Effective Business Communication Strategy Report for London Star Hotel

This report examines business communication strategies within the context of the London Star Hotel, addressing communication barriers faced by the HR director. The report identifies key principles for an effective communication strategy, including identifying issues, conducting training sessions, and facilitating interaction between employees and management. It also outlines the general characteristics of good listeners and speakers in meetings, emphasizing the importance of non-verbal communication, clarity, open-mindedness, and respect. Furthermore, the report analyzes the author's strengths and weaknesses in both oral and written communication, highlighting the advantages and disadvantages of each, such as hand gestures and concise language in oral communication and systematic organization in written communication. The report concludes by emphasizing the need for an impactful communication strategy to improve the business environment.

Business Communication

Table of Contents
INTRODUCTION...........................................................................................................................3
Assessment 1....................................................................................................................................3
Assessment 2....................................................................................................................................3
Principles and purposes the HR director would need to consider in a communication strategy 3
General characteristics that participants at meetings must have to be good listeners and good
speakers.......................................................................................................................................4
Own strengths and weaknesses in terms of communicating, both orally and in writing, in a
business context..........................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Communication is considered as a most important aspect in a business that help in
exchanging ideas and thoughts effectively with the staff members (Bovee and Courtland, 2012).
These element assist to build positive relation between organisation and its customers for a
longer duration. This report is based on London star hotel in which human resource director is
concerned about the ineffective communication which is being taken place inside the hotel.
Therefore, this report is going to determine principles that assist to reduce communication
barriers and own determination of own communication and others as well.
Assessment 1
(Covered in PPT)
Assessment 2
Principles and purposes the HR director would need to consider in a communication strategy
In London star hotel, HR director identify some major issues that create barriers in
communication. These problems affect business environment and working activities of
employees negatively. Therefore, it is required for HR director to consider a communication
strategy as per the need of their business environment. The purpose of these activities is to
resolve issues between management and employees that will eventually aid to maximise
performance of organisation in competitive market areas (Crews and Stitt-Gohdes, 2012).
Therefore,HR director can consider some elements in their communication strategy which are
describe below as -
 Identify issues – For HR director of London star hotel, it is required to identify reason
behind the barriers in communication of employees. Through this, they can make
effective changes in order to minimise conflicts easily.
 Conduct training sessions – In London star hotel, management requires to conduct
training session for their employees in order to enhance their interpersonal skills and
working approaches. On the basis of these strategies, HR director can resolve
communication barriers of their staff members easily.
 Conduct interaction between employees and management – In management of
London star hotel, it is required to conduct interaction session on timely basis with their
employees that aid to identifying their issues and problem easily. On the basis of this,

employees can provide them better solution of their work related issues. These activities
assist to create positive relation between employees of firm.
Major purpose of implementing these strategies in London star hotel is that, through this
employees of firm can provide quality of services to their clients in order to render higher
satisfaction easily.
General characteristics that participants at meetings must have to be good listeners and good
speakers
Effective communication is the process when the information or message is transferred
from the sender to the receiver with the same meaning and intension of both (Meredith, 2012). A
person having effective communication skills must be a good listener and speaker.
Some common principles of effective communication are:
Listener - Being a effective communicator also includes being a good listener. A good
listener will able to understand more and also make the conversation more effective further more
this will gives an opportunity to the speaker to explain their views properly.
Non-verbal Communication- While communication not only listening and speaking
abilities are counted, it includes expressions, gestures, postures, eye contact, sign language and
body language. All these qualities fill colour in the message a speaker want to deliver. They also
increase the confidence level of the speaker and trust and interest level of the listener.
Clarity and Conciseness- An effective communication must be precise and clear with its
motive (Hooker, 2012). The words should be to the point and exact also they must be sequenced
in appropriate manner. It can be concluded as expressing more in little words.
Open-mindedness- while communication, both speaker and listener should keep their
mind open to understand the meaning with its depth, otherwise there will be no establishment of
understanding between them.
Feedback- At the end of the communication it is always necessary to take the reviews or
feedback, as it helps in making communication skills more sharpen and better.
Respect and Empathy- While communicating the listener and speaker both have respect
for each other and feeling of equality in them. This will make their communication process better
and enhance their understanding for each other. The feeling of being superior and best will not
make them an effective communicator as they will become judgemental.

General characteristics that participants at meetings must have to be good listeners and
good speakers are as follows:
Characteristics of good speaker -
 Relevance – For a speaker it is required to that they choose relevant topic that justify
meeting objectives easily. Through these procedures, they can draw crowd's attention
toward them. These kind of approaches assist to attain target goal of meeting in a
effective manner
 Purpose – The role of a speaker in a meeting defines the agenda. In this process,speaker
requires to set their goal properly so that they can determine meeting's objectives
properly in front of all member. For this, speaker requires to set their notes and tone to
express ideas properly in front of others.
 Influence – A good speaker play a most important role in a meeting because each and
every person have their proper focus towards them for identifying speaker's influence
power. A speaker needs to develop a power in their words that assist them to create trust
in other mind toward them.
Characteristics of good Listener -
 Focus listener take notes – For a focused listener, it is required that they taking note of
important topics and discussion. These assist to recall all the content of meeting properly.
 Focused listener encourage speakers: For a focused listener, it is required that they
show focus towards speakers by some facial expressions (Conrad and Newberry, 2012).
To justify the need of specific change, strategy or information they must be supported by
some examples or numerical or graphical presentation or proposal.
 Pay Attention To The Speaker and Vice Versa- The listener must pay equal attention
and maintain eye contact with speaker to gain their attention and trust on his views.
However, this will also build and increase confidence level of speaker. In the same
manner the listeners should also concentrate on the speaker more than the presentation or
walls of the conference room. This will increase their listening and understanding skills.
Own strengths and weaknesses in terms of communicating, both orally and in writing, in a
business context
Communication is a two way process divided into two parts oral communication and
written communication (Robles, 2012). Oral Communication is when individuals talk verbally

or discuss with each other, either directly or on telephonic conversation. Oral communication
includes speeches, presentations, discussions etc. and is generally recommended when the
purpose of meeting is temporary or needed a direct interaction.
Advantages of oral communication:
 High level of transparency and interpersonal communication is done.
 Oral communication is advantageous while resolving conflicts, issues and disputes.
 Oral communication helps in encouraging team work and group.
Disadvantages of oral communication:
 Oral communication is less worthy as compared to written.
 Oral communication have no record.
 Easily forgotten, if too lengthy.
As per my views, my strength in oral communication are:
 While presenting my views or communicating with clients I use more hand gestures,
expressions and body language which helps me in explaining my matter more effectively.
 During oral communication, I use to speak more in little. I use simple and easy language
to express my self. These are require for a individual who working in hotel.
My weaknesses in oral communication are:
 I keep using my hands, sign language and expression but unable to maintain eye contact
with clients for long.
 Sometimes while discussing, I am unable to pay attention on my pitch.
Written Communication is essential and have more significance in today's scenario of
growing business (Kankaanranta and Lu, 2013). Effective written communication is more
unique, reliable and formal than oral communication. Writing not only means simply writing
anything, it involves careful choice of words, their sequencing, impressive framing of sentence,
use of phrases as well as writing format.
Advantages of Written communication:
 It is a permanent way of communication and can be saved for long term purpose.
 This helps in proper delegation of responsibilities and authorities, as they are more valued
than oral commitments (Kernbach, Eppler and Bresciani, 2015).
 For implementing policies, rules and regulations in an organisation written
communication is advantageous (Mai and Hoffmann, 2014).

Disadvantages of Written communication:
 This means of communication takes long time and can not provide immediate feedback.
 This way of communication, needs manpower as well as it utilizes more stationary
resources.
 Effective written communication requires great skills and expertise in use of language as
well as vocabulary. Poor writing skills or low quality of work may impact negatively on
organisation.
According to me, my STRENGTH in written communication are:
 While writing, I arrange my matter regarding clients check- inn and check-out in
systematic and orderly manner. Even I highlight the matter wherever it is needful to hold
attention my senior employees as well.
 Innovative and imaginative mind set is one of my strength while writing.
And my WEAKNESSES in written communication are:
 I write in too much expended or explained manner. I use to explain everything in detail
even if it is not required. That consume maximum time of clients who come to check-inn
in hotel.
 I can use better examples and phrases, however I forget to use or frame impressive
sentences while writing under work pressure.
CONCLUSION
From the above report, it has been summarised that barrier in communication can affect
negatively on business environment and activities. Communication can be affected by some
elements, so for this management requires to resolve barriers for the betterment of business
environment. Therefore, management requires to a make impactful strategy that assist to make
positive changes on the basis of organisation's requirement and employee's need.
REFERENCES
Books & Journal
Bovee and Courtland, 2012. Business Communication Today, 10/e. Pearson Education India.
Crews, T.B. and Stitt-Gohdes, W.L., 2012. Incorporating Facebook and Twitter in a service-
learning project in a business communication course. Business Communication
Quarterly. 75(1). pp.76-79.

Meredith, M.J., 2012. Strategic communication and social media: An MBA course from a
business communication perspective. Business Communication Quarterly. 75(1). pp.89-
95.
Hooker, J., 2012. 19 Cultural Differences in Business Communication. The handbook of
intercultural discourse and communication. 29. p.389.
Okoro, E.A., Washington, M.C. and Cardon, P.W., 2011. Eportfolios in business communication
courses as tools for employment. Business Communication Quarterly. 74(3). pp.347-
351.
Conrad, D. and Newberry, R., 2012. Identification and instruction of important business
communication skills for graduate business education. Journal of Education for
Business. 87(2). pp.112-120.
Robles, M.M., 2012. Executive perceptions of the top 10 soft skills needed in today’s workplace.
Business Communication Quarterly. 75(4). pp.453-465.
Kankaanranta, A. and Lu, W., 2013. The evolution of English as the business lingua franca:
Signs of convergence in Chinese and Finnish professional communication. Journal of
Business and Technical Communication. 27(3). pp.288-307.
Kernbach, S., Eppler, M.J. and Bresciani, S., 2015. The use of visualization in the
communication of business strategies: An experimental evaluation. International Journal
of Business Communication. 52(2). pp.164-187.
Mai, R. and Hoffmann, S., 2014. Accents in business communication: An integrative model and
propositions for future research. Journal of Consumer Psychology. 24(1). pp.137-158.