Report on Business Communication: Theories and Solutions

This report delves into the realm of business communication, emphasizing its pivotal role in organizational success, especially in light of the challenges posed by the COVID-19 pandemic. It examines various communication methods, from telecalling to video conferencing, and underscores the importance of adapting communication strategies to maintain effectiveness. The report explores key communication theories such as Communication Accommodation Theory, Cognitive Dissonance Theory, Expectancy Violations Theory, and Groupthink Theory, linking them to real-world applications in enhancing market orientation, customer loyalty, and overall business performance. It addresses issues arising from poor internal communication, such as employee turnover and negative brand image, and proposes solutions including regular team meetings, addressing employee grievances, and establishing feedback channels. The report also reflects on the author's presentation skills, highlighting improvements made and actions taken to refine content delivery. The conclusion emphasizes the transformative impact of the pandemic on business operations and the increased reliance on technology for remote work.

BUSINESS
COMMUNICATION

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Background.................................................................................................................................3
Linking theories.........................................................................................................................4
Solutions example for issues.......................................................................................................5
My own solutions........................................................................................................................6
Q n A...........................................................................................................................................7
What went good in presentation and why...................................................................................7
Improvements needed.................................................................................................................7
Actions taken for the improvements suggested..........................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business communication refers to the process of information sharing among the
individuals internally and externally in the organization. Effectiveness of business
communication is how workers and management interact with each other for achieving
company's goals and objectives. Its main purpose is for enhancing companies practices and
reduction of errors. All the activities depends on the process of business communication.
Company's are large these days and there are various level and hierarchy and large number of
employees,here business communication plays a important role for directing and controlling the
employees in the company. Company's manager look after the activities and help employees for
carrying the productivity phases. Business executive also manage and train new employees and
helps business for reaching its business operations and financial motives.
MAIN BODY
Background
In the covid pandemic all the companies have found out different methods for
communicating with the users. Organizations can use telecalling,telemarketing with emails
mode,social media and third party operations for video conferencing .Communication can be
verbal,written and electronic like messages,emails,telephonic calls,teleconference,voice mail and
hand written notes. Because of this communications it can have various effect than old face to
face meetings(Bannier, Pauls and Walter, 2019). It is important for the person for implementing
this in the company strategy,advices and trainings because they are permanent,recorded and
found simply. There is no issue in the communication form whether in the present chronic covid
pandemic state of affairs or not. The suggestions of communication are not for specific order of
effects of specification and can be applied in different conditions. Human beings are altering the
living way in the time when the development is stopped and survival is in danger. To very
precise it is a revolution rather a modifications. It has reasoned that personal meetings are the
best way of communication(Blewitt, Parson and Shane, 2018). The better way of the company
was for meeting earlier but due to this pandemic is not possible for meeting individuals

personally due to the lock down and social distancing. The covid pandemic has reduced the
many businesses of the organizations and many have closed the business.
Covid pandemic is evolving fast the society by total methods for growing physical
distance while keeping distance among the social relation and close communication if possible.
By the mass creativity for communication between the members of society as well the method of
performance of operations and education which is running and how it is used. Communication
among members of the organization has changed after remote work. The main change is
occurrence in ways of techniques of communication. Executives who are the person providing
info about the strategy of the organization,business news and many others which introduces the
relation among market orientation,loyalty of consumers and performance of business with the
handling and execution of assignment related info and many others. The more efficiently
executives communicates with employees the organization is more successful. Good business
executive influences the employees by effectively communicating(Dwyer and Hopwood, 2019).
Linking theories
Each and every company has its own way of operating and rules or regulations where
workers and employees are bind to follow. It makes the structure of the company very
comfortable for employees. Executive uses different approaches for communicating
effectively(Garcia-Sanchez, and et, al., 2020). The study of this field is known as theories of
communication among market orientations,loyalty of customers and performance of business
and communication between the employees.
Different theories-
 Communication accommodation theory- In this approach it explains the behaviour of
individual while talking(Blewitt, Parsons and Shane, 2018). This theory is on the basis of
how employees adjust the communication style while communicating with each other.
The approach helps in gaining the efficiency in relation among the market
orientation ,consumers loyalty and performance of the business.
 Cognitive dissonance theory- It is used to explain the mental comfort faced by the
employees for making decisions,experience of guilt social stress and various other
factors. Executives use it for elimination of difficulties occurring in the
organization(Tripathy, 2018).

 Expectancy violations theory- It is used by the executive when the communication rules
and regulations are violated. Executive must communicate with the employees so they do
not feel any type of violation,
 Group think theory- It is used when committed groups are been failing in managing the
various issues which grow in the concern. It implies employees for avoiding sharing of
thoughts and not perform duties willingly(Knight, 2018).
Internal communication is very important for any business company for being successful
and in absence of defined programs of employees communication among the workforce and
senior management. Results in a company facing these issues are below-
 Gaining employees turn over as unsatisfied employees will add in reference of poor
communication.
 Bad customer service as employees and executives and senior and management can not
operate together in unlined style.
 Bad media out look and good will loss for bad treatment or employees relation leads to
legal cases or negative affect on the brand image of the organization.
This type of work force and relation of management produces issues which are mostly of
big level corporates and inter national organizations which employees are large and work by a
hierarchy which leads to creation to programs of communication typically and full of
confusion(Sheffield, 2020).
Solutions example for issues
Best way for better actions of humans in the organization is making sure that they often
meet for talks and meeting within employees as well. It is important to act like professional and
make workers feel happy.
My own solutions
The executives must ensure that they meet with workers and teams as frequent as
possible on a regular basis. For communicating in a better way in the organization is by ensuring
that teams meet for talks frequently within workers as well. Solutions to grievances of

employees must be the main priority of the senior management as a disgruntled employee or
worker whose voice is not listened and lost in company will lead to the quitting,protests and
legal complications.
Solutions for employees grudge must be main motive of top management as unsatisfied
employee whose concern are not raised will lead to their discontinuation. For feedbacks of
employees proper channels must be established in each and every company.
Q n A
What went good in presentation and why
By involving in this presentation my skills of communication has improved and I have
also managed to become a proficient speaker than before. By knowing to make an relay a
important document and details as it is as important ability for having the world of business
irrespective of post or department.
Improvements needed
As per the criticism received through feedback is the process of the presentation as it is
very clear about the improvements which to made in important area in subject matter and way of
delivering in detail below-
The analysis done for making this content for presentation would have been more
detailed by more real world examples. It was delivered for knowing the top direction and
executives for more research and development to show the employees effort and efforts for
communicating in a better way.

Actions taken for the improvements suggested
The main motive of this feedback and criticism from verified source is for looking to
improve the weaknesses and building of strength high as earlier and better. I am exploring the
content needed by me in more information mode by investing a part of my case. I will use
superior quality and main sources which will be checked and verified. I will also register in my
presentation also and in public speaking as well and skills of writing also for making my content
effective so that I deliver it more proficiently.
CONCLUSION
The above ppt conclude that the direction is changing very fast and the impacting the
business in both positive and negative ways. In lock down of covid the ways of doing business
was completely changed of performing the activities. It has increased the use of technology in
business and is very helpful for workers for performing actions from work from home.

REFERENCES
Books and Journals
Bannier, C., Pauls, T. and Walter, A., 2019. Content analysis of business communication:
introducing a German dictionary. Journal of Business Economics, 89(1), pp.79-123.
Blewitt, J.M., Parsons, A. and Shane, J.M., 2018. Service learning as a high-impact practice:
Integrating business communication skills to benefit others. Journal of Education for
Business, 93(8), pp.412-419.
Dwyer, J. and Hopwood, N., 2019. The business communication handbook. Cengage AU.
Garcia-Sanchez, I.M., and et, al., 2020. “Sell” recommendations by analysts in response to
business communication strategies concerning the Sustainable Development Goals and
the SDG compass.
Blewitt, J.M., Parsons, A. and Shane, J.M., 2018“Sell” recommendations by analysts in response
to business communication strategies concerning the Sustainable Development Goals
and the SDG compass. rnal of Cleaner Production, 255, p.120194.
Knight, M., 2018. Accessibility and disability: Absent keywords in business and professional
communication. Business and Professional Communication Quarterly, 81(1), pp.20-33.
Sheffield, J.P., 2020. Search engine optimization and business communication instruction:
interviews with experts. Business and professional communication quarterly, 83(2),
pp.153-183.
Tripathy, M., 2018. Assertiveness–A win-win approach to business communication. IUP
Journal of Soft Skills, 12(2), pp.48-56.