen, the staff members are of different region which have different behaviour and attitudes.
Thus, it is important that there should be proper attention before convening message as well as
during the conversation.
Principle of Consistency- This is also one of the most essential thing which needs to be
consider in while communicating strategies or plan within organisation. According to this
principle, communication must be always consistent with the plan, policies, strategies as well as
goals & objectives of the business and not in battle with them because it creates lots of confusion
among the staff member. Confusion resulted in delay or not implementation of strategies or
policies.
Principle of Timeliness- According to the principle, time is also an important element
which HR of Afghan Kitchen Restaurant need to be consider in communicating strategies, plan
and policies (Rubtsova and et.al., 2015). It is very essential that strategies, policies, plans should
be communicated in proper time because if it is communicated in wrong time than it will not
implemented in right manner.
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Principle of Feedback- As per this principle, feedback is also an important element in
order to make the communication effective and efficient. After the introducing the strategies and
plans it is very important that HR manager of Afghan Kitchen should take feedbacks from the
staff members. By taking feedback the communication gap will be minimized.
Principle of Informality-According to principle, formal communication is the heart of
communication (Penrose, 2015). When HR introduces any strategies, plans, laws information
communication should be followed. In order to track the reaction of staff members, HR manager
of Afghan Kitchen should use informal communication.
2. The general characteristics that participants at meetings must have to be a good listeners and
good speaker.
It is very important that participants in the meetings must have a good listeners and a
good speaker. The participants of meeting of Afghan Kitchen restaurants should have some
characteristics so that they can become a good listeners and a good speaker.
A good listener and a good speaker should have following characteristics which are-
Participants should pay attention to the person who is speaking in the meeting- According
to the principle of communication attention is also very important for effective communication
(Lucas and Rawlins, 2015). The attention of receiver must be drawn towards the message to
make the communication effective and interesting.
Participants should keep eye contact- It is also very important to have eye contact with
the person who is speaking. It creates confidence among the speakers that listener are interested
what they are speaking.
Participants should show smiling face when needed- It is also very important in the
meeting that participant should take interest and give smile at suitable time like when speaker in
the meeting prank any joke or any interested talk, participants should show smile (Moshiri and
Cardon, 2014).
Participants should make sure that they understand what speaker is communicating- It is
also characteristics of a good listener that they should show that they understand what is being
communicating during the meeting by asking questions and giving reply to their answers.
Participants should ask questions if anything is unclear- According to the principle of
clarity, a good listener is one who ask question when there is any confusion in the meeting. This
also creates a confidence among the speaker.
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TASK 2
3.Evaluating own strength and weakness in terms communicating in both oral and writing in
business context.
As a Human resource manager of Afghan kitchen, following strength and weaknesses are being
determined.
Strengths:
Problem solving skill: To solve the problems of employees of the company is the major
work that is required to performed by HR (Bovee and Thill, 2014). Due to ineffective
communication between staff of Afghan kitchen, many problems arises. Inappropriate
Communication arises due to many reasons but here the major reason is multinational staff. Due
to different language, communication gap arises. But As a HR of restaurant it will be solved in
effective way.
Conflict management: Employee faces many conflicts while working due to different
ideas and views. It is the duty of HR to solve the same by understanding and listening to both the
parties to conflict. HR of Afghan kitchen has an expertise to solve the conflict of the employees
and employers.
Effective Communication Skill- Communication skill is the fundamental skill of HR as
it is very important that one should have the best communication Skill (Brink and Costigan,
2015). HR of Afghan kitchen used to communicate all the strategies, policies, plans in order to
achieve the desire goals and objectives of the company. Both oral and written communication are
important to perform work as an HR. HR organizes both formal and informal meeting with the
staff members of Afghan Kitchen so that all the issues and battles are solved and strategies are
implemented as per the expectation.
Weaknesses:
Lack of time management skill: It is the biggest trait that must be possessed by HR of
the organisation (Kernbach, Eppler and Bresciani, 2015). A HR must have effective time
management to perform duties in well manner. HR of Afghan kitchen lacks this trait due to
which responsibilities are not been carried properly. They should focus on the same and improve
this skill of time management effectively and properly. HR of Afghan Kitchen does not
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implement or launch new policies and strategies at right time and it is the biggest problem which
is causing communication gap among the employees.
Listening skills: It is really important to listen very patiently and effectively before
making any decisions. HR of the organisation has the duty to listening both parties while
managing any conflict or other than this, while taking feedback from employees regarding any
training session they must listen carefully. In context to Afghan kitchen, HR is weak in patience
that is required to listen things carefully (Bargiela-Chiappini and Nickerson, 2014). This results
in sometimes wrong decision making and ineffective performance.
CONCLUSION
The above report concluded that business communication is the information sharing
between the people within and outside an organisation that is performed for the commercial
benefits of the organisation. This present report include the principles and purpose of HR
director that needs to be consider in communicating strategy of company. In addition to this, HR
strength and weaknesses was also summarized in this assessment. This report also include
general characteristics that participants at meetings must have to be a good listeners and good
speaker.
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REFERENCES
Books and Journals:
Bargiela-Chiappini, F. and Nickerson, C.R., 2014. Writing business: Genres, media and
discourses. Routledge.
Bovee, C. and Thill, J., 2014. Business communication today. Pearson Higher Ed.
Brink, K.E. and Costigan, R.D., 2015. Oral communication skills: Are the priorities of the
workplace and AACSB-accredited business programs aligned?. Academy of Management
Learning & Education, 14(2), pp.205-221.
Chaudhri, V., 2016. Corporate social responsibility and the communication imperative:
Perspectives from CSR managers. International Journal of Business
Communication, 53(4), pp.419-442.
Henderson, A., Cheney, G. and Weaver, C.K., 2015. The role of employee identification and
organizational identity in strategic communication and organizational issues management
about genetic modification. International Journal of Business Communication, 52(1),
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Kernbach, S., Eppler, M.J. and Bresciani, S., 2015. The use of visualization in the
communication of business strategies: An experimental evaluation. International Journal
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Lucas, K. and Rawlins, J.D., 2015. The competency pivot: Introducing a revised approach to the
business communication curriculum. Business and Professional Communication
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Mayfield, J. and Mayfield, M., 2017. Leadership communication: Reflecting, engaging, and
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Moshiri, F. and Cardon, P., 2014. The state of business communication classes: A national
survey. Business and Professional Communication Quarterly, 77(3), pp.312-329.
Penrose, J.M., 2015. Understanding and using the relationships between business and
professional communication and public relations. Business and Professional
Communication Quarterly, 78(4), pp.494-510.
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Rubtsova, M and et.al., 2015. The social environment and business communication in English:
A small-scale research on front-line staff performance in Russia, Spain and
France. International Review of Management and Marketing, 5(4), pp.253-258.
Thomas, G.F. and Stephens, K.J., 2015. An introduction to strategic communication.
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